Pillar of The Kingdom is Chula new image.

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2. From upluz Magazine
Media Frequency
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3. From upluz Magazine
University’s Media Frequency
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4. Print Ads Analysis
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5. Print Ads Analysis
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6. Print Ads Analysis
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7. Target: Staffs
Objectives:
- To inform our targets about the new look of CU
- To make our targets be familiar with CU new logo (create brand
recognition), which represents the new look of CU
- To make our targets feel like they are important parts of CU
- To link our targets to one of the Presschap values, “Care”
Situations:
- Based on the interviews, the perception of CU is positive, high
education, and no.1 university in Thailand
- However, our targets do not know about the new look of CU
Key Messages:
- The new slogan, “เสาหลักของแผ่นดิน” (Pillar of the Kingdom)
- Chulalongkorn University is Thailand’s Best University, 166th in the
world
- “เพราะคุณคือส่วนสาคัญ” (Because you are important) 7

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