The document argues that everyone is inherently an entrepreneur because every action involves uncertainty and risk-taking to some degree. It notes that when considering any action, from minor daily tasks to starting a business, people imagine the current state and a potential future state, then assess the risk of moving from the current to the future state to determine if they will take the action if the probability of benefit is high. This entrepreneurial process of action, feedback, and repeated action is built into human DNA and essential for living, regardless of the scale or complexity of the outcome.

1. Risk Lover

2. A common misconception is that an
"entrepreneur" is a special kind of
person.

3. Meaning most would rather get a job
they like, a safe salary, and not take
too much risk.

4. Being an "entrepreneur" is something
only those risk loving swashbucklers
do, right?

5. Not really.

6. The truth is that EVERYBODY is an
entrepreneur.

7. But we don't tend to see it that way.

8. Consider any action you could take,
from going on a trip to a foreign land
to getting up to make something to
eat.

9. We NEVER know the future, so there's
ALWAYS some kind of uncertainty.

10. Sure, making a sandwich isn't risky, it's
not like you're going to open up the
fridge and find yourself in the center
of a mythical journey.

11. But every single action we take, both
conscious and unconscious, requires a
bit of uncertainty, and some
imagination.

12. We imagine our current state, and we
imagine a potential future state.

13. Then we quickly measure the risk
between our current state and our
imagined future state.

14. If, all things considered, our future
state has a high probability of being
BETTER than our current state, we'll
take action.

15. It doesn't matter of you're putting a
frozen burrito in the microwave, or
setting out to build a billion dollar
business, this model is EXACTLY the
same process.

16. It only differs by degree.

17. And the more complex the outcome,
the more steps are involved, and the
more dependent we are to feedback.

18. Take somebody who starts several
businesses, has a few failures, before
hitting it big.

19. She starts, gets feedback, tries again,
gets more feedback, and finally strikes
it rich.

20. Compare this to somebody fumbling
for a light switch in the middle of the
night.

21. Same exact process.

22. Action, feedback, action, feedback,
success.

23. Being an entrepreneur, taking risk,
measuring feedback, and taking
another risk, is built in to your DNA.

24. In fact, it is impossible to be a living,
breathing human and NOT be an
entrepreneur.

25. Since you already ARE an
entrepreneur, you may as well get
paid!

26. How?

27. mindpersuasion.com/income-stream-generator