Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fundraising Cruises, A Case Study

958 views

Published on

Published in: Travel, Business
  • Be the first to comment

Fundraising Cruises, A Case Study

  1. 1. Fundraising Cruises A Case Study with 60 Staterooms www.CruiseForFunds.com Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  2. 2. Why a Fundraising Cruise <ul><li>Part of the fare is a contribution to the organization. </li></ul><ul><li>Cruise lines have matching funds programs for charitable organizations. </li></ul><ul><li>CRUISEONE and the cruise lines will help you prepare your marketing collateral. </li></ul><ul><li>If you’d like to include a meeting or seminar at sea, there are no extra costs. There are no charges for meeting rooms, audio visual equipment, etc. (Occasionally, minimum charges apply.) </li></ul><ul><li>People get excited about cruising, and that excitement transfers to the sponsoring organization. </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  3. 3. How it’s Done <ul><li>Choose a cruise line, a date, and an itinerary. (Not all dates and itineraries are eligible for benefits.) </li></ul><ul><li>Decide on the mix of Balconies, Ocean Views, and Inside Cabins. </li></ul><ul><li>Mark up the fare by the amount that will be the passenger’s contribution. </li></ul><ul><li>Promote your fundraising cruise. </li></ul><ul><li>CRUISEONE and the cruise lines will help to prepare marketing material. </li></ul><ul><li>I will add a page to my website promoting your cruise. </li></ul><ul><li>I can also create a custom cruise website for your organization. </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  4. 4. How it’s Done <ul><li>You use your promotional channels to get the word out. </li></ul><ul><li>I handle the booking, billing, ticketing, and all cruise paper work. </li></ul><ul><li>I’ll provide your organization with booking reports and passenger lists. </li></ul><ul><li>After the cruise sails and the payments have been reconciled, your organization receives check for the passengers’ contributions plus any eligible contributions from the cruise line. </li></ul><ul><li>Earn More! Typically, for every 8 cabins booked, you earn one free ticket. If you prefer, the value of this ticket can be redeemed in cash for additional funds to your organization. </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  5. 5. Fare Basis <ul><li>Cost from Cruise Line </li></ul><ul><ul><li>Cruise fare: $1,500 per passenger </li></ul></ul><ul><ul><li>Group fare: $1,450 per passenger </li></ul></ul><ul><ul><li>Group discount: $50 per passenger </li></ul></ul><ul><li>Cost to passenger </li></ul><ul><ul><li>Cruise Fare: $1,450 per passenger </li></ul></ul><ul><ul><li>Charity mark-up $50 per passenger </li></ul></ul><ul><ul><li>Cost to passenger $1,500 per passenger </li></ul></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759 Passenger pays normal rate and charity gets $50.
  6. 6. Per Cabin Contribution <ul><li>Mark up: $50 per passenger </li></ul><ul><li>Cruise Line Contrib. $25 per passenger </li></ul><ul><li>Contribution $75 per passenger </li></ul><ul><li>x 2 </li></ul><ul><li>Total Contribution $150 per cabin </li></ul><ul><li>60 cabins x $150 = $9,000 </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  7. 7. Free Fares (TC’s) <ul><li>You get one free fare for every 8 cabins. </li></ul><ul><li>60/8=7 free fares </li></ul><ul><li>7 x $1,450 = $10,150 additional revenue </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  8. 8. The Raffle <ul><li>Raffle off some of the free fares. </li></ul><ul><li>$20 per ticket x 500 tickets = $10,000 </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  9. 9. The Bottom Line <ul><li>Revenue from cabin contributions $9,000 </li></ul><ul><li>Revenue from TC’s $10,150 </li></ul><ul><li>Revenue from raffle $10,000 </li></ul><ul><li>Cost of raffle ($1,450 x 2) -$2,900 </li></ul><ul><li>Total Proceeds to Organization $26,250 </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  10. 10. Responsibilities <ul><li>What I Do </li></ul><ul><ul><li>Prepare flyers </li></ul></ul><ul><ul><li>Set up web page </li></ul></ul><ul><ul><li>Book passengers </li></ul></ul><ul><ul><li>Send invoices </li></ul></ul><ul><ul><li>Deliver tickets </li></ul></ul><ul><li>What You Do </li></ul><ul><ul><li>Get the word out </li></ul></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759

×