A short presentation on the links between creativity and money at Creative Mornings - Geneva. Video copy at: https://vimeo.com/61559298

1. CREATIVITY
AND
MONEY
bill@billcarney.org
@harlemhomeboy
Monday, 25 February 13

2. Most people are creative....it’s just that many
don’t have the courage to go to the place their
creativity may lead them.
Monday, 25 February 13

3. dare to dive deep
Monday, 25 February 13

4. you don’t need money to be creative.
many creative people didn't “become creative” to make money
- this often leads to surprising results….
Monday, 25 February 13

5. indeed, being penniless has a certain
intellectual chic in some circles....
you don’t need money to be creative.
many creative people didn't “become creative” to make money
- this often leads to surprising results….
Monday, 25 February 13

6. “When you make music or write or create, it’s really
your job to have mind-blowing, irresponsible,
condom-less sex with whatever idea it is you’re
writing about at the time”
Monday, 25 February 13

7. “When you make music or write or create, it’s really
your job to have mind-blowing, irresponsible,
condom-less sex with whatever idea it is you’re
writing about at the time”
$90 million in revenues in 2011
30 million Little Monsters
Drop Out, NYU
Monday, 25 February 13

8. Scary.....no?
Monday, 25 February 13

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11. being purely creative is sometimes a great way to lose money;
in business terms, at the end of the day it’s about the
customer...
- and creativity costs!!!
Monday, 25 February 13

12. The most expensive album ever:
Geffen spent $13,000,000
Platinum or Gold in all major markets
but only 3 million units sold !
Monday, 25 February 13

13. The budget for Thriller, produced by Quincy
Jones (the best selling album ever) was
$750,000
65 Million units sold
(and still selling) !
Monday, 25 February 13

14. Monday, 25 February 13

15. while we may love creativity, the market applauds value
and utility……..
Creativity and Innovation are NOT the same
thing......
Monday, 25 February 13

16. if you look at companies which have been creative for
decades, not just one shot wonders, most have some
type of creative process in place which links creativity
to innovation…..even IDEO (the deep dive).
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17. Remember that most companies sell dreams....
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18. and there is more money than there are good ideas
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19. Three Magic Money Words:
WHO
WHAT
HOW
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20. Marry creativity, desire and money
Monday, 25 February 13

21. - Have fun !
- Dance your own dance !
- Remember Yoda........DON’T TRY........ DO !!
- getting easier thanks to Kickstarter et. al
- Show me the money, honey !
- Be your own best friend !
Monday, 25 February 13

22. IF YOU’RE SO SMART, HOW COME YOU
AIN’T RICH?
Reverend Ike, Harlem ca. 1955
Monday, 25 February 13