All rights reserved: Stephanie Raymond ;)

1. Chocolate Sunday
Zenizo, Raymond, Juteau, Fortin
Monday, February 1, 2010

2. KODAK
Company & Industry Overview
Comparative Advantage
Competencies
Internal environment
Discussion ..!
Monday, February 1, 2010

3. Share Moments, Share Life
Monday, February 1, 2010

4. The Industry
Monday, February 1, 2010

5. And the Survivors
Dead Companies
Monday, February 1, 2010

6. And the Survivors
Dead Companies
Monday, February 1, 2010

7. Monday, February 1, 2010

8. Innovation
Monday, February 1, 2010

9. Current Trends
Monday, February 1, 2010

10. Their Vision
Monday, February 1, 2010

11. Services
Rather than Products
Monday, February 1, 2010

12. Denial
Monday, February 1, 2010

13. Research & Development
Monday, February 1, 2010

14. Hierarchy and Bureaucracy
Monday, February 1, 2010

15. Monday, February 1, 2010

16. E
ER
IZ
E
Y
D
Y
AL
AT
EN
IF
N
IT
TR
SS
D
UA
ES
O
EN
SQ
H
C
The Wrong Stuff
Monday, February 1, 2010

17. Road to Innovation
Monday, February 1, 2010

18. Competitive Advantage
Monday, February 1, 2010

19. Competitive Advantage
The edge or superiority a firm enjoys over its rivals,
emerging form a powerful market
position or from a unique internal competency
Monday, February 1, 2010

20. Market Positioning
Monday, February 1, 2010

21. Long Term Success
Monday, February 1, 2010

22. Innovative Technology
Monday, February 1, 2010

23. Resources are the stockpile of
assets held by a firm to be used
as inputs in its business activities
Internal Strengths
Monday, February 1, 2010

24. Resources are the stockpile of
assets held by a firm to be used
as inputs in its business activities
Internal Strengths
Monday, February 1, 2010

25. Tangible Resources
Monday, February 1, 2010

26. Plants & Facilities
OBSOLETE
Monday, February 1, 2010

27. Equipments: Out of Date
Monday, February 1, 2010

28. Liquid Funds
Gross Profit Margin 20.27% 18.46% 13.13%
Exploitation Margin -4.55% -6.74% -22.75%
Net Margin -6.23% -10.70% -23.90%
Total Dept Ratio 1.08740 1.01576 0.9194
Monday, February 1, 2010

29. Liquid Funds
Gross Profit Margin 20.27% 18.46% 13.13%
Exploitation Margin -4.55% -6.74% -22.75%
Net Margin -6.23% -10.70% -23.90%
Total Dept Ratio 1.08740 1.01576 0.9194
Monday, February 1, 2010

30. Intangible Resources
Monday, February 1, 2010

31. Employees Skills
Monday, February 1, 2010

32. Employees Skills
Monday, February 1, 2010

33. Distinctive Competency
The ability of a firm to perform
competitively critical tasks
relatively well
Employees Skills
Monday, February 1, 2010

34. Brand Image
Monday, February 1, 2010

35. Leadership
&
Management
Monday, February 1, 2010

36. Patents
Monday, February 1, 2010

37. Strategic Partnership
Monday, February 1, 2010

38. Monday, February 1, 2010

39. Path to Competitive Advantage
Nonstrategic
Capability
Tangible
e?
Distinctive Competitive
and
l
Capabilities
ab
Competency Advantage
lu
Intangible
Va
Sustainable
Competitive
Advantage
sfe ta ?
an tu le
?
ra ble
tr sti itab
le?
N ons nim
b
N No
on u
Nonsustainable
Competitive
Advantage
Monday, February 1, 2010

40. Firm’s skills orknowledge in
transforming inputs into outputs
Capabilities
Monday, February 1, 2010

41. Sustaining Competitive Advantage
Monday, February 1, 2010

42. Sustaining Competitive Advantage
Monday, February 1, 2010

43. Sustaining Competitive Advantage
Firm retains its distinctive competencies
and thus its competitive advantage
over the long haul
Monday, February 1, 2010

44. Substitution
Imitation
Transferability
Monday, February 1, 2010

45. Competencies
Monday, February 1, 2010

46. Entrepreneurship
relates to their power to be
pioneer in their competencies
Text
and technologies
Monday, February 1, 2010

47. Entrepreneurship
relates to their power to be
pioneer in their competencies
Text
and technologies
Monday, February 1, 2010

48. Entrepreneurship
relates to their power to be
pioneer in their competencies
Text
and technologies
Monday, February 1, 2010

49. Prevents Entry
Monday, February 1, 2010

50. Lead Advantage
Text
Monday, February 1, 2010

51. Cost Advantages
Monday, February 1, 2010

52. Significant Profits
Monday, February 1, 2010

53. Operational
stages of activities during which
value is added to the product
Monday, February 1, 2010

54. Operational
stages of activities during which
value is added to the product
Monday, February 1, 2010

55. Value Chain
Pre-Digital Age
Storage
Image
Processing Printing
Capture
Projection
Monday, February 1, 2010

56. Value Chain Retrieval
Post-Digital Age
Transmission
Image
Digitalization Storage Printing
Capture
Manipulation
Projection
Monday, February 1, 2010

57. Internal Comparison
Monday, February 1, 2010

58. Strengths
Monday, February 1, 2010

59. Diversified Geographic Base
Monday, February 1, 2010

60. Significant
Brand
Significant Brand Recognition
Monday, February 1, 2010

61. Cross Licensing Agreements
Monday, February 1, 2010

62. Weaknesses
Monday, February 1, 2010

63. Weak Financial Performance
Monday, February 1, 2010

64. Lack of product diversification
Monday, February 1, 2010

65. And you?
Monday, February 1, 2010

66. Do you think that Kodak can survive?
Given that they offer a service rather than a product
How should a company position itself when facing
technology changes and market competition on that
matter?
Monday, February 1, 2010

67. Bibliography
http://web.ebscohost.com/ehost/pdf?vid=4&hid=11&sid=e3e6137a-1ff3-41c6-959e-277d680fdb4c%40sessionmgr4
www.kodak.com
http://www.businessweek.com/magazine/content/06_48/b4011421.htm
http://www.reuters.com/article/idUKTRE60R4BK20100128?type=companyNews
http://finance.yahoo.com/q/cf?s=EK&annual
Fundamentals of Strategic Management; Raghvan Parthasarthy
http://news.cnet.com/Digital-camera-market-peaked-too-soon/2100-1041_3-5688981.html
http://www.luminous-landscape.com/essays/rise-fall.shtml
http://www.cameratown.com/news/news.cfm/hurl/id|5150
http://www.pcmag.com/article2/0,2817,1885729,00.asp
http://www.forbes.com/2007/02/23/innovation-kodak-disruptors-lead-innovate-cx_cc_0226christensen.html
http://www.imaginginfo.com/online/article.jsp?siteSection=3&id=4759&pageNum=2
http://www.engadget.com/2006/04/26/commercial-kodak-scanner-digitizes-tags-old-photos/
Monday, February 1, 2010