Hashoo Foundation is working to transform the lives of the marginalized and empower the underprivileged. Education and capacity building through skills development is at the heart of the Foundation's social innovation philosophy.

1. productproduct
catalogue

4. Punjab
Baluchistan
Sindh
Jammu and Kashmir
Gilgit-Baltistan
KP
Kalash Valley
Core Office
Islamabad
Kalash Location

5. About Kalash
The Kalasha or Kalash, are indigenous people residing in the Chitral District of Khyber-Pakhtunkhwa province
of Pakistan. Once numbered in the tens of thousands, the Kalasha have seen their numbers dwindle over the
past century. With their light complexion and light colored eyes, the Kalasha are known to be the
descendantsofAlexandertheGreat,whoconqueredtheHinduKushalongwith“theknownworld”inthe4th
centuryB.C.InKalashaoralhistory,theyarethechildrenof"Salaxi,"theirnameforAlexander.Theynowhave
atotalpopulationofabout3000to4000,livinginthreevalleysnamely,Rumboor,BrumbretandBirir.
They form the smallest minority community in the Islamic Republic of Pakistan and they stand out from the
remaining tribes, cultures and communities of Pakistan due to their distinct culture, religious practices and
colourful festivals. This part of Pakistan is considered to be a well preserved ethnic and cultural museum.
Owing to this value, Kalasha culture has been listed by UNESCO for consideration as World Heritage Site.
Kalash Valley boosts serene beauty, lush green valleys and fruit farms making it an ideal tourist spot not only
intermsofscenicbeautybutalsoculturaldiversityandreligiousspots.
They are polytheists, believing in 12 gods and goddesses and nature plays a highly significant and spiritual
roleintheirdailylife.Aspartof theirreligioustradition,sacrificesareofferedand festivalsheldtogivethanks
fortheabundantresourcesoftheirthreevalleys.Someofwhichareasfollows;

6. The black baggy dress is tied with a broad scarf, or Patty. In old times,
theyarnsusedforweavingthePattyweremadefromsheep'swool
with limited colors and were spun at homes before they were woven.
The colour dyes were made from naturally available plant and food
extracts,mostcommonofwhichwaswalnut.
Now yarn from the shops have gained great popularity, allowing the
women to be more colourful. For weaving a red patty, however, the
work is the same as before, because the synthetic knitting yarn still
hastobespunbeforebeingwoven.

7. Mobilization session at Rumboor Valley, Kalash, Chitral, KP, Pakistan

8. Mobilization session at Brun Valley, Kalash, Chitral, KP, Pakistan

9. Mobilization session at Krakal Valley, Kalash, Chitral, KP, Pakistan

12. Artisan weaving patterns on Trun
Artisan of Krakal Valley weaving patterns on Trun

13. Products Made with
Woven Patterns

14. Travel Bag
Emerald Green Leatherite Travel Bag,
with Beautiful Hand Woven Patches on
Front and Back

15. Travel Bag
Brown Leatherite Travel Bag, with
Beautiful Red and Navy Blue Hand
Woven Patches on Front and Back

16. Travel Bag
Maroon Leatherite Travel Bag, with
Colourful Hand Woven Patches on
Front and Back

17. Purse
Purple Leatherite Purse, with Red and
Purple Kalasha Hand Woven Patch

18. Purse
Brown Leatherite Purse, with
Multicoloured Kalasha Hand Woven
Patch on Front.

19. Purse
Biege Leatherite Purse with Yellow
and Off-White Kalasha Hand Woven
Patch on Front

20. Laptop Bag
Lilac Leatherite Laptop Bag with
Traditional Kalasha Purple and Yellow
Hand Woven Patches on Front

21. Laptop Bag
Yellow Leatherite Laptop Bag with
Multicoloured Hand Woven Patch on
Front

22. Laptop Bag
Green Leatherite Laptop Bag, with
Multicoloured Hand Woven Patch on
Front

23. Laptop Sleeve
Red Leatherite Laptop Sleeve, with Navy
Blue and Red Hand Woven Patch on Front
and Back

24. Woolen Pouches
Multicoloured Hand Woven
Woolen Pouches

25. Mobile Pouches
Dimensions: various sizes
Product Code: 19
Product Price: PKR 350/-
Made by Barat Gul of Krakal Center
Multicoloured Hand Woven
Woolen Mobile Pouches

26. Woolen Woven Strip
Products

27. Woolen Strips
Multicoloured Beautiful Kalasha
Hand Woven Woolen Strips
Dimensions: various sizes
Product Code: 17
Product Price: PKR 800/-
Made by Alisiya and Roshmia of Rumboor Center and Ambreena, Gulana
Zarfiana and Sultana of Krakal Center

28. Pouch
Off-White Khaddar Shopping Bag with
Traditional Embroidery from all
Provinces of Pakistan and Kalasha Woven Patty
on Border

29. Pouch
Grey Jute Pouch with
Traditional Embroidery from all
Province of Pakistan Appliqued into
Pakistan’s Map

30. Pouch
Off-White Khaddar Pouch with
Traditional Embroidery from all
Provinces of Pakistan Appliqued in shapes
and Kalasha Woven Patty for Straps and Border

32. Artisan of Rumboor Center making bracelets with beads

34. Beaded Products

35. Back Pack
Black Leatherite Back Pack, with Kalasha
Bold Bead Work of almost 300 Cowry
Shells, Colourful Beads, Buttons and
Chamma

36. Coasters
Multicoloured Hand Made Beaded Coasters

37. Beaded Bracelets
Multicoloured Hand Made
Beaded Bracelets.

38. Tissue Box Cover
Dimensions: various sizes
Product Code: 20
Product Price: PKR 750/-
Jamal Bibi of Rumboor Center
Multicoloured Hand Made
Beaded Tissue Box Cover

39. Beaded Necklaces
Dimensions: various sizes
Product Code: 21
Product Price: PKR 550/-
Made by Sultana and Ambreena of Krakal Center
Multicolored Hand Made
Beaded Necklaces.

40. Beaded Mobile Pouches
Dimensions: various sizes
Product Code: 23
Product Price: PKR 800/-
Made by Jamal Bibi and Jamizar of Rumboor Center
Multicoloured Hand Made Beaded
Mobile Pouches.

43. Machine Embroidered
Products

44. Traditional Kalasha Dress
Dimensions: Can be made in various sizes
Product Code: 22
Product Price: PKR 3,100/-
Multicoloured Machine Embroidery on
Kalasha Plain Black Shirt.

45. Jacket
Multicoloured Embroidered
Woolen Jacket

46. Cushion Covers
Multicoloured Machine Embroidered Cushion Covers

47. Salima’s Story

48. Jamaal Bibi’s Story

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Contact
Nasir Saeed +92 346 5468684
Ali Hasnain +92 346 5376622