This document provides information on different ways to improve backlinks to websites, including: 1. Using tools like Pingler.com and Ping-o-Matic to notify search engines when new content is published to help with indexing. 2. Checking for and fixing any broken links to help maintain link integrity. 3. Creating links through podcasts to build authority in that space. 4. Leveraging the Help a Reporter Out (HARO) service to get linked to from journalist articles by answering their queries.