1. Robert Brotchie
address: 2 Wamil Way, Mildenhall, Bury St Edmunds IP28 7JU
telephone (home): 01638 510234
mobile: 07747 042 899
email: bob.brotchie@gmail.com
Professional profile
A dedicated and driven professional with extensive experience gained within key leadership roles in the
healthcare sector and the management of government-backed start-up projects. Focused upon delivering
work of the highest professional standards to ensure the successful delivery of projects and services to strict,
predefined specifications. Consistently demonstrates the ability to lead teams of staff to excellent results,
while acting as the focal point of contact for the public, media and related business partners. Possesses
excellent business communication skills and can consult with influence at all levels.
Career summary
2009 – Date East of England Ambulance Service NHS Trust
Duty Operations Manager – Primary Care
• Utilising advanced leadership skills in the management of key Primary Care functions within the Trust,
including a dedicated team of Emergency Care Practitioners and Community Paramedics
• Maintaining senior accountability for managing escalated incidents and the delivery of general
emergency care using a marked response car
• Providing leadership and direction to staff on a matrix-management basis, with responsibility for all
aspects of their selection, development, performance management, support and discipline
• Fully accountable for key business administration processes including business planning, budget
management, contract negotiations and stakeholder management
• Applying high level business communication skills in the role, as a focal point of contact for the media,
members of the public and other related agencies
• Driving standards across the area to ensure the exact deadlines, cost requirements and objectives of the
Trust are achieved
• Further key undertakings include medicines management and the implementation and rollout of internal
processes across the business area
2008 – 2009 East of England Ambulance Service NHS Trust
Clinical Field Operations Manager
• Retaining overall accountability for managing the operational and personnel requirements of three
ambulance stations, Cambridge, Ely and Haverhill
• Performance managing a team of over 100 A&E staff in conjunction with other senior staff members to
ensure the exact requirements of the service were met
• Leading key personnel processes from the initial recruitment of staff members, through to the
management of welfare, discipline and performance, and the allocation of workloads
• Delivering change across the business to ensure best practice was achieved and an environment of
continuous improvement was adopted
• Managing effectively throughout the role, with responsibility for leading all aspects of logistics, estates,
the ambulance fleet and customer care functions
2003 – 2008 East of England Ambulance Service NHS Trust
Clinical Team Leader
• Performing a critical role as Clinical Team Leader, requiring the effective management of 12 A&E staff in
addition to performing the role of Paramedic
• Building a team of staff with the skills and expertise required for excellent performance in the role through
the delivery of mentorship, training and clinical governance
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2. • Performing a wide range of HR management duties covering all aspects of sickness and absence
management, audits and pay dispute management
• Undertaking all other duties required to ensure the requirements of the team were addressed with further
responsibility for logistical support, vehicle and equipment management
1993 – 2003/4 Paramedic/Aircrew/ICE
• Gaining a thorough grounding in the demands and requirements of the sector within a number of roles
including Paramedic Aircrew member and ICE founder
• Acting as a key member of the inaugural air ambulance service working as an aircrew medic and
navigator
• Entrusted with a pivotal role as part of the inaugural crew of the MAGPAS charity’s Critical Care Team,
delivering rapid response to medical emergencies
• Key aspects of the above-mentioned role included responding to emergencies in conjunction with a
Doctor and delivering pre-hospital emergency care to patients with disparate medical conditions
• Continuing to develop professionally within the role, undertaking training in complex procedures
including amputations, surgery and special incident management
• Successful in developing the concept for the In Case of Emergency (ICE) mobile telephone service,
which has since gone on to be a global phenomenon
• Managing all aspects of the delivery of the above-mentioned project in conjunction with the government
to provide details of the next of kin to emergency services through accessing the mobile telephone
contact list
• This project enabled the development of improved commercial skills and required extensive media and
public liaison on an international level
2007 – 2008 Prosperity Living & 911ICE.org
• Applying high level business management skills in the establishment of two start-up operations in the
areas of emergency notification and telemetry
Education and qualifications
Level Subject Grade Date
Technician A&E Medicine Qualified 1994
Paramedic A&E Medicine State Reg 1997
Aircrew Helimed & Navigation Qualified 2001
Key I.T. skills
• Word, Excel, Internet & Email
Personal details
Health: Excellent; non-smoker
Other: Driver; full clean licence; qualified in first aid
Interests and activities
Currently include: I.T, Technology, web technology & Health 2.0
References are available on request
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