a task was given to us to make Tapal Tezdum ad and its introduction. in first 16 to 17 slides we introduce Tapal Tezdum and after that we show how we make the ad.

2. Business Communication
• Group name:
Trend Setters
• Group members:
Sheikh Muhammad Awais
Muhammad Junaid Farooq
Mujtaba Hassan
Hafiz M.Haris Hashmi
Muzammil Sarwar
Ali Alvi

3. Introduction of the product
Name
Tepal tezdam

4. Introduction
• Tapal is pakistan largest tea manufacturer.
• State of the art equipment and a team of highly
dynamic professionals headed by Aftab Tapal.
• It was located in korangi industrial area.
• They were 501-1000 people work there.
• It was established in 1975.

5. History
• Origin in china.
• SHEN NONG “Father of tea”.
• Tea as medicinal treatment.
• Cha Ching (the Holy Scripture of Tea).
• Have number of brands both in black and
green tea.

6. Owner and ceo of tapal

7. Company Vision
Achieve leadership in all categories of our core
business and deversify in areas which
compliment the core business.

8. Slogan
Tezdam lagy tah kar k…!

9. Different flavours
• Tapal danedar

10. • Tapal family mixture

11. • Tapal green tea

12. Culture
• It is a common trend or tradition we can say
culture in every family that they drink tea and
gave tea when any guest came.
• The taste of tepal inspire guest and gave a
unique taste to them.

13. Why choose this product
• It is a most selling brand now a days.
• Drinking by various age groups.
• Every one use to drink tea in breakfast
even in evening.
• High consumption
• The target market share of tepal is 45% of
the total market.

14. Idea
• Famous and useful
• Drink in every house
• Not used before
• Strong and gave attractiveness
• Previous ads not used tea product.

15. Genre
• Humor
• Funny

16. Humor
• Makes ad memorable
• Gaves every one smile on their faces.
• Half of ads globally use humor

17. Location
• Dhabba
• Ground

18. Location
• The location which we used to make our add is
ground and dhabba because the real add of
tepal is also made on that place.
• We are choosing these places because in our
add two fighters were fighting so this can not
possible on open place.
• Tepal s basically a tea so we use dhaba
because dhaba is most effective place for our
add.

19. Color Scheme
• Colors used are red,white and yellow.

20. Red
• Color of blood and fire.
• Attracts people.
• Associated with meaning of
love,passion,strength and action.
• Eye catching.

21. White
• Color of perfection.
• Associated with light, innocence and purity.
• Has positive connotation.

22. Yellow
• Color of sunshine.
• Associated with joy,happiness,intellect
and energy.
• Yellow color arouses cheerfulness.

23. Music
• Rani Taj DHOOL sound is used in ad
• Used these beats during Punjabi wrestling
• DJ Killa Naz - Take It 2 Da Floor Instrumental
is used in bloopers

24. Who did what
• Script writing
• Editing
• Costumes/makeup
• props/location
• Camera work
• Directions
• Acting
• Making of the ad/bloopers

25. Script Writing
Sheikh Mohammad Awais
• Choose this product because of its high
consumption
• Make the ad funny by putting Punjabi
fight
• It is easy for us because we have two
healthy members
• I also use Dhaba to show the cultural
tradition

26. Script Writing
Problems
• Limited characters
• Limited resources
• Too much involvement of other members
• Changing script
• No idea of successiveness

27. Costumes/makeup
Muzammil Sarwar
• Arrange costumes according to the script
• No special makeup required
• Choose mostly cultural dresses to show culture
• For wrestlers I arrange white shalwar and
white sleeveless shirts
• For umpire I choose red shirt & trouser
• Other members were wearing shalwar kameez

28. Costumes/makeup
Problems
• Dressing of Punjabi wrestlers
• Shyness of wearing wrestling clothes
• Finding (parna)that wear on shoulder
• Lack of experience

29. Props/location
Mujtaba Hassan
• Find right place for shooting according to
script
• How and know of the area
• Location requirements were dhaba and
muddy ground
• Finding of muddy ground
• Safety of members

30. Props/location
Problems
• Limited places
• Restricted areas
• Time consuming

31. Directions
Hafiz M Haris Hashmi
• Practically apply the script
• Too much preparation
• Manage all the characters
• Guide actors
• Gave script separately to actors

32. Directions
• Coordination with camera man
• Finding errors in shooting
• Control emotions
• Extra shooting

33. Directions
Problems
• Inexperience of directions
• Smiles during acting
• Actors don’t remember their role
• Some scene are difficult to shot
• Sometimes Camera work is not proper

34. Camera Work
Junaid Farooq
• Use Nikon DSLR(60D)
• Also use tripod to avoid shaking
• Choose proper location to set the camera
• Coordination with director
• Coordination with actors

35. Camera Work
Problems
• Camera shyness
• Hot weather
• Outsiders were coming

36. Acting
• Everyone is acting in the ad.
• To support director
• Teach other actors to act according to the
directions

37. Acting
• Specially guide wrestlers because their role is
difficult
• Also guide tea boy for his role
• To remove camera shyness is also a difficult
task

38. Editing
Hafiz M Haris Hashmi
• Using Adobe Premier
• Adobe Photoshop
• A challenging task
• Selection of right data
• Keeping in mind the original script

39. Slides Making
Haris and Awais
• Use PowerPoint 2010
• Try to follow the format
• Use different pictures according to situation
• Taking help with other members
• Do not copy any writings

40. Experience
• It was overall a very good experience for us.
• We are making first time our own add.
• We all come to know how to make a
professional add.
• It was good effort and hard work by all
members.