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College of Doctoral Studies
RES-850 Using MaxQDA Assignment Resource
MAXQDA is a software tool designed to assist in the analysis
of qualitative data. It should be noted that MAXQDA does not
create codes or perform analyses independently; the researcher
must create the necessary codes and manipulate the data to gain
insight. However, MAXQDA simplifies the analysis process.
After completing this assignment, you should plan to further
explore MAXQDA to gain familiarity with this software. It will
be used in subsequent courses.
Follow the steps below to complete the assignment, "Using
MAXQDA."
1. Download the MAXQDA software from DC. When prompted,
enter the license code found on the MAXQDA page in DC.
When the download is complete, open MAXQDA.
2. View the "Getting Started Tutorial" in MAXQDA (see
below). The video is approximately 7 minutes in length. This
video also demonstrates the code system. Though the
assignment will not require the importing of documents, this
video offers a good idea of how the software program works. A
more in-depth webinar, "Optional: MAXQDA Webinar," is also
available in the Loud Cloud course materials for this topic.
3. Download the "MAXQDA Getting Started Guide" as shown
below. Review the Guide to gain an understanding of how the
interface works as well as explanation of the standard toolbar
and the key words you will need to understand prior to
reviewing data. Pay close attention to pages 20-25 as they show
how to code and activate documents.
4. In the MAXQDA Welcome dialogue window, click "Open
Examples".
5. Then, click on the file "ENG/Life Satisfaction.mx18", the
first project file listed under the drop-down menu. If prompted,
do not back up the project (click "No.")
6. Once you have opened “Eng/Life Satisfaction.mx18” by
clicking on it, help is available by clicking on the icon in the
top toolbar and then clicking the question mark "Help" icon at
the far right of the page near the top.
7. From the top toolbar in MaxQDA, click on “Home.” Explore
the available views (Document System, Code System, Document
Browser, and Retrieved Segments). Pay close attention to the
different data sources that were included in this sample project:
documents, a focus group, Twitter data, videos, and images.
Views
8. In the Document System view, right Click on "Documents"
(under the tool bar), and activate all documents. The activated
document titles change color. This allows the user to click on a
document, open it in a new browser window, and see all
comments from one person in the document saved under his or
her name. A right click on the focus group transcript permits
opening the actual transcript.
9. Double click on Joanna's name to open Joanna's transcript
and take a screen shot for this assignment.
10. In the Code System view, right click on “Code System”
(under the toolbar), and activate all codes. The code titles
activated will change color. This displays codes, such as
People, Assessments, Interviews Main Topics, Word to story
prompts, Autocodes, and Autocode Twitter Data. These are
preliminary codes the researcher has assigned to his/her data.
11. Under the Codes, you will see subcodes. For example, look
at the code “People.” Underneath the code, you see subcodes of
grandparents, parents, siblings, friends, and partner. These
subcodes represent some further analysis the researcher has
done.
Click on the arrow to the left of the other codes to reveal
subcodes for each.
12. Click on "Interviews Main Topics" code to reveal the
subcodes. Then, double click on the “Career” subcode. Finally,
click on Jon’s name to reveal the paragraph coded for Jon under
the career subcode.
Take a screenshot of Jon’s paragraph-long quote on this topic
for the assignment.
13. At this point, the researcher has developed codes and
subcodes. Review all of the codes and subcodes developed thus
far. Right now, all of the information is at the code or subcode
levels. Researchers need to find a way to collapse these
subcodes into common groups, or categories.
Study each of the subcodes by double clicking on the subcode
and reading the pertinent information. (See bullet point 12
where you opened Jon’s interview for the Career subcode.) Read
through these until you obtain an understanding of what that
particular subcode represents. Once you have an understanding
of the subcodes, think critically to create and define at least
three categories. A category should capture commonalities that
group several subcodes together, or relationships that connect
several subcodes in some way..
Consider the following example when grouping subcodes for
commonality. Under the Assessments code, we see subcodes:
negative, neutral, positive, unclear/ambivalent. Under the Word
to story prompts code, we see subcodes of sadness, happiness,
success and failure. Perhaps one category might be "Emotions."
14. Consider a second example when grouping subcodes for
their relationship. Under the "Interviews Main Topics" code, we
see subcodes of careers, health, home life, recreation,
relationships, and overall satisfaction. Under the "People" code,
we see subcodes of grandparents, parents, siblings, friends, and
partners. Perhaps one category might be “Grandparent’s
Illness.”
Note: Category titles for commonality will typically be shorter
in nature, sometimes even one word, whereas category titles for
relationship will be longer, sometimes multiple words that tie
together codes/subcodes.
15. Create two categories that collapse the subcodes in
Interviews Main Topics and two categories that collapse the
subcodes in People. Write a brief rationale (250-500 words)
describing how you moved from the larger list of subcodes to
each category. Note: Your chosen categories do not have to
encompass all of the subcodes; but, each category must use a
minimum of two subcodes.
In summary, to complete this project you need the following
deliverables:
1. A screenshot of Joanna’s transcript.
2. A screenshot of Jon’s paragraph-long quote.
3. The four categories developed from subcodes.
4. A rationale for the process you used to collapse the subcodes
into groups, or categories.
© 2018. Grand Canyon University. All Rights Reserved.
© 2018. Grand Canyon University. All Rights Reserved.
IT 675 Final Project Guidelines and Rubric
Overview
The final project for this course is a two-part project: an
executive presentation and a technical proposal. The final
project presents a detailed scenario regarding
the merger of two insurance companies. For the project, the
student is positioned as the chief information officer (CIO) and
is asked to lead an initiative to merge
the data infrastructures of both insurance companies into a
single consolidated data warehouse. For the first part of the
project, the student prepares an
executive presentation to outline the project, its importance, and
its scope. For the second part, the student prepares a technical
proposal that outlines in
greater detail how the data from both organizations will be
unified into a data warehouse.
The project is divided into three milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Two, Four, and Six. The Final Project will be submitted in two
parts: Part I in Module Eight and
Part II in Module Nine.
In this assignment you will demonstrate your mastery of the
following course outcomes:
management systems in supporting specific business goals and
decision making
business problems and increase business opportunity
stakeholder needs and business specifications
e constraints and opportunities associated with
integrating data from various systems into a data warehouse
quality by employing appropriate data scrubbing and integration
techniques
Prompts
Scenario
Refer to the following scenario for the background and basis for
your data warehouse design:
Imagine you are the chief information officer (CIO) for Virtual
World Insurance Company, an organization located in San
Diego, California. It provides auto
insurance coverage to more than 100,000 customers across the
United States and currently has 100 employees. Virtual World
Insurance Company has recently
acquired Maxon Insurance Company, located in Ontario,
Canada. Maxon Insurance Company has 10 employees and
provides auto insurance to 10,000 customers
in Canada.
As a result of this merger, the chief executive officer (CEO) has
asked you to look at a data warehouse as a viable solution for
merging both information
technology (IT) infrastructures. After doing research, you
decide to create a data warehouse that will combine the
customer information from both companies
into one centralized location.
Maxon Insurance Company does not have a relational database.
In fact, the company currently stores its data in multiple data
sources. As a result, Maxon
Insurance Company’s data does not have any unique identifiers.
Also, customers with multiple insurance policies have duplicate
records. Each spreadsheet
repeats the customer’s demographic information.
Each insurance company utilizes a distinct customer
relationship management (CRM) system. The CRM systems are
used to keep a record of all customers and
any communications that are sent to customers. The CRM
systems tie into an in-house billing system that is used to bill
for insurance premiums, insurance
deductibles, and any other billable items.
To manage organizational operations, each company uses a
different enterprise resource planning (ERP) system. The ERP
systems are used to manage human
resources (hires, terminations, etc.), payroll, budgeting,
accounting, and fixed assets.
To streamline operations and reduce maintenance costs, all data
systems (ERP, CRM, billing, etc.) will need to be consolidated
into a data warehouse. This will
avoid duplicated information and data redundancy.
Prompt I: Executive Presentation
Prior to creating the technical proposal for the data warehouse,
the CEO would like you to present to the C-level executives the
concepts of a data warehouse.
The purpose of the presentation is to discuss the viability of
creating a data warehouse and providing justification to allocate
resources to complete this project.
Given your research, how viable an option is creating a data
warehouse? What evidence exists to support the decision to
merge the existing IT infrastructures
into a data warehouse? What are the key potential issues and the
key goals that the data warehouse needs to meet? What are some
potential issues you might
face in merging the two infrastructures? Prepare a presentation
that discusses:
I. Concepts of a Data Warehouse: Assess the value of using a
data warehouse. Specifically, discuss the types of information
that a data warehouse should
include and how the information is organized. Why is a data
warehouse the preferred solution? What value would a data
warehouse add to a business?
II. Integration of Data Sources: Discuss in detail the sources of
information that can be integrated from the various operational
areas of the organization.
For example, while some information is housed in Excel
spreadsheets, sales and marketing data may be in a CRM
(customer resource management).
III. Pros and Cons:
a) Cost and Return on Investment: How is the cost of a data
warehouse worth the investment? What type of information can
a data warehouse
provide that would make the cost more acceptable? How will
the organization benefit from a data warehouse? Are there any
negative
consequences of having a data warehouse? Which specific
operational areas will feel the benefits?
b) Required Resources: What are the costs associated with a
data warehouse? Will any additional staff be required to
maintain and support the
data warehouse? Be sure to explain the importance of each
resource you identify.
c) Informational Value: How can the information in a data
warehouse add value to the organization? What specific
business opportunities could be
illuminated and how would the use of a DBMS help solve
business problems?
d) Limitations: What are some functions that a data warehouse
cannot perform? How scalable is a data warehouse? How can
the organization
overcome these obstacles to ensure data quality? Support your
conclusions.
IV. Key Business Considerations: Address some of the
business-related considerations. Some considerations include:
Prior to investing in a specific data
warehouse, what type of hardware and/or software will you
consider? Will you hire a consultant to help with the
implementation process? What is
required prior to moving data to a data warehouse? Will there
be necessary training? Support your conclusions.
V. Closing statement: Summarize the overall presentation with
care. This is your closing statement, the last message to your
audiences and your last chance
to convince them of the value of a data warehouse for solving
their business problems.
Prompt II: Technical Proposal
Having successfully explained the value of designing a
warehouse to facilitate the merger between Virtual World
Insurance Company and Maxon Insurance, you
are now responsible for creating the full-fledged proposal. Your
proposal must include your architecture and a technical plan for
implementation that highlights
potential difficulties. It is important that you communicate in a
manner that can be understood by executives, but can also be
understood by members of your IT
group to plan for future implementation. The challenge will be
balancing audience-appropriate communication with adhering to
the technical nature of your
task. Remember to include all of the necessary aspects of a data
warehouse and to attend to potential issues, both common
aspects and those unique to your
organization.
Your technical proposal must attend to the following critical
elements:
I. Introduction: Provide an introduction that lays the
groundwork for your proposal and tells the audience both what
the point of the proposal is and how it
will benefit the organizations.
II. Data Warehouse Architecture:
a) Architecture Design: Provide a clear visualization of the
architecture, showing the important aspects that will allow for
integration of
organizational information.
b) Architecture Defense: Explain the architecture that you have
designed and the reasoning behind the choices you have made.
What approach did
you take in designing your architecture (for example, did you
follow a top-down or bottom-up approach or did you
incorporate strategies from
multiple approaches)? How will your architecture address
business problems? Be sure to provide support from relevant
sources or examples.
c) Database Management System (DBMS): Provide your
justification and rationale for the DBMS that you select.
Discuss the DBMS tools that you
considered. Why was the DBMS you selected the best choice for
the organization in terms of supporting decision making and
aligning to the
business goals?
III. Implementation Plan:
a) Timeline: Include a reasonable timeline for implementation.
Considerations include: Is there sufficient time between
milestones? What
milestones and key deliverables will be required to complete the
data warehouse from start to finish?
b) Resources: What resources will be required for implementing
the warehouse? Will you use your local IT department or an
external vendor?
What are the approximate costs for this project? Why are the
resources you have identified necessary? Provide examples to
support your claims.
c) Training: Propose a logical training plan for employees. Be
sure to specify the level of training needs for various positions
and explain your
reasoning.
d) Security Policy: Craft a policy for maintaining security that
meets organization needs. Considerations include, but are not
limited to: Who will
have access to the data warehouse? Who will you work with to
determine access rights for users? Will employees have access
to the records
from both companies?
IV. Data Integration and Scrubbing:
a) Data Integrity: How will you combine date fields with
various formats (i.e., MMDDYYYY vs. DDMMYYYY)? What
other data issues will need to be
addressed?
b) Primary Key(s): What will you use as a unique identifier to
combine the records? What primary keys, foreign keys, and
indexes will you need to
create?
c) Customer Data: Once the data is merged into the data
warehouse, how will you be able to differentiate customers from
Virtual World Insurance
Company and customers from Maxon Insurance Company?
d) Duplicate Data: How will you eliminate duplicate records in
the database to ensure data quality?
Milestones
Milestone One: Data Warehouse Pros and Cons Analysis
In Module Two, you will submit your data warehouse pros and
cons analysis. Review the scenario for the final assessment.
Using the scenario, develop a pros
and cons analysis of implementing a data warehouse. Include
the following elements: 1) cost and return on investment (ROI),
2) required resources, 3)
informational value, and 4) limitations. This milestone is graded
with the Milestone One Rubric.
Milestone Two: Implementation Plan
In Module Four, you will submit your implementation plan.
Review the scenario for the final assessment. Using the
scenario, develop this portion of the project
plan. To meet requirements you should include four aspects in
the implementation plan: 1) timeline, 2) resources, 3) training,
and 4) security policy. This
milestone is graded with the Milestone Two Rubric.
Milestone Three: Data Integrity and Scrubbing Portion
In Module Six, you will submit your data integrity and
scrubbing portion of the plan. Review the scenario for the final
assessment. Using the scenario, develop
this portion of the project plan. To meet requirements you will
need to address the four aspects of this subsection of the
proposal, which are as follows: 1) data
integrity, 2) primary key(s), 3) customer data, and 4) duplicate
data. This milestone is graded with the Milestone Three Rubric.
Final Submission: Executive Presentation and Technical
Proposal
In Module Eight, you will submit the first part of your Final
Project, the Executive Presentation, which should outline the
project, its importance, and its scope. It
should be a complete, polished artifact containing all of the
critical elements of the final product. It should reflect the
incorporation of feedback gained
throughout the course. This submission will be graded using
Final Project Rubric I.
In Module Nine, you will submit the second part of your Final
Project, the Technical Proposal, which should outline in greater
detail how the data from both
organizations will be unified into a data warehouse. It should be
a complete, polished artifact containing all of the critical
elements of the final product. It should
reflect the incorporation of feedback gained throughout the
course. This submission will be graded using Final Project
Rubric II.
Deliverables
Milestone Deliverables Module Due Grading
1 Data Warehouse Pros and Cons
Analysis
Two Graded separately; Milestone One Rubric
2 Implementation Plan Four Graded separately; Milestone Two
Rubric
3 Data Integrity and Scrubbing
Portion
Six Graded separately; Milestone Three Rubric
Final Project Submission: Executive
Presentation
Eight Graded separately; Final Project Rubric I
Final Project Submission: Technical
Proposal
Nine Graded separately; Final Project Rubric II
Final Project Rubric I
Guidelines for Submission: Your presentation does not have to
be in the form of a PowerPoint; however, if you use another tool
(such as Prezi), you must prepare
a notes page with your intended speech or you must record
yourself presenting your visual presentation. Remember that an
effective presentation contains main
points and visuals, but the meat of the presentation is in your
verbal communication. The presentation should be
approximately 8–12 slides with notes indicating
intended speech or a recording of yourself giving your
presentation. Remember, this is a professional presentation to
high-level executives, so spelling errors or
unprofessional elements could result in a less-than-favorable
outcome for your proposal.
Critical Elements Exemplary (100%) Proficient (90%) Needs
Improvement (70%) Not Evident (0%) Value
Concepts of a Data
Warehouse
Meets “Proficient” criteria and
assessment of value includes
support from relevant sources
and comparable examples
Provides a logical assessment of
the use and purpose of a data
warehouse with particular
focus on the information
housed in a warehouse and
potential for business solutions
and decision making
Provides an assessment of the
use and purpose of a data
warehouse, but lacks detail on
the information housed in a
warehouse and potential for
business solution and decision
making
Does not provide an overview
of the use and purpose of a
data warehouse
15
Integration of Data
Sources
Meets “Proficient” criteria and
discussion digs deep into the
specifics of the
operational/functional areas
that are the sources of
information
Discusses the sources of
information that must be
integrated from the various
operational areas of the
organization with accurate
detail and specificity regarding
the place each holds in the
organizational structure
Discusses the sources of
information that must be
integrated from the various
operational areas of the
organization, but lacks accuracy
or lacks detail and specificity
regarding the place each holds
in the organizational structure
Does not discuss the sources
of information that must be
integrated from the various
operational areas of the
organization
15
Cost and Return on
Investment
Meets “Proficient” criteria and
analysis of cost versus value is
centered on the particular
business environment of the
scenario
Provides a detailed and logical
analysis of the cost of
integrating systems versus the
value of a data warehouse
Discusses the cost of
integrating systems versus
value of a data warehouse, but
lacks necessary detail for a
comprehensive analysis
Does not discuss the cost of
integrating systems versus the
value of a data warehouse
10
Required Resources
Meets “Proficient” criteria and
takes the analysis a step further
by expounding on the
opportunities that may be
presented by attaining such
resources
Accurately analyzes the
particular costs, labor,
equipment, and other
resources that may be required
and explains the importance of
each
Analyzes the particular costs,
labor, equipment, and other
resources that may be required,
but not accurately, or the
importance of each is not
explained accurately
Does not analyze the
particular costs, labor,
equipment, and other
resources that may be
required
10
Informational Value
Meets “Proficient” criteria and
provides specific details and
examples that highlight the
value of data warehouses for
business contexts
Accurately analyzes the
business opportunities and
problem-solving capabilities of
the information that can be
housed in a data warehouse
specific to the scenario
Analyzes the business
opportunities and problem-
solving capabilities of the
information that can be housed
in a data warehouse, but not
accurately or specifically to the
scenario
Does not analyze the business
opportunities and problem-
solving capabilities of the
information that can be
housed in a data warehouse
15
Data Limitations
Meets “Proficient” criteria and
support includes relevant
examples and quality sources
Describes common methods for
overcoming possible limitations
of integrating, scaling, and
ensuring data quality with
support
Describes methods for
overcoming possible limitations
of integrating, scaling, and
ensuring data quality, but
description is not
comprehensive or lacks
relevant examples
Does not describe methods for
overcoming possible
limitations of integrating,
scaling, and ensuring data
quality
10
Key Considerations
Meets “Proficient” criteria and
defense of claims is particularly
well qualified with logic driven
from business context, real-
world examples, and
scholarly/professional sources
Determines key business
considerations from the
scenario and research and
supports claims with examples
and sources that highlight
relevance to increasing
business opportunity
Provides key business
considerations but lacks
supportive sources and
examples that highlight
relevance of considerations to
increasing business opportunity
Does not provide key business
considerations
15
Closing Statements
Meets “Proficient” criteria and
summary of presentation
highlights the value of a data
warehouse in a manner that
would lend to an acceptance (in
other words, it is persuasive)
Summarizes the overall
presentation with attention to
audience and emphasis on the
value of a data warehouse
Summarizes the overall
presentation, but does not
emphasize the value of a data
warehouse or does not cater to
the audience
Does not summarize the
overall presentation
5
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization, and is presented
in a professional and easy-to-
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
5
Earned Total 100%
Rubric Annotations
Term Context for Instructor/Definition
Digs deep into the specifics of the operational/functional
areas
Should dig really deep into the different functions in the
organization, such as accounting,
financial, HR, and so on
Opportunities Fringe benefits/unintended benefits
Provides specific details and examples that highlight the
value of data warehouses for business contexts
Well-detailed discussion regarding “business opportunities and
value”—specifically, this needs
to point to the specific operations in the organization, such as
accounting, finance, marketing,
sales, HR, and so on.
Final Project Rubric II
Guidelines for Submission: Your technical proposal should be
logically organized with all of the key elements of a
professional proposal. There are several types
of proposals (click here for general guidelines for writing
professional proposals), so you must work to cater yours to your
specific content and audience. Your
proposal must include a visual representation of your data
warehouse architecture design, as well as properly cited sources
where appropriate. Submission
lengths will vary.
Critical Elements Exemplary (100%) Proficient (90%) Needs
Improvement (70%) Not Evident (0%) Value
Introduction Meets “Proficient” criteria and
introduction is particularly well
articulated with specific
examples and logical
identification of key business
factors
Submission includes an
introduction that lays the
groundwork for the proposal
by articulating the business
context and problems at hand
Submission includes an
introduction that lays the
groundwork for the proposal,
but lacks detail around the
business context and problems
at hand
Submission does not include an
introduction that lays the
groundwork for the proposal
5
Data Warehouse
Architecture: Design
Meets “Proficient” criteria and
is creatively represented or
unique in comparison with
other designs
Warehouse design is organized
and clear, and comprehensively
indicates aspects of the
organizational information that
will be integrated
Warehouse design is not clear,
is not organized, or does not
comprehensively indicate all
necessary aspects of the
organizational information that
will be integrated
Does not include a warehouse
design
11.25
Data Warehouse
Architecture:
Architecture Defense
Meets “Proficient” criteria and
supports defense with real-
world examples and scholarly
sources
Logically defends architecture
design choices and approach
with examples and relevant
sources
Provides reasoning behind
architecture design choices and
approach, but does not defend
with examples and relevant
sources or defense overlooks
relevant factors
Does not provide reasoning
behind architecture design
choices and approach
11.25
https://alicentreid.wordpress.com/2015/04/28/a-practical-guide-
for-writing-proposals/
Data Warehouse
Architecture:
Database
Management System
(DBMS)
Meets “Proficient” criteria and
defense includes relevant
examples and sources that
provide particularly strong
support
Defends the selection of DBMS
tools in terms of effectively
meeting organizational needs
with logical arguments and
sources of support
Defends the selection of DBMS
tools, but not in terms of
organizational needs or
without logical argument or
sources for support
Does not defend the selection
of DBMS tools
22.5
Implementation Plan:
Timeline
Meets “Proficient” criteria and
timeline detail is focused
around the key deliverables
required to complete the
warehouse or is exceptionally
well defined in terms of
milestone needs
Crafts a reasonable timeline for
implementation
Crafts a timeline, but the
timeline is not reasonable
Does not craft a timeline 5.62
Implementation Plan:
Resources
Meets “Proficient” criteria and
specific examples pertain to
the individual organization
Identification of necessary
resources is defended with
specific examples and relevant
explanations
Identification of necessary
resources is defended, but
lacks detail or explanations and
examples are not relevant
Does not defend identification
of necessary resources
5.62
Implementation Plan:
Training
Meets “Proficient” criteria and
training plan is catered to both
organizations or is
exceptionally well planned
Proposes a logical training plan
for implementation that
includes the reasoning behind
the level of training needs for
various positions
Proposes a training plan, but
lacks detail around level of
training needed or plan is not
entirely logical for
implementation
Does not propose a training
plan
5.62
Implementation Plan:
Security Policy
Meets “Proficient” criteria and
policy meets organizational
needs to the point of being
ready for implementation
Submission includes a security
policy that considers
permission levels and access
rights, and meets
organizational needs
Submission includes a security
policy that considers
permission levels and access
rights, but the policy does not
meet organizational needs
Submission does not include a
security policy that considers
permission levels and access
5.62
Data Integration and
Scrubbing: Data
Integrity
Meets “Proficient” criteria and
methods described are the
best methods for ensuring data
integrity for the given scenario
and specific issue
Articulates the correct methods
for combining data fields with
various formats to ensure data
is not lost or compromised
Articulates methods for
combining data fields with
various formats, but methods
are not correct for ensuring
data is not lost or compromised
Does not articulate methods
for combining data fields with
various formats
5.63
Data Integration and
Scrubbing: Primary
Keys
Meets “Proficient” criteria and
identified keys and indexes are
the most appropriate for each
of their designated purposes
within the data warehouse
Articulates appropriate primary
keys, foreign keys, and indexes
for creation that will ensure a
clear and accurate warehouse
Articulates primary keys,
foreign keys, and indexes
necessary, but not all will
ensure a clear and accurate
warehouse
Does not articulate primary
keys, foreign keys, and indexes
necessary
5.63
Data Integration and
Scrubbing: Customer
Data
Meets “Proficient” criteria and
articulated methods are the
most appropriate given the
accompanying explanation,
accompanying scenario, and
integration issues that have
been identified in the proposal
Articulates plausible methods
for differentiating customer
data from each company after
data is merged
Articulates methods for
differentiating customer data
from each company after data
is merged, but not all methods
are plausible, or necessary
detail is left out of explanation
Does not articulate methods
for differentiating between
customer data from each
company after data is merged
5.63
Data Integration and
Scrubbing: Duplicate
Data
Meets “Proficient” criteria and
identified strategies are the
most appropriate given the
accompanying explanation,
accompanying scenario, and
integration issues that have
been identified in the proposal
Articulates valid, plausible
strategies for eliminating
duplicate records and ensuring
data quality and accuracy
Articulates strategies for
eliminating duplicate records
and ensuring data quality and
accuracy, but not all strategies
are valid or plausible
Does not articulate strategies
for eliminating duplicate
records to ensure data quality
and accuracy
5.63
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization, and is presented
in a professional and easy-to-
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Earned Total 100%
Rubric Annotations
Term Context for Instructor/Definition
Defends architecture design
choices and approach
Additional context for consideration (in terms of the approach
aspect of this critical element):
Will this be a comparison of the different approaches? Top
down vs. bottom up? Student chooses one and follows it
through?
Reasonable The timeline points of interest are spaced in a
realistic manner without unnecessary lapse time.
Ready for implementation Includes sufficient detail and covers
necessary considerations for immediate implementation in the
organizations listed.
There are no obvious barriers to immediate implementation of
the policy for security (once the warehouse is
constructed, of course).
Best methods Most appropriate for each given integration
problem. For example, the proposed method for solving the
issue of
MMDDYYYY versus DDMMYYYY is not only a method that
will work, but also is the most straightforward and appropriate
method for that specific issue.
Designated purposes At minimum, each primary key (for
example) accurately and succinctly acts as the unique identifier
for whatever it is
representing.
Most appropriate Not only are all of the methods realistic and
possible for differentiating customer data, but the methods
discussed fit
within the scenario provided, are fully explained and defended
as the most appropriate given any restraints or issues
that have been identified, or are the most appropriate given the
expertise of the subject matter expert who is evaluating
the submission (the instructor).
IT 675 Milestone One Rubric: Data Warehouse Pros and Cons
Analysis Rubric
The final project for this course is a two-part project: an
executive presentation and a technical proposal. The final
project presents a detailed scenario regarding
the merger of two insurance companies. For the project, the
student is positioned as the chief information officer (CIO) and
is asked to lead an initiative to merge
the data infrastructures of both insurance companies into a
single consolidated data warehouse. For this milestone (due in
Module Two), you will submit your
data warehouse pros and cons analysis. Review the scenario for
the final assessment. Using the scenario, develop a pros and
cons analysis of implementing a
data warehouse. Include the following elements: 1) cost and
return on investment (ROI), 2) required resources, 3)
informational value, and 4) limitations.
The following critical elements will be addressed in this
submission:
Pros and Cons:
a) Cost and Return on Investment: How is the cost of a data
warehouse worth the investment? What type of information can
a data warehouse provide
that would make the cost more acceptable? How will the
organization benefit from a data warehouse? Are there any
negative consequences of having a
data warehouse? Which specific operational areas will feel the
benefits?
b) Required Resources: What are the costs associated with a
data warehouse? Will any additional staff be required to
maintain and support the data
warehouse? Be sure to explain the importance of each resource
you identify.
c) Informational Value: How can the information in a data
warehouse add value to the organization? What specific
business opportunities could be
illuminated and how would the use of a DBMS help solve
business problems?
d) Limitations: What are some functions that a data warehouse
cannot perform? How scalable is a data warehouse? How can
the organization overcome
these obstacles to ensure data quality? Support your
conclusions.
Requirements of Submission: Written components of projects
must follow these formatting guidelines when applicable:
double spacing, 12-point Times New Roman
font, one-inch margins, and discipline-appropriate citations.
Critical Elements Exemplary (100%) Proficient (90%) Needs
Improvement (75%) Not Evident (0%) Value
Cost and Return on
Investment
Meets “Proficient” criteria and
analysis of cost versus value is
centered on the particular
business environment of the
scenario
Provides a detailed and logical
analysis of the cost of
integrating systems versus the
value of a data warehouse
Discusses the cost of integrating
systems versus value of a data
warehouse, but lacks necessary
detail for a comprehensive
analysis
Does not discuss the cost of
integrating systems versus the
value of a data warehouse
20
Required Resources Meets “Proficient” criteria and
takes the analysis a step further
by expounding on the
opportunities that may be
presented by attaining such
resources
Accurately analyzes the
particular costs, labor,
equipment, and other
resources that may be required
and explains the importance of
each
Analyzes the particular costs,
labor, equipment, and other
resources that may be required,
but not accurately, or the
importance of each is not
explained accurately
Does not analyze the particular
costs, labor, equipment, and
other resources that may be
required
20
Informational Value Meets “Proficient” criteria and
provides specific details and
examples that highlight the
value of data warehouses for
business contexts
Accurately analyzes the
business opportunities and
problem-solving capabilities of
the information that can be
housed in a data warehouse
specific to the scenario
Analyzes the business
opportunities and problem-
solving capabilities of the
information that can be housed
in a data warehouse, but not
accurately or specifically to the
scenario
Does not analyze the business
opportunities and problem-
solving capabilities of the
information that can be housed
in a data warehouse
20
Data Limitations Meets “Proficient” criteria and
support includes relevant
examples and quality sources
Describes common methods for
overcoming possible limitations
of integrating, scaling, and
ensuring data quality with
support
Describes methods for
overcoming possible limitations
of integrating, scaling, and
ensuring data quality, but is not
comprehensive or lacks
relevant examples
Does not describe methods for
overcoming possible limitations
of integrating, scaling, and
ensuring data quality
20
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization, and is presented
in a professional and easy-to-
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
20
Earned Total 100%
                College of Doctoral Studies RES-850 Using MaxQ.docx

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College of Doctoral Studies RES-850 Using MaxQ.docx

  • 1. College of Doctoral Studies RES-850 Using MaxQDA Assignment Resource MAXQDA is a software tool designed to assist in the analysis of qualitative data. It should be noted that MAXQDA does not create codes or perform analyses independently; the researcher must create the necessary codes and manipulate the data to gain insight. However, MAXQDA simplifies the analysis process. After completing this assignment, you should plan to further explore MAXQDA to gain familiarity with this software. It will be used in subsequent courses. Follow the steps below to complete the assignment, "Using MAXQDA." 1. Download the MAXQDA software from DC. When prompted, enter the license code found on the MAXQDA page in DC. When the download is complete, open MAXQDA. 2. View the "Getting Started Tutorial" in MAXQDA (see below). The video is approximately 7 minutes in length. This video also demonstrates the code system. Though the assignment will not require the importing of documents, this video offers a good idea of how the software program works. A more in-depth webinar, "Optional: MAXQDA Webinar," is also available in the Loud Cloud course materials for this topic. 3. Download the "MAXQDA Getting Started Guide" as shown below. Review the Guide to gain an understanding of how the interface works as well as explanation of the standard toolbar
  • 2. and the key words you will need to understand prior to reviewing data. Pay close attention to pages 20-25 as they show how to code and activate documents. 4. In the MAXQDA Welcome dialogue window, click "Open Examples".
  • 3. 5. Then, click on the file "ENG/Life Satisfaction.mx18", the first project file listed under the drop-down menu. If prompted, do not back up the project (click "No.") 6. Once you have opened “Eng/Life Satisfaction.mx18” by clicking on it, help is available by clicking on the icon in the top toolbar and then clicking the question mark "Help" icon at the far right of the page near the top.
  • 4. 7. From the top toolbar in MaxQDA, click on “Home.” Explore the available views (Document System, Code System, Document Browser, and Retrieved Segments). Pay close attention to the different data sources that were included in this sample project: documents, a focus group, Twitter data, videos, and images. Views 8. In the Document System view, right Click on "Documents" (under the tool bar), and activate all documents. The activated document titles change color. This allows the user to click on a document, open it in a new browser window, and see all comments from one person in the document saved under his or her name. A right click on the focus group transcript permits opening the actual transcript.
  • 5. 9. Double click on Joanna's name to open Joanna's transcript and take a screen shot for this assignment. 10. In the Code System view, right click on “Code System” (under the toolbar), and activate all codes. The code titles activated will change color. This displays codes, such as People, Assessments, Interviews Main Topics, Word to story prompts, Autocodes, and Autocode Twitter Data. These are preliminary codes the researcher has assigned to his/her data. 11. Under the Codes, you will see subcodes. For example, look at the code “People.” Underneath the code, you see subcodes of grandparents, parents, siblings, friends, and partner. These subcodes represent some further analysis the researcher has done. Click on the arrow to the left of the other codes to reveal subcodes for each.
  • 6. 12. Click on "Interviews Main Topics" code to reveal the subcodes. Then, double click on the “Career” subcode. Finally, click on Jon’s name to reveal the paragraph coded for Jon under the career subcode. Take a screenshot of Jon’s paragraph-long quote on this topic for the assignment. 13. At this point, the researcher has developed codes and subcodes. Review all of the codes and subcodes developed thus far. Right now, all of the information is at the code or subcode levels. Researchers need to find a way to collapse these subcodes into common groups, or categories. Study each of the subcodes by double clicking on the subcode and reading the pertinent information. (See bullet point 12 where you opened Jon’s interview for the Career subcode.) Read through these until you obtain an understanding of what that particular subcode represents. Once you have an understanding of the subcodes, think critically to create and define at least three categories. A category should capture commonalities that group several subcodes together, or relationships that connect several subcodes in some way.. Consider the following example when grouping subcodes for commonality. Under the Assessments code, we see subcodes: negative, neutral, positive, unclear/ambivalent. Under the Word to story prompts code, we see subcodes of sadness, happiness, success and failure. Perhaps one category might be "Emotions."
  • 7. 14. Consider a second example when grouping subcodes for their relationship. Under the "Interviews Main Topics" code, we see subcodes of careers, health, home life, recreation, relationships, and overall satisfaction. Under the "People" code, we see subcodes of grandparents, parents, siblings, friends, and partners. Perhaps one category might be “Grandparent’s Illness.” Note: Category titles for commonality will typically be shorter in nature, sometimes even one word, whereas category titles for relationship will be longer, sometimes multiple words that tie together codes/subcodes. 15. Create two categories that collapse the subcodes in Interviews Main Topics and two categories that collapse the subcodes in People. Write a brief rationale (250-500 words) describing how you moved from the larger list of subcodes to each category. Note: Your chosen categories do not have to encompass all of the subcodes; but, each category must use a minimum of two subcodes. In summary, to complete this project you need the following deliverables: 1. A screenshot of Joanna’s transcript. 2. A screenshot of Jon’s paragraph-long quote. 3. The four categories developed from subcodes. 4. A rationale for the process you used to collapse the subcodes into groups, or categories. © 2018. Grand Canyon University. All Rights Reserved. © 2018. Grand Canyon University. All Rights Reserved.
  • 8. IT 675 Final Project Guidelines and Rubric Overview The final project for this course is a two-part project: an executive presentation and a technical proposal. The final project presents a detailed scenario regarding the merger of two insurance companies. For the project, the student is positioned as the chief information officer (CIO) and is asked to lead an initiative to merge the data infrastructures of both insurance companies into a single consolidated data warehouse. For the first part of the project, the student prepares an executive presentation to outline the project, its importance, and its scope. For the second part, the student prepares a technical proposal that outlines in greater detail how the data from both organizations will be unified into a data warehouse. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Six. The Final Project will be submitted in two parts: Part I in Module Eight and Part II in Module Nine. In this assignment you will demonstrate your mastery of the following course outcomes: management systems in supporting specific business goals and
  • 9. decision making business problems and increase business opportunity stakeholder needs and business specifications e constraints and opportunities associated with integrating data from various systems into a data warehouse quality by employing appropriate data scrubbing and integration techniques Prompts Scenario Refer to the following scenario for the background and basis for your data warehouse design: Imagine you are the chief information officer (CIO) for Virtual World Insurance Company, an organization located in San Diego, California. It provides auto insurance coverage to more than 100,000 customers across the United States and currently has 100 employees. Virtual World Insurance Company has recently acquired Maxon Insurance Company, located in Ontario, Canada. Maxon Insurance Company has 10 employees and provides auto insurance to 10,000 customers in Canada. As a result of this merger, the chief executive officer (CEO) has asked you to look at a data warehouse as a viable solution for merging both information
  • 10. technology (IT) infrastructures. After doing research, you decide to create a data warehouse that will combine the customer information from both companies into one centralized location. Maxon Insurance Company does not have a relational database. In fact, the company currently stores its data in multiple data sources. As a result, Maxon Insurance Company’s data does not have any unique identifiers. Also, customers with multiple insurance policies have duplicate records. Each spreadsheet repeats the customer’s demographic information. Each insurance company utilizes a distinct customer relationship management (CRM) system. The CRM systems are used to keep a record of all customers and any communications that are sent to customers. The CRM systems tie into an in-house billing system that is used to bill for insurance premiums, insurance deductibles, and any other billable items. To manage organizational operations, each company uses a different enterprise resource planning (ERP) system. The ERP systems are used to manage human resources (hires, terminations, etc.), payroll, budgeting, accounting, and fixed assets. To streamline operations and reduce maintenance costs, all data systems (ERP, CRM, billing, etc.) will need to be consolidated into a data warehouse. This will avoid duplicated information and data redundancy.
  • 11. Prompt I: Executive Presentation Prior to creating the technical proposal for the data warehouse, the CEO would like you to present to the C-level executives the concepts of a data warehouse. The purpose of the presentation is to discuss the viability of creating a data warehouse and providing justification to allocate resources to complete this project. Given your research, how viable an option is creating a data warehouse? What evidence exists to support the decision to merge the existing IT infrastructures into a data warehouse? What are the key potential issues and the key goals that the data warehouse needs to meet? What are some potential issues you might face in merging the two infrastructures? Prepare a presentation that discusses: I. Concepts of a Data Warehouse: Assess the value of using a data warehouse. Specifically, discuss the types of information that a data warehouse should include and how the information is organized. Why is a data warehouse the preferred solution? What value would a data warehouse add to a business? II. Integration of Data Sources: Discuss in detail the sources of information that can be integrated from the various operational areas of the organization. For example, while some information is housed in Excel spreadsheets, sales and marketing data may be in a CRM (customer resource management). III. Pros and Cons: a) Cost and Return on Investment: How is the cost of a data
  • 12. warehouse worth the investment? What type of information can a data warehouse provide that would make the cost more acceptable? How will the organization benefit from a data warehouse? Are there any negative consequences of having a data warehouse? Which specific operational areas will feel the benefits? b) Required Resources: What are the costs associated with a data warehouse? Will any additional staff be required to maintain and support the data warehouse? Be sure to explain the importance of each resource you identify. c) Informational Value: How can the information in a data warehouse add value to the organization? What specific business opportunities could be illuminated and how would the use of a DBMS help solve business problems? d) Limitations: What are some functions that a data warehouse cannot perform? How scalable is a data warehouse? How can the organization overcome these obstacles to ensure data quality? Support your conclusions. IV. Key Business Considerations: Address some of the business-related considerations. Some considerations include: Prior to investing in a specific data warehouse, what type of hardware and/or software will you consider? Will you hire a consultant to help with the implementation process? What is
  • 13. required prior to moving data to a data warehouse? Will there be necessary training? Support your conclusions. V. Closing statement: Summarize the overall presentation with care. This is your closing statement, the last message to your audiences and your last chance to convince them of the value of a data warehouse for solving their business problems. Prompt II: Technical Proposal Having successfully explained the value of designing a warehouse to facilitate the merger between Virtual World Insurance Company and Maxon Insurance, you are now responsible for creating the full-fledged proposal. Your proposal must include your architecture and a technical plan for implementation that highlights potential difficulties. It is important that you communicate in a manner that can be understood by executives, but can also be understood by members of your IT group to plan for future implementation. The challenge will be balancing audience-appropriate communication with adhering to the technical nature of your task. Remember to include all of the necessary aspects of a data warehouse and to attend to potential issues, both common aspects and those unique to your organization. Your technical proposal must attend to the following critical elements: I. Introduction: Provide an introduction that lays the groundwork for your proposal and tells the audience both what the point of the proposal is and how it
  • 14. will benefit the organizations. II. Data Warehouse Architecture: a) Architecture Design: Provide a clear visualization of the architecture, showing the important aspects that will allow for integration of organizational information. b) Architecture Defense: Explain the architecture that you have designed and the reasoning behind the choices you have made. What approach did you take in designing your architecture (for example, did you follow a top-down or bottom-up approach or did you incorporate strategies from multiple approaches)? How will your architecture address business problems? Be sure to provide support from relevant sources or examples. c) Database Management System (DBMS): Provide your justification and rationale for the DBMS that you select. Discuss the DBMS tools that you considered. Why was the DBMS you selected the best choice for the organization in terms of supporting decision making and aligning to the business goals? III. Implementation Plan: a) Timeline: Include a reasonable timeline for implementation. Considerations include: Is there sufficient time between milestones? What milestones and key deliverables will be required to complete the
  • 15. data warehouse from start to finish? b) Resources: What resources will be required for implementing the warehouse? Will you use your local IT department or an external vendor? What are the approximate costs for this project? Why are the resources you have identified necessary? Provide examples to support your claims. c) Training: Propose a logical training plan for employees. Be sure to specify the level of training needs for various positions and explain your reasoning. d) Security Policy: Craft a policy for maintaining security that meets organization needs. Considerations include, but are not limited to: Who will have access to the data warehouse? Who will you work with to determine access rights for users? Will employees have access to the records from both companies? IV. Data Integration and Scrubbing: a) Data Integrity: How will you combine date fields with various formats (i.e., MMDDYYYY vs. DDMMYYYY)? What other data issues will need to be addressed? b) Primary Key(s): What will you use as a unique identifier to combine the records? What primary keys, foreign keys, and indexes will you need to
  • 16. create? c) Customer Data: Once the data is merged into the data warehouse, how will you be able to differentiate customers from Virtual World Insurance Company and customers from Maxon Insurance Company? d) Duplicate Data: How will you eliminate duplicate records in the database to ensure data quality? Milestones Milestone One: Data Warehouse Pros and Cons Analysis In Module Two, you will submit your data warehouse pros and cons analysis. Review the scenario for the final assessment. Using the scenario, develop a pros and cons analysis of implementing a data warehouse. Include the following elements: 1) cost and return on investment (ROI), 2) required resources, 3) informational value, and 4) limitations. This milestone is graded with the Milestone One Rubric. Milestone Two: Implementation Plan In Module Four, you will submit your implementation plan. Review the scenario for the final assessment. Using the scenario, develop this portion of the project plan. To meet requirements you should include four aspects in the implementation plan: 1) timeline, 2) resources, 3) training, and 4) security policy. This milestone is graded with the Milestone Two Rubric. Milestone Three: Data Integrity and Scrubbing Portion In Module Six, you will submit your data integrity and scrubbing portion of the plan. Review the scenario for the final assessment. Using the scenario, develop
  • 17. this portion of the project plan. To meet requirements you will need to address the four aspects of this subsection of the proposal, which are as follows: 1) data integrity, 2) primary key(s), 3) customer data, and 4) duplicate data. This milestone is graded with the Milestone Three Rubric. Final Submission: Executive Presentation and Technical Proposal In Module Eight, you will submit the first part of your Final Project, the Executive Presentation, which should outline the project, its importance, and its scope. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded using Final Project Rubric I. In Module Nine, you will submit the second part of your Final Project, the Technical Proposal, which should outline in greater detail how the data from both organizations will be unified into a data warehouse. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded using Final Project Rubric II. Deliverables
  • 18. Milestone Deliverables Module Due Grading 1 Data Warehouse Pros and Cons Analysis Two Graded separately; Milestone One Rubric 2 Implementation Plan Four Graded separately; Milestone Two Rubric 3 Data Integrity and Scrubbing Portion Six Graded separately; Milestone Three Rubric Final Project Submission: Executive Presentation Eight Graded separately; Final Project Rubric I Final Project Submission: Technical Proposal Nine Graded separately; Final Project Rubric II Final Project Rubric I Guidelines for Submission: Your presentation does not have to be in the form of a PowerPoint; however, if you use another tool (such as Prezi), you must prepare a notes page with your intended speech or you must record yourself presenting your visual presentation. Remember that an
  • 19. effective presentation contains main points and visuals, but the meat of the presentation is in your verbal communication. The presentation should be approximately 8–12 slides with notes indicating intended speech or a recording of yourself giving your presentation. Remember, this is a professional presentation to high-level executives, so spelling errors or unprofessional elements could result in a less-than-favorable outcome for your proposal. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Concepts of a Data Warehouse Meets “Proficient” criteria and assessment of value includes support from relevant sources and comparable examples Provides a logical assessment of the use and purpose of a data warehouse with particular focus on the information housed in a warehouse and potential for business solutions and decision making Provides an assessment of the use and purpose of a data warehouse, but lacks detail on the information housed in a
  • 20. warehouse and potential for business solution and decision making Does not provide an overview of the use and purpose of a data warehouse 15 Integration of Data Sources Meets “Proficient” criteria and discussion digs deep into the specifics of the operational/functional areas that are the sources of information Discusses the sources of information that must be integrated from the various operational areas of the organization with accurate detail and specificity regarding the place each holds in the organizational structure Discusses the sources of information that must be integrated from the various operational areas of the organization, but lacks accuracy or lacks detail and specificity
  • 21. regarding the place each holds in the organizational structure Does not discuss the sources of information that must be integrated from the various operational areas of the organization 15 Cost and Return on Investment Meets “Proficient” criteria and analysis of cost versus value is centered on the particular business environment of the scenario Provides a detailed and logical analysis of the cost of integrating systems versus the value of a data warehouse Discusses the cost of integrating systems versus value of a data warehouse, but lacks necessary detail for a comprehensive analysis Does not discuss the cost of integrating systems versus the value of a data warehouse
  • 22. 10 Required Resources Meets “Proficient” criteria and takes the analysis a step further by expounding on the opportunities that may be presented by attaining such resources Accurately analyzes the particular costs, labor, equipment, and other resources that may be required and explains the importance of each Analyzes the particular costs, labor, equipment, and other resources that may be required, but not accurately, or the importance of each is not explained accurately Does not analyze the particular costs, labor, equipment, and other resources that may be required 10
  • 23. Informational Value Meets “Proficient” criteria and provides specific details and examples that highlight the value of data warehouses for business contexts Accurately analyzes the business opportunities and problem-solving capabilities of the information that can be housed in a data warehouse specific to the scenario Analyzes the business opportunities and problem- solving capabilities of the information that can be housed in a data warehouse, but not accurately or specifically to the scenario Does not analyze the business opportunities and problem- solving capabilities of the information that can be housed in a data warehouse 15 Data Limitations
  • 24. Meets “Proficient” criteria and support includes relevant examples and quality sources Describes common methods for overcoming possible limitations of integrating, scaling, and ensuring data quality with support Describes methods for overcoming possible limitations of integrating, scaling, and ensuring data quality, but description is not comprehensive or lacks relevant examples Does not describe methods for overcoming possible limitations of integrating, scaling, and ensuring data quality 10 Key Considerations Meets “Proficient” criteria and defense of claims is particularly well qualified with logic driven from business context, real- world examples, and scholarly/professional sources
  • 25. Determines key business considerations from the scenario and research and supports claims with examples and sources that highlight relevance to increasing business opportunity Provides key business considerations but lacks supportive sources and examples that highlight relevance of considerations to increasing business opportunity Does not provide key business considerations 15 Closing Statements Meets “Proficient” criteria and summary of presentation highlights the value of a data warehouse in a manner that would lend to an acceptance (in other words, it is persuasive) Summarizes the overall presentation with attention to audience and emphasis on the value of a data warehouse Summarizes the overall
  • 26. presentation, but does not emphasize the value of a data warehouse or does not cater to the audience Does not summarize the overall presentation 5 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy-to- read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent
  • 27. understanding of ideas 5 Earned Total 100% Rubric Annotations Term Context for Instructor/Definition Digs deep into the specifics of the operational/functional areas Should dig really deep into the different functions in the organization, such as accounting, financial, HR, and so on Opportunities Fringe benefits/unintended benefits Provides specific details and examples that highlight the value of data warehouses for business contexts Well-detailed discussion regarding “business opportunities and value”—specifically, this needs to point to the specific operations in the organization, such as accounting, finance, marketing, sales, HR, and so on. Final Project Rubric II
  • 28. Guidelines for Submission: Your technical proposal should be logically organized with all of the key elements of a professional proposal. There are several types of proposals (click here for general guidelines for writing professional proposals), so you must work to cater yours to your specific content and audience. Your proposal must include a visual representation of your data warehouse architecture design, as well as properly cited sources where appropriate. Submission lengths will vary. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Introduction Meets “Proficient” criteria and introduction is particularly well articulated with specific examples and logical identification of key business factors Submission includes an introduction that lays the groundwork for the proposal by articulating the business context and problems at hand Submission includes an introduction that lays the groundwork for the proposal, but lacks detail around the business context and problems at hand Submission does not include an
  • 29. introduction that lays the groundwork for the proposal 5 Data Warehouse Architecture: Design Meets “Proficient” criteria and is creatively represented or unique in comparison with other designs Warehouse design is organized and clear, and comprehensively indicates aspects of the organizational information that will be integrated Warehouse design is not clear, is not organized, or does not comprehensively indicate all necessary aspects of the organizational information that will be integrated Does not include a warehouse design 11.25 Data Warehouse Architecture: Architecture Defense
  • 30. Meets “Proficient” criteria and supports defense with real- world examples and scholarly sources Logically defends architecture design choices and approach with examples and relevant sources Provides reasoning behind architecture design choices and approach, but does not defend with examples and relevant sources or defense overlooks relevant factors Does not provide reasoning behind architecture design choices and approach 11.25 https://alicentreid.wordpress.com/2015/04/28/a-practical-guide- for-writing-proposals/ Data Warehouse Architecture: Database Management System
  • 31. (DBMS) Meets “Proficient” criteria and defense includes relevant examples and sources that provide particularly strong support Defends the selection of DBMS tools in terms of effectively meeting organizational needs with logical arguments and sources of support Defends the selection of DBMS tools, but not in terms of organizational needs or without logical argument or sources for support Does not defend the selection of DBMS tools 22.5 Implementation Plan: Timeline Meets “Proficient” criteria and timeline detail is focused around the key deliverables required to complete the warehouse or is exceptionally well defined in terms of
  • 32. milestone needs Crafts a reasonable timeline for implementation Crafts a timeline, but the timeline is not reasonable Does not craft a timeline 5.62 Implementation Plan: Resources Meets “Proficient” criteria and specific examples pertain to the individual organization Identification of necessary resources is defended with specific examples and relevant explanations Identification of necessary resources is defended, but lacks detail or explanations and examples are not relevant Does not defend identification of necessary resources 5.62 Implementation Plan: Training
  • 33. Meets “Proficient” criteria and training plan is catered to both organizations or is exceptionally well planned Proposes a logical training plan for implementation that includes the reasoning behind the level of training needs for various positions Proposes a training plan, but lacks detail around level of training needed or plan is not entirely logical for implementation Does not propose a training plan 5.62 Implementation Plan: Security Policy Meets “Proficient” criteria and policy meets organizational needs to the point of being ready for implementation Submission includes a security policy that considers permission levels and access rights, and meets
  • 34. organizational needs Submission includes a security policy that considers permission levels and access rights, but the policy does not meet organizational needs Submission does not include a security policy that considers permission levels and access 5.62 Data Integration and Scrubbing: Data Integrity Meets “Proficient” criteria and methods described are the best methods for ensuring data integrity for the given scenario and specific issue Articulates the correct methods for combining data fields with various formats to ensure data is not lost or compromised Articulates methods for combining data fields with various formats, but methods are not correct for ensuring data is not lost or compromised
  • 35. Does not articulate methods for combining data fields with various formats 5.63 Data Integration and Scrubbing: Primary Keys Meets “Proficient” criteria and identified keys and indexes are the most appropriate for each of their designated purposes within the data warehouse Articulates appropriate primary keys, foreign keys, and indexes for creation that will ensure a clear and accurate warehouse Articulates primary keys, foreign keys, and indexes necessary, but not all will ensure a clear and accurate warehouse Does not articulate primary keys, foreign keys, and indexes necessary 5.63
  • 36. Data Integration and Scrubbing: Customer Data Meets “Proficient” criteria and articulated methods are the most appropriate given the accompanying explanation, accompanying scenario, and integration issues that have been identified in the proposal Articulates plausible methods for differentiating customer data from each company after data is merged Articulates methods for differentiating customer data from each company after data is merged, but not all methods are plausible, or necessary detail is left out of explanation Does not articulate methods for differentiating between customer data from each company after data is merged 5.63
  • 37. Data Integration and Scrubbing: Duplicate Data Meets “Proficient” criteria and identified strategies are the most appropriate given the accompanying explanation, accompanying scenario, and integration issues that have been identified in the proposal Articulates valid, plausible strategies for eliminating duplicate records and ensuring data quality and accuracy Articulates strategies for eliminating duplicate records and ensuring data quality and accuracy, but not all strategies are valid or plausible Does not articulate strategies for eliminating duplicate records to ensure data quality and accuracy 5.63 Articulation of Response
  • 38. Submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy-to- read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Earned Total 100% Rubric Annotations Term Context for Instructor/Definition Defends architecture design choices and approach
  • 39. Additional context for consideration (in terms of the approach aspect of this critical element): Will this be a comparison of the different approaches? Top down vs. bottom up? Student chooses one and follows it through? Reasonable The timeline points of interest are spaced in a realistic manner without unnecessary lapse time. Ready for implementation Includes sufficient detail and covers necessary considerations for immediate implementation in the organizations listed. There are no obvious barriers to immediate implementation of the policy for security (once the warehouse is constructed, of course). Best methods Most appropriate for each given integration problem. For example, the proposed method for solving the issue of MMDDYYYY versus DDMMYYYY is not only a method that will work, but also is the most straightforward and appropriate method for that specific issue. Designated purposes At minimum, each primary key (for example) accurately and succinctly acts as the unique identifier for whatever it is representing. Most appropriate Not only are all of the methods realistic and possible for differentiating customer data, but the methods discussed fit within the scenario provided, are fully explained and defended
  • 40. as the most appropriate given any restraints or issues that have been identified, or are the most appropriate given the expertise of the subject matter expert who is evaluating the submission (the instructor). IT 675 Milestone One Rubric: Data Warehouse Pros and Cons Analysis Rubric The final project for this course is a two-part project: an executive presentation and a technical proposal. The final project presents a detailed scenario regarding the merger of two insurance companies. For the project, the student is positioned as the chief information officer (CIO) and is asked to lead an initiative to merge the data infrastructures of both insurance companies into a single consolidated data warehouse. For this milestone (due in Module Two), you will submit your data warehouse pros and cons analysis. Review the scenario for the final assessment. Using the scenario, develop a pros and cons analysis of implementing a data warehouse. Include the following elements: 1) cost and return on investment (ROI), 2) required resources, 3) informational value, and 4) limitations. The following critical elements will be addressed in this submission: Pros and Cons:
  • 41. a) Cost and Return on Investment: How is the cost of a data warehouse worth the investment? What type of information can a data warehouse provide that would make the cost more acceptable? How will the organization benefit from a data warehouse? Are there any negative consequences of having a data warehouse? Which specific operational areas will feel the benefits? b) Required Resources: What are the costs associated with a data warehouse? Will any additional staff be required to maintain and support the data warehouse? Be sure to explain the importance of each resource you identify. c) Informational Value: How can the information in a data warehouse add value to the organization? What specific business opportunities could be illuminated and how would the use of a DBMS help solve business problems? d) Limitations: What are some functions that a data warehouse cannot perform? How scalable is a data warehouse? How can the organization overcome these obstacles to ensure data quality? Support your conclusions. Requirements of Submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (75%) Not Evident (0%) Value
  • 42. Cost and Return on Investment Meets “Proficient” criteria and analysis of cost versus value is centered on the particular business environment of the scenario Provides a detailed and logical analysis of the cost of integrating systems versus the value of a data warehouse Discusses the cost of integrating systems versus value of a data warehouse, but lacks necessary detail for a comprehensive analysis Does not discuss the cost of integrating systems versus the value of a data warehouse 20 Required Resources Meets “Proficient” criteria and takes the analysis a step further by expounding on the opportunities that may be presented by attaining such resources Accurately analyzes the particular costs, labor,
  • 43. equipment, and other resources that may be required and explains the importance of each Analyzes the particular costs, labor, equipment, and other resources that may be required, but not accurately, or the importance of each is not explained accurately Does not analyze the particular costs, labor, equipment, and other resources that may be required 20 Informational Value Meets “Proficient” criteria and provides specific details and examples that highlight the value of data warehouses for business contexts Accurately analyzes the business opportunities and problem-solving capabilities of the information that can be housed in a data warehouse specific to the scenario Analyzes the business
  • 44. opportunities and problem- solving capabilities of the information that can be housed in a data warehouse, but not accurately or specifically to the scenario Does not analyze the business opportunities and problem- solving capabilities of the information that can be housed in a data warehouse 20 Data Limitations Meets “Proficient” criteria and support includes relevant examples and quality sources Describes common methods for overcoming possible limitations of integrating, scaling, and ensuring data quality with support Describes methods for overcoming possible limitations of integrating, scaling, and ensuring data quality, but is not comprehensive or lacks relevant examples Does not describe methods for overcoming possible limitations of integrating, scaling, and ensuring data quality
  • 45. 20 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization, and is presented in a professional and easy-to- read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 20 Earned Total 100%