HSBC Bank Premium Credit Card Launch

1. HSBC Premium Credit Card Launch
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2. Insights
High-net-worth individuals (HNIs) favor experiences that are
concrete and beyond the reach of monetary value.
They seek unique and exclusive experiences that haven't been
widely accessible to the public.
Additionally, they have a strong inclination toward acquiring
knowledge and insights that are not readily available to the
general population.

3. Creating a Futuristic and Luxurious Ambiance:
"The World of HSBC" - AI Experience Zone
Showcasing the Future of Premium Credit Card Offerings

4. Agenda
Experiential
Zones
User’s
Journey
Brand
Connect
Takeaway
01
03
02
04

5. Touchpoints
Elite Malls/Fitness
Lounges
Private Clubs/
Corporate Parks

6. Let’s begin..

7. Explore Through VR
• To establish a virtual reality (VR) travel lounge for HNIs,
enabling them to virtually explore exotic destinations,
upscale resorts, and renowned landmarks.
• Offer the flexibility to tailor their virtual adventures while
highlighting the premium credit card's travel benefits.
• Set up a dedicated space where guests can indulge in the
luxury of VR technology, offering immersive journeys to
opulent global destinations via VR headsets. Additionally,
present AI-generated travel suggestions aligned with
users' historical preferences and interests.
• To capture the moment, guests can conveniently scan a
QR code and provide their information to receive a selfie.

8. Ref Link - https://www.youtube.com/watch?v=fqK5AYr7EmI
The Galápagos Islands Arctic Adventures

9. A Personalized Shopping Suite
• Incorporating intelligent mirrors enhanced with AI, offering
personalized fashion and accessory recommendations tailored
to users' unique preferences and styles.
• Implementing virtual try-on technology, enabling
cardholders/users to virtually experiment with various outfits
without the need to change attire.
• Creating an interactive lifestyle hub utilizing augmented reality
(AR) technology. Guests can utilize their smartphones or AR
devices provided on-site to experience "virtual fittings" of
high-end fashion items.
• Seamlessly integrating the exclusive advantages of the
premier credit card, including discounts and individualized
suggestions, within the AR encounters.

10. Ref Link - https://www.youtube.com/watch?v=qWz9fA7RUyc

11. AugmentedRealityLifestyleInteractions:
"ElevateLifestyleHub"
Design an interactive lifestyle hub
using augmented reality (AR)
technology. Attendees can use their
smartphones or provided AR devices
to "try on" luxury fashion items,
virtually experience fine dining
menus, and interact with luxury
products.
Integrate the premier credit card's
benefits, such as discounts and
personalized recommendations, into
the AR experiences.

12. Financial Insights Pavilion
• This pavilion showcases AI-driven analytics
for immediate financial insights, including
monitoring expenditure patterns, identifying
investment trends, and delivering tailored
financial guidance.
• Interactive displays illustrate the role of AI
algorithms in enabling informed financial
choices.

13. Reference – FinZone

14. ExperientialArtGallery
"ElevateArtistry"
Curate an art gallery featuring digital
artworks that merge technology and
luxury. Include interactive pieces
where attendees can control lighting,
colors, and motion using touch-
sensitive interfaces.
Align the art pieces with the themes of
travel, luxury, and sensory experiences.

15. SensoryArtGallery
Feature a gallery of digital artworks that fuse technology and luxury.
Attendees can interact with the artworks using touch-sensitive interfaces, allowing them to influence
colors, patterns, and lighting to create multisensory experiences.

16. Gourmet Innovation Station
• Join us for captivating culinary demonstrations featuring AI-
enhanced recipe recommendations tailored to user’s
ingredient inventory. Engage with interactive displays to craft
your own personalized virtual gourmet adventures.
• Experience a cutting-edge molecular gastronomy workshop
led by a celebrated chef. Participants can delve into the
world of molecular techniques, crafting avant-garde culinary
masterpieces at the crossroads of science and upscale
dining.
• Discover the art of blending flavors and culinary methods
from diverse cultures, as attendees have the chance to
innovate and craft novel dishes.

17. Ref Link - https://www.youtube.com/watch?v=qhrUDNg-xcI

18. Tech-EnhancedWellnessRetreat:
Offer a wellness oasis where
attendees can relax and
rejuvenate.
Use technology to create
immersive soundscapes, calming
visuals, and aromatherapy
scents, providing a holistic
sensory escape that aligns with a
luxurious lifestyle.

19. User’s Journey

20. SETUP FLOW
HSBC AI Pavilion on
Display
Promoters with Tab Device
AI powered selfie on
social media post
product demo
Ellsworth Mountains, Antarctica

21. Registration Flow
Anil Naik

22. Activity Flow
Welcome
Emcee welcomes the
guests at the HSBC
Premium Metal CC Zone
Registration
Hostess quickly takes
down user;s data into the
Tab
Features
Product experts gives
hands on demo on the
Card’s features & benefits
Connect
Post engagement, user’s
post selfies/ai results on
the social media
Engagement
Guests participates in
customized ai zones
Experience
Users will be gratified & their
experience will be captured
for the lead generation

23. Experiential Campaign

24. Mega Human Image Formation

25. The current Guinness
World Record of largest
human logo / image is
held by Realizar Eventos
Especiais who formed the
Portuguese logo for
Euro2004 with 34309
people on 24th July,
1999.

26. We shall break that Guinness World
Record
and take it a level higher …
… not only the largest human image …
… but the largest human image change!

27. Virat Kohli shall inaugurate the event and amplify it on social
media.

28. Over 35000 people will create Virat’s image in formation on a field. And then …

29. … will the image transform into the HSBC logo.

30. Officials from Guinness World Records will be invited to witness the
spectacle and multiple drones will be deployed for aerial photography.

31. Mega Projection Mapping

32. As evening falls, vacant surfaces of iconic buildings light up
with Virat and the HSBC Metal Card logo.

33. Innovative Virtual Photography –
Corporate Parks

34. Who could you be tomorrow?
HSBC has always supported the power of human potential.
We turn the tables as Virat Kohli virtually photographs
people across the country, a salute to their potential.
This innovative campaign shall travel throughout major cities of
India,
engaging people at malls & corporate parks, giving them
the magical experience of being photographed by such a
celebrity!

35. Large LED screen shows Virat behind a cutout of a Polaroid camera in front.
He urges people to stand on the floor marker in front of the camera.

36. As soon as user stands on the marker …

37. … Virat gets behind the camera …

38. … and takes a photo …

39. … with the flash firing.

40. Almost instantly a branded photo of the person starts coming out of the camera.

41. The person is astonished to see that Virat
has actually taken a photo of him and it also has his autograph!

42. A promoter then steps up with a tab and allows the person
to post his photo on social media or send it to his mobile.

43. Innovative Anamorphic Installation –
Corporate Parks

44. • Branding we propose corporate office visual display
• 4D with Metal card visual can be done
• Integrated engagement
• Metal Band 3 cities show at HRC across the targeted cities
• Digital push on the CXO level Decision makers, LinkedIn
campaign

45. Ref. Video

46. Takeaway
The “Future World of HSBC" AI Experience Zone will provide
premium credit cardholders with a taste of the possibilities AI
technology can bring to their lifestyle.
By combining exclusive product display, interactive AI-driven
experiences, and personalized engagement, this brand
activation campaign can effectively showcase the value of the
HSBC Premium Metal Card while leaving a lasting impression
on visitors with the quality lead generation.

47. Let’s Connect!
Team Almonds.Ai