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What do you do when one of your students creates an unofficial “Class of” Facebook group, slaps your logo on it, and fills it with links to sites you’d rather not associate with your institution? And not only for your university–he’s done it for hundreds of schools in Canada, the U.S. and perhaps internationally. What are the reasons behind it? Does your Code of Conduct give you a leg to stand on? How do you protect your brand and your social media cred when tracking these entities is like finding the proverbial needle in an online haystack?
Find out how the University of Toronto Mississauga dealt with exactly this issue, and managed to resolve it.