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Video Is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
In this presentation, YouTube ads fanatics Mary Hartman (Hanapin), Ben Polk (Google), and Cory Henke (Variable Media) join together to show you not only that you SHOULD be doing YouTube ads, but they’ll personally coach you on best practices to help your video ads soar.
Video Is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
- 1. 1 www.dublindesign.com Video is NotHard: Fearlessly Feed Your Funnel with YouTube Ads HOSTED BY:
- 2. Ben Polk YouTube ProductExpert at Google – @google Cory Henke Founder and CEO of Variable Media – @coryhenke Presenters Mary Hartman Senior Social Analyst at Hanapin Marketing PPC Hero Blogger – @PPCHartman
- 3. Who is Hanapin? ThePPC Agency of Experts that increases market share for businesses with multiple brands, regions, products, and/or service lines. www.hanapinmarketing.com/complex-businesses Hanapin also produces PPC Hero and Hero Conf
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- 6. Join the Conversation Includethe hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
- 7. Live Poll Question#1 How long have you been in PPC? #thinkppc A. 0-1 year B. 1-3 years C. 3-5 years D. 5+ years
- 8. Part 1: Benefits& Features You can succeed on !
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- 11. Smashing Misconceptions Video canmove people to understand and consider your product more than text
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- 14. You can reachthe undecided, not the uninterested Engaged with your business already - but didn’t convert Similar profile to your current or potential customers Actively researching your product/service with intent to buy WHO: HOW: Remarketing Customer Match Similar Audiences In-Market Audiences Searched on Google, before engaging with your business Custom Intent audiences for YouTube Audience Targeting
- 15. Identify warm leads byusers who view your ad on YouTube Retarget to those users when they search on Google.com Audience Re-Targeting
- 16. Attribution Challenges Identifying what’sworking & what’s not Setting expectations: ○ Goal-setting: Awareness ■ Brand Lift Surveys ○ Goal-setting: Conversions ■ TrueView for Action
- 17. Sees Display Ad Watches Video Ad Searches onGoogle Follow the Customer from Video to Conversion Converts on Site Audience Targeting
- 18. ● Targeting basedon search history ● Demographic targeting ● Future Alphas & Betas New YouTube Features
- 19. Proprietary + Confidential CONVENIENC ESTORE SHOPPER OUTDOOR ENTHUSIAS T PLANNING A VACATION GETTING MARRIED REAL MADRID FANMOM + 30-MIN CHEF IN-MARKET FOR SKI GEAR Using Real-Time Intent Signals
- 20. Proprietary + Confidential LifeEvents Reach people during major life milestones like: getting married, moving, graduating college. Stronger Affinity & In-Market Segments Existing affinity & in-market segments are more accurate and reach +15% more people now that we’ve added signals from NEW Consumer Patterns Reach frequent grocery, big box, department, convenience store shoppers, frequent restaurant goers, and more. NEW Need something specific? Custom Affinity audiences, like fans of a specific sports team, now reach up to 3x more people. New Targeting
- 21. Proprietary + Confidential NEWTARGETING FEATURE: Target people with video ads after they search for specific keywords on Google. 0:1 2 0:1 5 85% of people on Google Search are also reachable on YouTube! Custom Intent
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- 26. Success Story -Clinique
- 27. The YouTube AdTimeline
- 28. Interactivity To DriveEngagement
- 29. Important Video CreativeTactics
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- 32. Offers! A. I’d likean emailed copy of Hanapin’s PPC Playbook for Companies with Multiple Brands B. No, thanks.
- 33. Thank you forattending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Hanapin Marketing | The Agency Behind PPC Hero and Hero Conf Thank you!