1. Music Video – Concept Paper
“Friday Night” - McFly
The general description of the music video: Showing the general life of the artist. The tempo
has an upbeat, fun and party feel to it. Has a modern and fashionable look throughout but
includes a hybrid of various costumes by the characters e.g. every day and night clothing.
Here are a few rules I want to use in the music video:
1) It is a performance/concept based video.
2) Both a steady cam and will be used to follow the artist around showing their lifestyle
by day and then by night as well as a handheld camera.
3) There will be one main person in it that you will see throughout performing the song
as well as being involved in the narrative part of the video.
4) Extra will be needed for the party scenes to make it as realistic as possible.
5) The lighting throughout will be high key to add to the upbeat feel of the video.
6) We will have simple cuts and minimal effects to add to the realism of the video.
7) Series of shots of daily life (out with friends and parties).
8) Long shot of the artist’s surroundings.
9) Some shots will look like the main character is holding a handheld camera.
Refer to these following music video pegs on YouTube to get the picture:
1) Lucy Spraggan – Last Night (Beer Fest) -
http://www.youtube.com/watch?v=8mgT8PDkTsA
2) Black Eyed Peas – I Gotta Feeling -
http://www.youtube.com/watch?v=uSD4vsh1zDA
3) Justin Bieber ft. Nicki Minaj – Beauty And A Beat -
http://www.youtube.com/watch?v=Ys7-6_t7OEQ
4) Katy Perry – Last Friday Night (T.G.I.F) -
http://www.youtube.com/watch?v=KlyXNRrsk4A
5) Rihanna – Cheers (Drink To That) - http://www.youtube.com/watch?v=ZR0v0i63PQ4

2. FRIDAY NIGHT MUSIC VIDEO
SHOOTING DATE: FEBUARY 2013
LOCATION: HOUSE PARTY, WOODS, SHOPPING CENTRE, PARK
CREW:
Director/Production Designer: Georgia Braidwood
Directors of Photography: Beth Melia
Assistant Director: Hannah Morse
Production Manager: Beth Melia
Art Director: Georgia Braidwood
Set Decorator: Georgia Braidwood
Head Stylist: Hannah Morse
Make-up: Hannah Morse
Editor: Beth Melia
GFX: Beth Melia
Concerns:
o Call Time: 6am for the crew; 8am for band and talents
o Talents: 60
o Budget: 200k
o Coverage: Top of the Pops / Bliss Magazine
o Design Requirements by Jan 2013
o Service Vehicles and Catering
o Guest List (finalize by Jan 2013)
o Standby Area
o Variety of locations
o Various costumes
o Right amount of extras