3. AMBASSADOR AMBASSADOR
OF THE CLIENT OF THE CLIENT
4. AMBASSADOR AMBASSADOR
OF THE CLIENT OF THE CLIENT
5. How do I Do I really know
stimulate my customer my customer?
to be loyal?
Customer Insight
Customer Loyalty
Am I aware Am I focused
of the different contact moments on my customer
with my customer? (groups)?
Customer Contact Customer Focus
Customer Centric
AMBASSADOR
OF THE CLIENT
Approach AMBASSADOR
OF THE CLIENT
Customer Solutions
Customer Process
Customer Management Do I provide
Do I know my customers
the various customer with solutions?
processes?
Is my organisation
centred on
the customer?
