Cliënt brief; Design no logo for Kiffwa

1. DESIGN
NO LOGO.
Kiffwa initiative to finance
projects in Kenia
© HBB COMMUNICATES 2016
www.hbbcommunicates.nl

2. Concept reasoning
The promise to facilitate financing of projects has no fixed deliverables. So
initiating and formatting communication is an important contribution of KIFFWA
to the project development process. For the design (no design) we use the
concept reasoning; Effective communication is at the foundation of Kiffwa.
Bridging language and concept barriers is its mission. And it is about Kenya.
www.hbbcommunicates.nl

3. Color
GREEN
[nourishment & production]
Land the land provides
food for the Maasai and
their livestock GREEN also
represents the need to
protect territory, and to be
rooted in a place.
BLUE
[the sky provides water (rain) for
the cows]
Maasai religion says that
the Maasai people were
gifted with the task of
raising cattle, and that the
cattle was sent down from
heaven by a rope.
YELLOW
[fertility & growth]
YELLOW represents the
sun, which sustains life by
helping grass, which cattle
eat. Yellow is considered to
be a sign of happiness and
prosperity.
The meaning of color in Kenia
www.hbbcommunicates.nl

4. No logo,
strong in identity
www.hbbcommunicates.nl

5. Wij luisteren naar de markt en
naar de opdrachtgever
Effectieve marketing, communicatie &
grafisch design oplossingen
Heemraadssingel 234 - 3021 DP Rotterdam
Phone: +31 10 476 0760 – hans@hbbcommunicates.nl
www.hbbcommunicates.nl

6. Wij luisteren naar de markt en
naar de opdrachtgever
Effectieve marketing, communicatie &
grafisch design oplossingen
Heemraadssingel 234 - 3021 DP Rotterdam
Phone: +31 10 476 0760 – hans@hbbcommunicates.nl
www.hbbcommunicates.nl