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Digital Marketing Audit

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Das Digital Marketing Audit liefert eine datengestützte Analyse aller digitaler Kanäle und Marketingmaßnahmen eines Markenunternehmens im Vergleich zu Wettbewerbermarken.
Dabei wird die Performance von Kanälen und Maßnahmen nicht nur einzeln bewertet, sondern auch hinsichtlich ihrer Performance im gesamten Kaufprozess kontextualisiert.

Published in: Marketing
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Digital Marketing Audit

  1. 1. DIGITAL MARKETING AUDIT Datengestützte Insights zur Bewertung des digitalen Marketings von Markenunternehmen Das Digital Marketing Audit wurde von The Main als pragmatisches Tool entwickelt, um Agenturkunden durch datengestützte Insights in ihrer digitalen Geschäftsentwicklung und digitalen Beratung zu unterstützen. Das Audit liefert eine datengestützte Analyse aller digitaler Kanäle und Marketingmaßnahmen eines Markenunternehmens im Vergleich zu Wettbewerbermarken. Dabei wird die Performance von Kanälen und Maßnahmen nicht nur einzeln bewertet sondern auch hinsichtlich ihrer Performance im gesamten Kaufprozess kontextualisiert. DIE EINSATZMÖGLICHKEITEN •  Zur Beratung von Bestandskunden hinsichtlich ihrer Potentiale in der digitalen Markenführung •  Zur Identifikation potentieller Neukunden •  Als Gesprächsanlass für Bestandskundenausbau oder Neukundenakquisition •  Als erster Digital Scan für die Führung von Digital-Pitches THE MAIN DIE BENEFITS ü  Datengestützte Insights anstatt qualitative Bewertungen ü  Kaufprozessorientierte Kontextualisierung anstelle von Silo-Analysen ü  Identifikation von Stärken, Schwächen und Potentialen zur Performanceverbesserung und Effizienzsteigerung des digitalen Marketings ü  Grundlage zur Diskussion strategischer und taktischer Richtungswechsel Kontakt The Main GmbH Judith Marthaler marthaler@themain.de Tel. 040 2981 2077 41
  2. 2. DIGITAL MARKETING AUDIT Datengestützte Insights zur Bewertung des digitalen Marketings von Markenunternehmen THE MAIN IN 3 SCHRITTEN ZUM ZIEL SIE HABEN BESONDERE FRAGESTELLUNGEN? Kein Problem. In der Analyse werden wir diese berücksichtigen und in der Insightsdiskussion mit Ihnen betrachten. Hier einige Beispielfragen, mit denen Agenturkunden auf uns zukommen: •  Gibt es Performance-Ergebnisse, die für einen Website-Relaunch sprechen? •  Sollte die Marke ihre Content-Angebote verbessern? •  Funktioniert die Social Media Arbeit der Marke? •  Wo sind Performance-Brüche in der digitalen Markenführung? Sie wählen die Marke und definieren 3 Wettbewerber The Main analysiert die Performance des digitalen Marketing-Mixes und identifiziert Stärken, Schwächen und zentrale Potentiale Gemeinsam diskutieren wir die Insights und übergeben eine Visualisierung der Analyseergebnisse 1 2 3 DER ANALYSE ANSATZ Kanäle, Inhalte und Maßnahmen werden in ihrer Einzelperformance und im Kontext des Kaufprozesses betrachtet. DIE ANALYSE METHODIK Mehr als 16 Analysetools liefern uns segmentierte Informationen, die wir mit unserer Data-Expertise auswerten, kontextualisieren und bewerten. Kanäle & Touchpoints Maßnahmen Inhalte Kontakt The Main GmbH Judith Marthaler marthaler@themain.de Tel. 040 2981 2077 41

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