This magazine is one of the most popular rock music magazines in the UK. The masthead is located at the top in a sans serif font with the magazine's name, "Kerrang!", in a larger size on a white background. Below the masthead is the selling line "Life is loud" in bold yellow sans serif font. The layout follows an eye flow pattern in the shape of a "C" and the rules of thirds for optimal viewing of the cover elements.

1. First Existing magazine analysis: Front Cover This is one of the most popular rock music magazines in the UK. Masthead Selling Line Model Model Credit Main Kicker Button Barcode Strap Line Strap Line

2. This is the masthead, located at the top of the magazine. The text is in sans serif font. As you can see, the model is in front of the masthead. This is one of the brands of this magazine as they often do this in most of the issue published. It is also obvious to the reader that the text behind the model is 'Kerrang!' because this never changes. The font size is bigger from the other text. This shows that it is the masthead. It is also on a white background unlike the other text which are featured on the image. The selling line 'Life is loud' is in bold, yellow sans serif font. It is also in a smaller size compared to the masthead. It stands out from the other text however, not as much as the masthead. It is over the masthead, this is another brand of the magazine. This could either be known as a strap line or a cover line as it contains news about bands featured in the magazine however, it is located above the masthead. The text is over the model as this is less obvious to the reader because it often changes.

3. C Left two-thirds Right third Eye flow This magazine follows the eye flow of which the human follows when reading the front cover of a magazine. The layout of the magazine follows the eye order in a 'C' shape as shown by the green arrow. The magazine follows the rules of thirds as shown by the red dotted lines. The