Tariq_Hassan_Portfolio

anymore
getoverit
we know it hurts so much
inter
ested
in you
the
magic
is
gone
Tariq Hassan art director, designer...

Tariq Hassan
As an Art Director, my goal is to steer, guide, collaborate, and inspire the team I work with. I
make sure everyone is on the same path, moving in the direction set by the client.
My creative process is straightforward. Find the problem(goals or objectives)
and then solve it. Simple but not easy. Yet it can be done. This starts with lots of
questions. Some call it badgering, but I like to call it “peeling back the layers”.
Where do you want to go? Or, more important, where does your brand need to go? Or even
better, where have your customers gone? If you go there, that’s where you’ll find your sweet spot.
What’s the POINT? Give me your goals and I’ll give you some great ideas. Find
your audience and I’ll speak to them the way they want to be spoken to.
Then get to the point. Good design, good branding, & effective campaigns get the point
quickly. Leave out the fluff, let go of the cliches(with some exceptions), and nix the noise.
I’m looking for opportunities to polish some ideas, leverage some brands and
strategize some copy. And I always have some fun in the process!
My goal is to
give every client
results that surpass
their goals and
expectations.
approach

Years ago, our software company needed a
website overhaul but we wanted to maintain much
of the control over the copy and direction.
We decided that our best course was to work with
a freelance graphic designer. Tariq Hassan stepped
in. He was able to understand our business needs
and quickly turn our ideas into great concepts.
Tariq also offered recommendations and suggestions
that enhanced the look and feel of our original
designs. Since then, we have used his services for
other projects including brochure, spec sheet, logo
designs, and print & banner advertisements.
Tariq has earned my respect and trust. I would
highly recommend him for any project you have.
design
Pro IT Brochure
client: Performance IT
performance it
Michael Mittel President of Performance IT

Tariq has a solid understanding of the creative
aspects of a project and knows how to get to a
solution quickly.
He definitely has talent and can bring a new
perspective to any project by challenging conventional
thinking in attempts to find even better solutions.
He also guides his creative team to try new ways to
create their designs and is well-versed in the latest
design tools.
Tariq has definitely added to our creative efforts here
at BioLab by using his life experience and years of
working in a variety of industries to craft pieces that
meet our customer needs.
art direction
Spa Essentials spa care brochure
client: OMNI brands-BioLab Inc.
designer: David Crawford
hot, hot tub
Brian Payseno Director of Communications - BioLab Inc.

she’s
not
anymore
getoverit
inter
ested
in you
the
magic
is
gone
she’s
not
anymore
getoverit
inter
ested
in you
the
magic
is
gone
boys don’t cry
design + insensitivity
Imaginary posters or book covers
client: Myself
Creatives must create.
And when we work on projects with a
shallow cup for new ideas, our creative
juices overflow into other areas.
During such a stint, when I was “happily”
creating numerous template of the
same layout, I got a mean streak and a
penchant for some experimental design.
The result was this set of images. They
could be a posters or a set of books.
Most importantly they get my message
across.

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achilles’ revenge
design + greek tragedy
Iliad and Odyssey Books on CD packaging
client: Myself
With some creative time on
my hands, I asked myself,
what if you could design
something classic, using a
modern look?
Then I asked myself, what
if it were the Iliad and the
Odyssey?
And then I went to work.
These would be the covers for
the books on tape, because
nowadays who takes the time
to read thousands of pages?

Performance IT was launching a new service, ProactiveWatch. They
needed creative direction from ground up, including logo, brochure,
powerpoint templates, and website.
After designing the logo, I selected a red and black color palette and a
range of images to represent the brand. The goal was to differentiate
ProactiveWatch from other products and services offered by Performance
IT.
I selected images and a color palette, consistently using throughout all
brand graphics, unifying the look and feel of the service.
ProactiveWatch Information Sheet
design + logo
the right look

ProactiveWatch Convention Handouts
design + logo
the right look

When I decided to build a website to help promote my
book, I knew it would be a difficult process because it had
to incorporate a number of aspects. After coming up empty
in my search for a designer, a friend recommended Tariq. He
immediately contracted an illustrator who was perfectly suited
to create detailed character sketches from descriptions. He
remained available during the entire process, working as liaison
between the artist and myself.
With the most abstract portion taken care of, Tariq was dead-on
with his design ideas for the logo and website, not only following
the vision I had but improving upon it. Throughout the design
process Tariq was available to answer questions and put out fires.
His hard work and calm demeanor made what could have been
a tedious process very simple. I would highly recommend him to
anyone building a website, whether you know exactly what you’re
looking for or are just shooting from the hip.
Kevin Hazzard Author of American Pinata
art direction + design + logo
Character illustrations - www.fontainesleeps.com
client: Kevin Hazzard
character illustration: Richard Powell
fontaine is sleeping

art direction + design + logo
American Pinata logo, character illustrations, website, and website animation
client: Kevin Hazzard
character illustrations: Richard Powell
fontaine is sleeping

†
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design
Home depot advance creative (concepts)
client: The Home Depot
creative director: Gus Garcia
planning ahead
Gus Garcia Creative Director-Schawk
(formerly Ambrosi Atlanta)
Tariq is a creative thinker, he was able to quickly
grasp concepts, returning with high quality designs.
His level of creativity was an asset. He is proficient
with photoshop, illustrator, and Quark making him
an art director I could count on to get the work done
and done right.
When we had tight turnarounds and short deadlines,
he was always there to see the job through.

I met Mr. Hassan while working together, I was singing,
and he was creating his masterpieces.
I saw his work and asked if he would be interested in
designing a CD cover for me. It didn’t take long before we
were in business, and I was very pleased with the results.
I didn’t spend much time at all getting him to comprehend
exactly what I was looking for. I would highly recommend
him for any job of any size.
A very talented designer and artist.
design + illustration
Acoustically Yours CD cover
client: The Gary Land Band/ Maria Howell
play it again
Maria Howell Singer and Actress

illustration
DC vs. card art
client: DC Comics/ Upper Deck
DC Comics had a last minute need
for an illustrations of Cyborg, a
character from their Teen Titans book.
I had one night to get sketch
approval and finished the final
illustration. Cyborg is a smart guy,
but he’s a bruiser, so I wanted to
show him breaking out of a wall.
In the morning the picture was finished,
and the art director was pleased.
breaking out

sequential art
Arkadian comic book
client: Visible Light Entertainment
shoot’em up
The owner of VLE, Visible Light
Entertainment, wanted to turn
his short screenplay into a action
packed comic.
I liked that it had a lot of action,
but also included a quirky twist
at the end of the story.
I completed all creative duties
for this comic, creating all
artwork, designing the cover
and lettering and production.

art direction + photography
BioGuard Canada Monitor Brochure
client: BioLab Canada
The Canadian arm of BioGuard needed a simple promotion a
way to inform their dealers about the sales benefits of putting this
monitor at their cash registers.
Working with the brand manager, he gave me a list of benefits
and advantages, simplified them down, and commissioned a
copywriter to create a list of headlines that could be used.
I then created a general layout for the ad, and photographed the
monitor to use in the ad.
Turning over the finished parts to a designer, he created an
awesome layout that BioLab Canada was very pleased with.
a pointed message

Operation One Voice is a non profit organization raising money for fallen
servicemen. After joining the One Voice marketing team, I began the task
of designing their brochure.
The brochure needed to explain the purpose of the organization and
explain the various ways donations could be made. The brochure had to
be emotional, factual, and informative.
A range of serious, patriotic, and happy images of children were used
throughout the brochure, highlighting the emotional focus of the effort;
the families.
The main question of who, what, and why were answered in the three
interior panels.
A visual map charting the run from Atlanta to Tampa connected to
pertinent information about fund-raising goals.
A just cause
art direction + design
Operation One Voice brochure
client: Operation One Voice

A just cause
Operation One Voice brochure

BioLab’s concept store, The wknd. Store, had a great logo
and identity developed by Addis Cresson. It also had a
location, and was in the process of being built.
My team and I were charged with taking the
“blueprints” of the identity and use them to build
the framework of the brand, from business cards,
websites, stationery, and even vehicle graphics.
As the Art Director I ensured that the
designs we created were on brand.
When we had to extend the brand
standards to unexpected areas,
like vehicle graphics, I became
the protector of the brand,
fighting to keep new designs
consistent with the established
look and feel.
The wknd. Store folder interior and wknd. stationery
client: The wknd. Franchise
designers: David Crawford and John Christopher
welcome to the wknd.
art direction

The wknd. Store folder interior and wknd. stationery
welcome to the wknd.
art direction

The wknd. Store franchise brochure
BioLab’s concept store, The wknd. Store, was up and running. Great.
But it was now time to fulfill the complete vision of this adventurous
project. Create and market the store as a franchise.
Official franchise license in hand, they were ready to meet with
prospective dealers to tell them the advantages of adopting a wknd.
Franchise.
I took rough copy from the franchise manager, push, pulled, and
tweaked it into a definitive message. The cover goes directly into
a question posed to current pool dealers,”What happens to your
business when you retire”. What’s next?
The brochure then builds the case for converting into a wknd. Franchise.
It’s what’s next.
selling the franchise
art direction, design and copy

Testing Brochure client: Georgia Perimeter College
The wknd. Store franchise brochure
selling the franchise
art direction, design and copy

logo design
BioGuard Enrichment Conference Logo
client: BioGuard
getting in the mix
Sometimes as an art director my responsibilities fall in
the category of supporting vs. directing. My team was
challenged to create logos for the BioGuard conference.
Working with two talented designers that had
created some great ideas, I wanted to get into the
mix, challenging the client with concepts on the edge
of their comfort zone and giving them a full plate of
ideas ranging from usual to somewhat unexpected.
The client didn’t select these as the final designs, but
they did appreciate having them in the presentation.
They felt these designs helped them be sure about
the less adventurous design they did select.

The wknd. Store set a goal to sell more spa’s. Using
information from their spa vendor, they targeted
customers that has recently made serious inquiries
about purchasing spa’s.
The store manager organized and cheese and wine
event, and needed a nice RSVP package to mail to
attendees.
My design team and I brainstormed ideas ad
settled on a set of four cards, each with information
about the event, all housed n a sleeve. Using a
translucent vellum and metallic ink gave the invite
an upscale feel.
We kept the date and time to one card, so they
would only have to reprint that one item for other
event dates.
rsvp asap
The wknd. Store special event invite
client: The wknd. Store
art direction

The wknd. Store special event invite
client: The wknd. Store
rsvp asap
art direction

Agent WebSpring logo, stationery, business cards, print ads, and web banner
client: Frank Robinson design + logo + identity
the complete package
GrowYour
Business
Go to agentwebspring.com for more information
explore. grow.learn.
Agent Webspring is a premiere web design and
development firm. We transform your corporate vision into
online imagery – creatively introducing you to the world.
1-800-872-0026
5 Custom Website Pages
10 Free E-mail Accounts
500 MB of Hosting Space
1 Free Domain Name
5-10 Day Turn Around
$149$149$149$149
STARTINGAT
STARTINGAT
STARTINGATSTARTINGAT
$19.95 PER MONTH$19.95 PER MONTH$19.95 PER MONTH$19.95 PER MONTH
Custom
Websites
to

Enginewitty access card concepts
client: Frank Robinson
After designing the logos for his Enginewitty and Thinkbook
brands entrepreneur, Frank Robinson, wanted to create access
cards using the same two logos.
The concept was to sell card giving user access to his internet
service for increments of the one, two, and three month periods.
The challenge was to give the cards some personality in
accordance with the brands. And the goal was to created a look
and feel catering to young professionals.
creating personality
design

Thinkbook access card concepts
client: Frank Robinson
For Thinkbook I took a literal approach.
I match the logo with dynamic black and
white images of books. The effect was
dynamic yet serious.
creating personality
design

Often as an art director, my goal is to allow designers to ‘do
their thing”, other times I’m a spring board for their ideas,
and for this magazine ad, I was more tag-team partner.
The designer created a great headline for the ad,
and made several layout. I took his layouts and made
them more straightforward, given that the customer
would be is “mom and pop” pool dealers.
I also added an illustration to give the
headline more relevance.
At this point the designer took the ad back from
me and made the illustration even better.
In the end, I think our tag-team laid a pretty
good beat down on the final message.
The wknd. Store magazine ad
designer: John Christopher
tag team

AquaChem Brand Standards
client: BioLab Inc.
designers: John Christopher and David Crawford
art direction + branding
making the brand
After years of inconsistent packaging and
graphics that didn’t deliver on their “Simply
Smarter Poolcare” tag line, Aqua Chem
completely updated and redesigned their
labelling.
Pulling from the new label graphics, my team
updated the new look past the label redesign,
creating brand standards establishing the
guidelines for collateral, website, brochures, store
pop, and any other needed collateral.
We created several additions to the graphics including
additional logos and graphics to illustrate the Aqua
Chem four step system.
I coordinated, planned, and guided the implementation
of the graphics, presentations to the marketing team, and
the final execution of the brand standards.

Aquachem comparison brochure, pool care guide, and shelf talkers
designers: John Christopher and David Crawford
art direction + branding
making the brand

The original brochure had not been updated for years, the
product hadn’t changed, and it only required a face lift..
Put in some new pictures, update the font, and done.
BUT.. Reading through the original, I noticed that it was
a pool care guide, but it was mostly confusing.
I went through and grouped similar subjects, giving them clear
headings with color coded headers on each page. I also reordered
instructions so the were presented in a sequential order.
Once finished , the new guide was much clearer
and clearly more comfortable to use.
Clear Comfort pool care guide
client: Dealer Products Division- BioLab Inc.
art direction
clearly redesigned

clearly redesigned
Clear Comfort pool care guide
client: Dealer Products Division- BioLab Inc.
art direction

RiqArt Storyboards direct mail campaign
client: RiqArt Storyboards and Comps
Drumming up business
art direction + design + illustration + copy
RiqArt Storyboards and comps needed to
maintain presence with their clients. They also
needed to address changes to the market,
demanding more for less, as well as cutting
out storyboards from their process altogether.
I created postcards to express three vital
points to art and creative directors: RiqArt is
within your budget, Riqart delivers quality,
and RiqArt can be an asset.
Each postcard had a lush illustration with a
corresonding headline. On the reverse of
each postcard, I created a two paragraph
message detailing the experience and
capabilities of RiqArt.
This postcard campaign resulted in new
contacts with several art directors.

art direction + copy
Synergy by Simplicity brochure
client: BioLab Inc.
a better message
How do you communicate the ease of a 1-2-3, pool care in a box
system? You could inform the consumer about steps 1.1, 1.2, 1.3,
1.4, 2.1,... and so on. At least that’s how our previous brochure
handled it.
When given the chance to revamp the message for this
brochure, I first looked over the copy and general message
already created, and realized that it tried to stuff a lot of extra,
unneeded information into the brochure.
I streamlined the message down to “think inside the box”. Then,
I featured the three basic steps to keep their pool fresh and
clean.
1-2-3. Really, pool care in a box.

art direction + copy
Synergy by Simplicity brochure
client: BioLab Inc.
a better message

DocuPro Archiving Solutions brochure
client: DocuPro art direction + design + copy
How do you talk about death, destruction, and the
need to have access to your records and photos
without putting off potential customers.
Talk about opportunity and preparedness. Highlight
other advantages of your service.
scare tactics

bridging the gap
Simplicity magazine ads
client: Biolab Inc.
Who are you trying speak to. What are the
mental barriers blocking them from adopting
your brand. You have to bridge
The simplicity brand was in the midst of
uncovering these questions when I began
updating their magazine ads.
Our goal was to appeal to dealers, who then
purchase from distributors.
We highlighted the ease of stocking
Simplicity given it was a complete solutions
system. You don’t have to stock anything else.
The campaign never got it’s full legs, because
the line was absorbed into another brand.

Aqua Chem product photography
client: BioLab Inc.
photography: Steve Cole Photography
art direction for product shots
the right angle Tariq is a gifted graphic designer. He not only has a talent for new and interesting
approaches, but is conscious of the message the piece needs to get across. He is also
extremely responsive and has managed all of our last minute projects like a pro.
Jennifer Dufour Assistant Marketing Manager - Aqua Chem.- Biolab Inc.

Photography for Home Depot weekly ad events
client: Home Depot
photography: Johnson Rauhoff
art direction for scene shots
on the scene

Scene shot of Spa Essentials
client: BioLab Inc.
photography: Steve Cole Photography
photo art direction
getting focus
Tariq is a gifted graphic designer.
He not only has a talent for new and
interesting approaches, but is conscious of
the message the piece needs to get across.
He is also extremely responsive
and has managed all of our last
minute projects like a pro.
Kerri Walker
Brand Manager - OMNI, BioLab, Inc.

skillsArt Direction/Graphic Design:
- Corporate, educational, agency, and retail design.
- Presentation of concepts and ideas
- Advanced understanding of typography
- Creating traditional and digital illustration.
- Concepting, art directing, and buying photography
Project Management:
- Creating time schedules and plans of action
- Managing freelancers and vendors
- Supervising budgets and ensuring deliverables
Production:
- Setting up and pre-flighting files.
- Scanning and digitally enhancing images
- Creating mock-ups for proofing
- Color correcting images for print
Computer Skills:
- Expert with Photoshop, Illustrator,Adobe Indesign , and
Quark Express
- Proficient with PowerPoint, Microsoft Word, Excel,Adobe
Acrobat, and Entourage
Web Design:
- Designing structure and look.
- Planning interface and structural content.
- Generating animations and graphics.
- Conceptualizing and designing complex Flash
presentations and demos

experience&educationBioLab October 2007- December 2008
Art Director - Lawrenceville, GA
Suntrust Bank April-October 2007
Graphic Designer
Ambrosi Atlanta December 2006 – January 2007
Art Director - Atlanta, GA
Home Depot, October 2005 – October 2006
Lead Artist - Atlanta, GA
Georgia Perimeter College, August 2004 – August 2005
Graphic Designer II - Atlanta, GA
Designer and Illustrator, 2002 – 2004
Self-employed - Atlanta, GA
Designer and Illustrator, 2000 – 2002
Osaka, Japan
Illustrator and Designer, 1999 - 2000
Self-Employed - Atlanta, GA
Ted B. Studio, 1999–2000
storyboard artist - Atlanta, GA
Johnson Research and Development, 1996- 1998
Toy and Presentation Designer - Smyrna, GA
Bachelors of Science in Industrial Design:
Georgia Institute ofTechnology 1997

tel 404.914.2041 • dayago@yahoo.comreach

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