1. The Business Environment
The Business Environment :
Executive Summary
Dionne Stegall
01/11/2009
American Intercontinental University
2.
3. DPA’S Mail Packaging and Supplies
DPA’s mail packaging supplies addresses the need of environmentally friendly office
supplies. We will service a wide range of customers including individuals, corporate, as
well as, online based.
Our products will include selling eco-friendly products that use recycle materials ranging
from notepads, envelopes, copier paper, a wide range of laser toner, inkjet cartridges, and
common office supplies, as well as, shipping boxes and labels.
We will offer a complete range of supplies to become a one-stop shopping place for
supply needs. We recognizes that shopping must be trouble free, as well as, a pleasant
experience to form long-term relationships with customers. We will even offer on-line
shopping for the customer who wishes to avoid all lines.
Our objective is to become premier source of environmental-friendly packaging and
supplies. Our mission is to become a leading Vendor, as well as, a market leader offering a
wide price competitive selection with the finest customer service. Our keys to success will
be in securing large contracts with corporations, as well as, individuals and through strict
financial controls ensure efficiency.
DPA’s was founded by 3 individuals with many years of experience in managing and
Consulting ,as well as, direct and indirect customer service. At this time we as a company
are seeking major seed financing. Additional rounds of financing will be required for
4. funding future marketing activities and technological development. Below is just a
summary of start up fees and projected cost.
Start-up
Requirements
Start-up Expenses
Legal $5,000
Stationery, etc. $3,000
Brochures $10,000
Consultants $50,000
Insurance $10,000
Rent $2,900
Research and Development $20,000
5. Expensed Equipment $30,000
Other $19,100
Total Start-up Expenses $150,000
Start-up Assets
Cash Required $3,550,000
Other Current Assets $50,000
Long-term Assets $0
Total Assets $3,600,000
Total Requirements $3,750,000
Start-up Funding
Start-up Expenses to Fund $150,000
6. Start-up Assets to Fund $3,600,000
Total Funding Required $3,750,000
Assets
Non-cash Assets from Start-up $50,000
Cash Requirements from Start-up $3,550,000
Additional Cash Raised $0
Cash Balance on Starting Date $3,550,000
Total Assets $3,600,000
Liabilities and Capital
Liabilities
Current Borrowing $0
7. Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Senior Managers $750,000
Seed Investment $3,000,000
Additional Investment Requirement $0
Total Planned Investment $3,750,000
Loss at Start-up (Start-up Expenses) ($150,000)
Total Capital $3,600,000
