2. Audience: Families
I have decided to include bright colours in
this product again to catch the eye of the
audience and draw them into the product .
I also like these colours because they
represent a happy tone and most of them
are primary colours which are associated
with children
The images are based around
families and children for the
first product idea. This may
attract the target audience as it
can relate to them. I have also
included an image of a
homeless child that plays with
the audiencesโ emotions but is
not too depressing.
The images are also very bright
and eye catching.
The fonts I have chosen
are very simple and clear
to read for the age range
of my audience.
They are also quite fun for
the younger age of the
target audience.
3. Audience: General
public
These images are communicating
with the audience showing them
what it is like to be homeless and
giving them a sense of
connection between them and
the charity.
I have attempted to avoid very
distressing images but wanted to
use sad images to play with the
audiences emotions.
The colours again are very simple and
depressing to tie in with the theme of this
idea, I want to allow the audience to
understand what a homeless persons life
consists of.
Also these colours reflect sadness and
depression which is what most homeless
people are feeling.
The fonts I have chosen for this product idea are very simple and easy to read,
this allows my target audience to be able to read it quickly and understand the
message.
The fonts are also quite bold to capture the attention of the audience and
again to make it stand out and make it easy to read.
4. These fonts are very
clear and simple to
make it easy for the
audience to red.
It also has a fun aspect
to it to insure that it
welcomes the
volunteers.
Audience: Hosts and
volunteers
The images represent happiness and helping, they show people who
are already hosts and volunteers and also show events such as charity
runs.
I have aimed to use bright and welcoming images to avoid people from
becoming hosts or volunteers.
I have decided to use
bold fun colours for this
design idea because I
need to make sure that
the audience feel
relaxed and invited into
the product and the
charity, the colours also
appeal to younger
volunteers and are eye
catching.
5. These images have
been chosen to put
across the serious and
distressing messages.
I have also made sure
that the images are of
young people and
teenagers so that the
target audience can
connect with them.
Audience: Teenagers
The fonts I have chosen are similar to previous ideas in the sense that
they are simple and easy to read making it easy for the audience, they
are also a little bit fun to suit the young generation and let them know
that SASH are a friendly charity.
I want to use dark and depressing colours to show the serious message
but also bright and relaxing colours to ensure that the target audience
feel safe and again let them know that SASH are a friendly charity.
I also wanted to include something that teenagers and
young people may be interested in which are quotes
from celebrities who are helping with charities like SASH
and similar ones.
