Most B2B technology organizations strive to be thought leaders. But they lack a clear, scalable process to create resonant and relevant thought leadership content. Our research has helped us discover five straight-forward steps that will help you address your prospects fears and frustrations and wants and aspiration while clearly establishing your technology brand as a domain leader. These steps will help build your brand equity, a strong network presence, and position your organization and brand as an strong and authentic leader in the eyes of your prospects and customers.