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How Brands Can Effectively Use Display Advertising

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You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to reach customers. With advances in PPC, advertisers now, more than ever, can tailor and target ads to their specific audiences.

In this webinar presentation, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.

Published in: Marketing
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How Brands Can Effectively Use Display Advertising

  1. 1. How Brands Can Effectively Use Display Advertising
  2. 2. Kristin Vick – Account Manager at Hanapin Marketing – PPC Hero Blogger – @krisvick #thinkppc
  3. 3. Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions. #thinkppc
  4. 4. Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years #thinkppc
  5. 5. AGENDA #thinkppc 1. Quick Review: What is Display Advertising? 2. How can you use it? 3. What results can you expect? 4. Conclusion
  6. 6. What is Display Advertising?
  7. 7. #thinkppc Step-By-Step – Creating an SQR Pivot Table IMAGE ADS VIDEO/AUDIO ADS
  8. 8. How Can You Use Display Advertising?
  9. 9. #thinkppc Step-By-Step – Creating an SQR Pivot Table Remarketing (Retargeting)
  10. 10. #thinkppc Upselling Take advantage of your customer list, and encourage your customer to come back more often. Entice them to buy more, or upgrade.
  11. 11. #thinkppc Step-By-Step – Creating an SQR Pivot Table Upselling Create Custom Lists to Build a Target Audience Target similar products or services that make the most sense
  12. 12. #thinkppc Step-By-Step – Creating an SQR Pivot Table Inform & Remind
  13. 13. #thinkppc Step-By-Step – Creating an SQR Pivot Table Contextual Contextual targeting allows you to target potential customers by targeting keyword topics/content of specific website.
  14. 14. #thinkppc Step-By-Step – Creating an SQR Pivot Table Behavioral Behavioral targeting allows you to target potential customers by using their online browsing behavior.
  15. 15. What Kind of Results Can You Expect?
  16. 16. #thinkppc Step-By-Step – Creating an SQR Pivot Table Benchmarks • Cost • > $1.00 • Click-Through Rate • > .8% and below • Conversion Rate • Approx. 1%
  17. 17. #thinkppc Step-By-Step – Creating an SQR Pivot Table Reminders: There are almost 10x’s more the opportunity to show a display ad over search. Be careful how much budget you allocate to display!
  18. 18. CONCLUSION
  19. 19. #thinkppc Step-By-Step – Creating an SQR Pivot Table • Keep Top-Of Mind • Goals • Customer Device • And The Customer Their-self
  20. 20. 24-26 October | etc.venues St Paul’s HeroConf.com/London/ #HeroConf
  21. 21. Would you like an offer? A. Get an account analysis by the experts at Hanapin (For accounts spending 15k+/month) B. No Thanks!
  22. 22. Live Q&A Time!
  23. 23. Thank you for attending our webinar! #thinkppc • Contact us Directly: » Hanapin Feedback: marketing@hanapinmarketing.com

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