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You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to reach customers. With advances in PPC, advertisers now, more than ever, can tailor and target ads to their specific audiences.
In this webinar presentation, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.