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  1. 1. Communication Arts Degree Programs offeredat Salisbury University<br />Now that we know why learning about communication is important, let’s take a look at the different tracks of study that can be found in the area of Communications<br /><ul><li> The goal as outlined by the Communication Arts Department here at the University is to “help students achieve competency in any of several career fields related to communication,  while specializing in one of the department’s 4 programs”:
  2. 2. Human Communication Studies
  3. 3. Journalism/Public Relations
  4. 4. Media Production
  5. 5. Media Studies</li></li></ul><li>Human Communication Studies<br /><ul><li>Students of Human Communication Studies learn about interpersonal communication theory, organizational communication, training and development, and human relations/human resources.
  6. 6. Organizational communication is necessary for companies and groups to perform well. People are needed to make sure that everyone in the organization is able to be heard well, from upper management all the way down to the lower levels.</li></li></ul><li>Human Communication Studies<br /><ul><li> This area of communication is vital, as the theories learned in this course of study can be put into practice as new situations in the workplace and other organizational environments arise.
  7. 7. Different acts of communicating within organizations are often complex and interrelated (</li></ul>By studying theories of how people communicate within organizations , organizations can apply successful communication strategies to and generate more productivity and better workplace satisfaction<br />
  8. 8. Journalism/Public Relations<br /><ul><li>This track prepares students to enter into the fields of print journalism and corporate and public sector public relations
  9. 9. Communicating within journalism involves being able to effectively report on and write about stories that people want and need to know about events that surround them. 
  10. 10. Journalism keeps us up to date by communicating to us the news and opinions of the day, and also shapes how we receive information to form our views of the Nation, Communities, and World at large.</li></li></ul><li>Journalism/Public Relations<br />Publicists make sure their clients’ presence is communicated loudly and clearly in the media arena by ensuring they get good press coverage and counteracting the bad. They do this by writing press releases and compiling press kits.<br />The ability to communicate information by writing well make the fields of Journalism and Public Relations into art forms, rather than just conveying facts.<br />
  11. 11. Media Production<br /><ul><li> As students of Media Production, the classes taken can help prepare for careers in broadcast management, broadcast production, and performing for the media
  12. 12. B y using camera and studio equipment to hone the craft of media production, students get practice in shaping broadcast media that often communicate with us daily</li></li></ul><li>Media Production<br />Students of this field get hands-on experience in filmmaking and sound editing to communicate to others with some of the most advanced ways made possible by technology<br />With a Bachelors degree in Media Production, you may be able to find work within broadcasting, cable, corporations, manufacturing facilities, education, government, and industry. (<br />
  13. 13. Media Studies<br /><ul><li>Majoring in Media Studies can prepare students for careers in mass media management, media criticism, and legal aspects in media.
  14. 14. Media Critics are necessary to ask important questions about the forms of mass media that we take in as a culture. They ask questions such as: ”When if ever is it correct to reveal journalistic sources” “When do we go too far and invade the privacy of individuals portrayed in the media?”</li></li></ul><li>(<br />
  15. 15. Media Studies<br />Students of media studies follow issues that are both exciting and indicative of us as a culture. They apply their knowledge to issues such as concentration of ownership by media conglomerates, and FCC regulations<br />Current issues with media law such as those dealing with intellectual property, new technologies and freedom of expression are very dynamic fields in today’s media landscape<br />