Case Study 3-A Green Stone Age for the Future & Combining Innovative Technology with Artisanal Production

1. A Green Stone Age for
the Future
Combining Innovative
Technology with
Artisanal Production
Submitted by:
Angeles Kyro Marco
Detera Rosane
Layno Diana
Submitted to:
Dr. Tomas U. Ganiron, jr
INTELLECTUAL PROPERTY
CE308 MF 17:00-18:30(50140)
CIVIL ENGINEERING
DEPT.

2. TechnoCarbon Technologies
• TCTF is born in 2017 at
COP23 when Kolja Kuse and
Stephan Savarese met to find
scalable, sustainable solutions
to make Carbon Capture,
Utilization and Storage
(CCUS) profitable and viable.
Since then, dozens of people
have supported us and a few
of them have invested time
and money working to help us
refine business models, find
new customers and help
raising funds.

3. Kolja Kuse
• En route to the 2007 UN
Climate Change Conference
in Bali, Indonesia, Kolja Kuse
leaned across the bus aisle
and handed a reporter a
heavy steel joist. “This is the
past,” he declared. “And this,”
he said, while unsheathing a
sleek, light-weight bar, “is the
future.”

4. Carbon Fiber
• Carbon fiber shrinks longitudinally when
heated. Intrigued, Kuse wondered what
would happen if he were to coat granite
with carbon fiber. Teaming up with a
carbon fiber specialist, he gave it a go. To
their surprise, the experiment was
successful. No matter how high they
heated the new hob, the stone never
fractured.

5. CarbonFibreStone™
• Claims to be the perfect substitute for concrete, steel, and aluminum
• 5x longer lasting than concrete
• 4x stronger than aluminum
• 3x lighter than steel
• 2x less energy consuming than conventional materials
• 0 waste, consumption of water, consumption of sand, and
• 0 corrosion

6. Research and Development
• Mr. Kuse submitted a prototype to engineers at the University of Applied
Sciences in Munich
• The result was a process that combines pressure-stable natural stone, such as
granite, with extremely tension-stable carbon fiber that consists of nearly 100%
pure carbon.
• The product is not only light and strong but has a high resistance to corrosion
and can be easily processed and handled using conventional stone industry
methods and instruments.

7. Research and Development
• Over sixty percent of the Earth’s mantle consists of granite,
and as Mr. Kuse and his team points out, it comes out of the
ground “ready baked” with no need for smelting.
• Over sixty percent of the Earth’s mantle consists of granite,
and as Mr. Kuse and his team points out, it comes out of the
ground “ready baked” with no need for smelting.

8. • “Without international IP rights, we would have no
business model,”

9. Patents and Trademarks
• TechnoCarbon thus believes that international applications
filed via the Patent Cooperation Treaty (PCT) are the most
efficient means to take steps for protecting its inventions in
the international market.
• TechnoCarbon ensures that PCT applications are made in
addition to national applications with the German Patent
and Trademark Office (DPMA).

10. patents
• Mr. Kuse filed his first international patent application for his
first CFS based technology in 1995 with the PCT
• He again filed another PCT application for his process for
stabilizing granite with carbon fiber in 2008
• In July 2010, he had a total of 12 PCT applications

11. trademarks
• In 2003, TechnoCarbon™ made a trademark registration for its
name with the DPMA
• In 2007, the company registered a trademark for the CFS name
and another for the Carbonstone™ name with the DPMA.
• In 2009, the company also received trademark registration from
the DPMA for the SCT™ name to be used with future
technologies.

12. commercialization
• After its debut, TechnoCarbon presented its technology at sixteen
different industry fairs and conferences throughout the world over the
next two years.
• CFS has the possibility to be used in many industries. From being used as
a lightweight, earthquake resistant building material to use in automobile
and boat construction as a light, strong material with high
crashworthiness, the technology has seemingly endless future
applications.
• TechnoCarbon decided that licensing its technology was the best way to
market it and reach the most customers.

13. licensing
• Spring Switzerland AG (which has made the granite stove
initially envisioned by Mr. Kuse a reality.)
• Zai AG (which manufactures and sells a high-tech ski with a
CFS core. It was the first ski to ever be made with a stone
core. )

15. Goals of the
Firm (issues)
The company is also committed to using its IP
to help make its technology available for
industrial use in developing countries.
ForTechnoCarbonandGranidus, the ideal situation is
to encourage these companies to develop their
own new CFS applications for local needs, and then
help them with patenting.
The company plans to channel up to eighty percent
of its profits from commercial licensing deals into
subsidizing the transfer of CFS to developing
countries.
It is also looking into cross-licensing
arrangements with technology companies
in developing countries.

16. Business
results
(benefits)
Through innovation, IP protection and
profitable licensing agreements,
TechnoCarbon has turned an idea that many
industry experts thought was impossible into
a successful business model.
Because of very high production costs,
carbon fiber itself has tended to be used
mostly in specialized applications, such as
Formula One racing cars, aircraft parts, or
other high end sports equipment.
The use of CFS technology opens an entire
range of possibilities in the manufacturing
and construction sectors which would not
otherwise have been thought economically
viable.

17. Innovation
 SPECCHIO PIUMA supplies consultancy services to companies in the field of
design, production and sales. Based in Aprilia, near Rome, it successfully
combines innovative technology with artisan production. Its intelligent and
innovative solutions are quickly appreciated by those who have been unable to
find their particular needs satisfied by available products. In close contact with
the customers and using modern technologies applied to artisan’s
craftsmanship, the enterprise provides custom-made products that successfully
fulfil the specific needs of all clients.

18. Trademarks
 an ultralight mirror used for decorating set designs, interior decoration
(interior design), exhibition stands, museums, events and much more!

19. Trademarks
SPECCHIO PIUMA supplies consultancy services to
companies in the field of design, production and
sales.

20. Patents
 SPECCHIO PIUMA has obtained 2 International patents, protecting
original products, and it plans to continue using IP to protect the results
from different R&D contracts carried out in co-operation with industrial
partners or customers.

21. IP Management
 The company's goal is to preserve the level of innovation reached with the
implementation of IP protection measures.
 Providing original customized solutions, the company has always used trade
mark for specific products or solutions developed.

22. Features
SECRET MIRROR
The secret mirror is
formed by a transparent
metalised polyester film:
this allows to have a
mirrored effect with light
sources on the mirror side,
and a transparency with
light sources on the back
side.

23. Features
PVC SILVER AND
COLORS
This product differs in that
the reflective film is in
laminated PVC and not in
Polyester. Thanks to a
thicker film, it guarantees
superior resistance and
possible use even in outdoor
environments.

24. Features
LIGHT
The extreme lightness of the panels (~ 1.5Kg. / Sq.) Allows
a simple and safe installation of very large frames.
SAFE
Specchiopiuma does not present the safety problems
associated with the use of traditional glass plates to
facilitate transport, handling, storage and subsequent re-use.

25. Features
DOES NOT DEFORM
The metallized film has a superior optical quality,
guaranteed by the lack of thickness (23 microns). It does
not show deformation, refraction or fogging.
ECO FRIENDLY
The materials used and the production process guarantee
100% recyclability in the event of disposal, making the
product Eco compatible.

26. Business Results
Specchio Piuma
quickly became market
leader in Europe in
their product segment
and its global customer
base includes important
theaters and opera
houses, such as the
National Opera Theater
in Paris, as well as
major set decoration
companies.

27. This case study is based on information from:
 • http://www.facebook.com/pages/Specchiopiuma/354086885477
 • http://www.specchiopiuma.com/
 • http://www.specchiopiuma.it/
 • http://www.youtube.com/user/Specchiopiuma