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Mobile Text Donations Generate New Donors

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Mobile Giving, Tim Olson KQED, PBS Annual Meeting, May 2010

Technology
1 of 10
Mobile and Text to Give Donations Tim Olson V.P. Digital Media and Education May 2010
If it worked for Obama… manage expectations a few high profile mobile giving successes do not necessarily translate to other situations
This American Life world’s most popular podcast has some success, though just fraction of their overall funding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reality check of initial station tests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Text Donation Campaign KQED December 18-31, 2009
Total revenue during three test phases Mobile and Micro-donations (Pay Pal) KQED December 18-31, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trying it: costs and companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources and Slides ,[object Object],[object Object],[object Object],[object Object]

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Mobile Text Donations Generate New Donors

  • 1. Mobile and Text to Give Donations Tim Olson V.P. Digital Media and Education May 2010
  • 2. If it worked for Obama… manage expectations a few high profile mobile giving successes do not necessarily translate to other situations
  • 3.
  • 4.
  • 5. Mobile Text Donation Campaign KQED December 18-31, 2009
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.

Editor's Notes

  1. Haiti Relief Fund, $22 million for Red Cross in just 5 days
  2. Data for WXPN from Current, March 22, 2010 http://www.whyy.org/about/mobile.html http://app1.kuhf.org/houston_public_radio-news-display.php?articles_id=1260309762 http://www.publicmediaperks.com/kplu bet Pam Osborne (Rocky Mountain) or David Preston (TPT) would
  3. Thanks Anna McDonald
  4. Last drive: 35.2% of donations from online
  5. https://secure.connect.pbs.org/wbarchive/viewthread.aspx?msgid=458168&confid=16&boardid=5