You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to reach customers. With advances in PPC, advertisers now, more than ever, can tailor and target ads to their specific audiences. In this webinar presentation, Hanapin Account Manager Kristin Vick will dive into the meat of Display advertising, revealing tips to use the strategy to its full potential and more specifically target your audiences.

1. How Brands Can
Effectively Use
Display Advertising

2. Kristin Vick
– Account Manager at Hanapin
Marketing
– PPC Hero Blogger
– @krisvick
#thinkppc

3. Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us
questions.
#thinkppc

4. Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years
#thinkppc

5. AGENDA
#thinkppc
1. Quick Review: What is Display Advertising?
2. How can you use it?
3. What results can you expect?
4. Conclusion

6. What is Display
Advertising?

7. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
IMAGE ADS
VIDEO/AUDIO
ADS

8. How Can You Use
Display Advertising?

9. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Remarketing
(Retargeting)

10. #thinkppc
Upselling
Take advantage of your customer list, and encourage
your customer to come back more often. Entice them to
buy more, or upgrade.

11. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Upselling
Create Custom Lists to
Build a Target Audience
Target similar products or
services that make the most
sense

12. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Inform & Remind

13. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Contextual
Contextual targeting allows you to target potential
customers by targeting keyword topics/content of
specific website.

14. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Behavioral
Behavioral
targeting allows
you to target
potential
customers by
using their online
browsing
behavior.

15. What Kind of Results
Can You Expect?

16. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Benchmarks
• Cost
• > $1.00
• Click-Through Rate
• > .8% and below
• Conversion Rate
• Approx. 1%

17. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
Reminders:
There are almost 10x’s more the
opportunity to show a display ad over
search. Be careful how much budget you
allocate to display!

18. CONCLUSION

19. #thinkppc
Step-By-Step – Creating an SQR Pivot Table
• Keep Top-Of Mind
• Goals
• Customer Device
• And The Customer Their-self

20. 24-26 October | etc.venues St Paul’s
HeroConf.com/London/ #HeroConf

21. Would you like an offer?
A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!

22. Live Q&A Time!

23. Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com