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Our Audience Team Wolverine Janelle  Kelsey Rachel  Stephanie Stephen Dani
 
 
 
 
 
 
 
 
 
 
Chicago ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why we matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Demographics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research survey of 15 young professionals in Chicago
Phone Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diversity of Online News Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Newspaper Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 1: Light Media User ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 2: Average Media User   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study 3: Heavy Media Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Comm349

Editor's Notes

  1. CONGRADULATIONS. THIS is you. Youre done with school. All that hard work is about to pay off.
  2. CHIGAGO. THIS is your city. The main hub of the midwest. This is your future.
  3. THIS is you. Youre ready to start your business career. Hopeful to climb the corporate ladder.
  4. You can see it now
  5. You can already see yourself striving against the corporate skyline.
  6. Kicking ass and taking names.
  7. A YOUNG, business-savvy professional.
  8. But THIS is also you. Where do you start?
  9. This is where we come in.