1) The document analyzes how hip-hop culture has spread globally through a study interviewing 35 hip-hop enthusiasts between the ages of mid-teens to mid-thirties over two months. 2) It finds that hip-hop culture has been appropriated globally through elements like music, dress, and dance, but has also been adapted to local cultures in a process called glocalization. 3) Interviewees discussed the tensions between appropriating hip-hop authentically and adapting it for commercial purposes, and how notions of authenticity have changed over time and place.

1. The global hip-hop Diaspora: Understanding the culture Instructor: Dr. Pi-Ying Teresa Hsu Presenter: Han-Ming Jeffrey Chen Date: Dec. 1, 2008

3. Contents Introduction Methodology Result Conclusion Reflection

5. Introduction marginality mainstream More than 50 million hip-hop fans in the U.S. and 100 million worldwide consume

8. Methodology participant age period method 35 hip-hop enthusiasts (male: female= 75%: 25%) Mid-teens – mid-thirties 40mins – 90mins Over two months Depth interview (face-to-face/ telephone/ audio taped)

9. Procedure Collecting literature Interviewing participants Analyzing the data Commonalities Glocalization

10. Commonalities MCing Break dancing graffiti DJing Main elements of hip-hop culture

11. adaptation appropriation authenticity Glocalization

15. Conclusion Influences of consumption and the marketplace Various means of communication the glocalization of hip-hop

16. Reflection personal business Expressing their individual perceptions lucrative market Why is hip-hop be perceived by individuals in different cultures?

17. Reflection future ? Why is hip-hop be perceived by individuals in different cultures?

18. Thanks for your attention!