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Marketing Ideas for Kids Education Business by Growth Channel

This free marketing ideas set is prepared by Growth Channel for a kids education app. Create your personalized marketing plan on growthchannel.io

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Marketing Ideas for Kids Education Business by Growth Channel

  1. 1. Growth Plan 1.01 Overview: Growth Marketing Ideas Growth Channel presents these growth marketing ideas to give you a quick overview of what your startup can do to help you with product sales for YOUR KIDS EDUCATION TECH SOLUTION on the smallest budget. These tactics will help you establish your digital brand marketing to ensure you are getting high website traffic, at the best conversion rate and CTR, leading to sales for each phase of the customer journey. This report is built for the indicated target group of end consumers based in the United States 22-50 years old, married or in a relationship with toddlers or preschoolers, home owners who are employed or self-employed with Professional or Gradate Degree, interested in reading and children. If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org Trigger marketing ideas There are a number of parenting communities (online & offline) which you can join to kick off the conversation with your target audience. It’s important not to start promoting your business right in the beginning, but to introduce yourself, who you are, what you are working on, what problems you’re solving and how. Make sure you provide value to the existing conversations by sharing educational content and participating in active discussions. Prepared for KIDS EDUCATION BUSINESS Page of1 9
  2. 2. Growth Plan 1.01 20 Mom Groups Worth Joining on Facebook Kind in the House Parent to Parent Forum Parenting Forums Considering that you’re delivering a tech solution / SaaS, you might also want to consider tapping into tech influencer market of other SaaS startups, who might want to promote your solution to their parents and grandparents. Consider these communities: Launch Maker’s Kitchen Get Maker Log Indie Hackers Participate in local parents events by positioning yourself as a Thought Leader, meet with customers, prospective partners and media. Similar to online communities, there are also a number of existing podcasts which always seek prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself as a thought leader in your industry, your project will also be getting credibility and grow much faster. Respectful Parenting: Janet Lansbury Unruffled The Modern Dads Podcast The Motherly Podcast Spawned with Kristen and Liz of Cool Mom Picks The Parenting Roundabout Podcast Focus on the Family | Focus on Parenting Podcast Furthering Fathering Radio Chicago Parent | Parenting Podcast Parenting Bytes Parenting Great Kids with Dr. Meg Meeker Parent School with Polly Ely, MFT Rad Parenting Podcast Content marketing should be one of your priorities to build a credible brand and acquire initial audience. This can be a poll, an assessment, a story, a GIF, a podcast, infographic, or a video series. Prepared for KIDS EDUCATION BUSINESS Page of2 9
  3. 3. Growth Plan 1.01 If you don’t know where to start, check out what other brands in your industry are creating. and where. Not limited to your business website, consider contributing content to other well established business websites and blogs. This way you will get in front of the new audience (parents), broaden your reach and ‘trigger’ new potential customers. It will also have significant impact on your SEO ranking, as the mentions all be coming from high authority domains. Consider the following sites: Prepared for KIDS EDUCATION BUSINESS Page of3 9
  4. 4. Growth Plan 1.01 Based on the competitor analysis backlinks reports, also consider the following websites and blogs for your content contribution: southernmamas.com teachingmama.org amightygirl.com parentingexperttomom.com toddlerapproved.com themeasuredmom.com parents.com teaching2and3yearolds.com busytoddler.com Not all the content has to be publicly available. You can keep a number of quizzes, games, personality tests and infographics under a lead form to capture subscribers for your business and build an email list for future lead nurturing activities. Last but not least, involve your happy customers in your marketing activities. Incentivise them for helping you promote your product. That can be done by offering them discounts, gift cards or vouchers for other tools or products. Studies show that customers brought through referrals have a much higher conversion rate than those who come from outbound marketing. Offering them a tangible product will also increase participation (i.e. a best-seller book, access to a coach course or a Starbucks gift voucher). Awareness marketing ideas Your competition is getting over 60% of their traffic social media traffic from YouTube and video. Consider getting more active on YouTube and Instagram to win over their customers. You can run a hashtag campaign to get more visibility for your top of the funnel traffic. Check another example from Khan Academy Facebook page. Prepared for KIDS EDUCATION BUSINESS Page of4 9
  5. 5. Growth Plan 1.01 To get noticed by early adopters, you need to be active on the new tech platforms. You can also run a launch campaign on platforms such as Product Hunt, Beta List and Beta Page. Make sure you prepare well in advance! Here are some good resources to guide you along the way: How I got 2,000 new subscribers from Product Hunt Checklist for Launching on Product Hunt Consider trending topics to share, join the discussions and create your own content as a basis on. Prepared for KIDS EDUCATION BUSINESS Page of5 9
  6. 6. Growth Plan 1.01 You can also get inspiration from forums and discussion sites such as Quora to learn more about the topics of interest for your end consumers. You can even respond back to the queries with an answer, leading them to your solution! Consideration marketing ideas Considering you are working on a small budget, you may still consider high converting low cost remarketing ads for the following segments: targeting competitor website traffic targeting subscribers who have not paid targeting registration page drop outs Consider offering discounts to attract more attention from the first time buyers. Here is an example from your competition. To get people trust your service and press that PAY button, you have to add more trust elements on your website. You can consider customer testimonials, press coverage, partner logos or embedded social media post featuring your app. This will give website visitors more credibility in your service. Below are a few examples from your competition. Prepared for KIDS EDUCATION BUSINESS Page of6 9
  7. 7. Growth Plan 1.01 You don’t need to produce all the content yourself. You can co-promote your customer success stories on your blog, YouTube & social media. Consider interviewing some of your most active users (who have had significant success), and record a story around their experience. If they give a consent, you can also share their top achievements on your public case study website page, social media pages or a Youtube channel. Conversion marketing ideas Have an exit intent popup on your website. This will increase conversions, decrease bounce rate and limit the feeling of “annoying screen” compared to a standard popup. Capture email addresses in return for a free access (i.e. a game, how-to-guide, or a newsletter subscription). Once you get their email address, it will be easier to convert users to paid customers by following up with them through email. You can also collect subscribers on your own website to avoid heavy prospects drop-off with external site redirect. That way you can further segment your lists and send them reminders, if they do not install your app. Showcase comparison with other solutions. Your prospects might not know or resonate for your unique selling point, as compared to other alternatives. Make it easy for them to comprehend by highlighting it on your website. Here is an example: Incorporate a live chat or a chat bot. Studies show that having a website chat increases the chance of conversion by 80%. Simply making yourself available for questions also increases trust from prospects and gives your new brand more credibility. Delight marketing ideas Now that your audience has converted, it’s important to keep them happy and engaged, so that when the times comes, they renew their subscription and don’t churn. Make sure you’ve got your automated email workflow set up to constantly engage and follow up with your customers via email and share valuable content. Just don’t overdo it! Not many more than an email a week, otherwise users might unsubscribe or mark you as spam! Emails to consider: Prepared for KIDS EDUCATION BUSINESS Page of7 9
  8. 8. Growth Plan 1.01 Welcome! Here’s a quick guide to get you started Your weekly progress Don’t forget to set your next milestone Have you tried our assessment yet? Extra courses to boost your weekly results How to learn through games Share your achievements with the world Invite your friends. We’ll buy you a coffee Don’t forget to add your payment details We will miss you Your card is expiring soon In recent years it became popular to challenge friends on social media. A number of those campaigns went globally viral. Consider this as a part of your marketing. You can create a #30daychallenge or #mylittlegenius campaign to let your existing customers share their experience with the world and also drive more traffic and sales to your app. To make your customers feel even more “special”, consider creating a closed club community on Facebook. Last but not least, bring your community together in a yearly event to talk about your vision, give credibility to the top partners and high engaging users. You can also have an online award ceremony for the users with most and best achievements. Mentioning new product developments is a good add-on to agenda as well. Advocate marketing ideas To incentivise your customers promote your app, consider launching an Ambassador Program. Set terms for perks or points that customers can redeem after reaching certain milestones linked to promoting your service with their network. To keep your users more engaged on the platform, set a leaderboard for top performers and involve gamification experience so they keep on coming back and are more motivated to not just tick a box, but also potentially earn more rewards. Of course, there is a security element, so you have to get users permission if they want to participate in your global leaderboard. Give users opportunity to get rewards by inviting friends. Have a custom referrer (tracking) link ready for each of your users. Having ready buttons to share link on social media, email template or copy it for web is a good start. Once a user reaches a milestone, prompt them to share their achievement with friends on social media. People often look for recognition from their peers on social platforms, so you can make it easy for them. Prepared for KIDS EDUCATION BUSINESS Page of8 9
  9. 9. Growth Plan 1.01 Few growth hacks to consider To help you along this journey, here are some cool tools you can employ: • Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software, marketing automation & other tools with Secret • Mailmeteor sends personalised bulk email with Gmail • Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections • ConverFlow’s free plan for your marketing automation and lead generation solution • Bonjoro for personalised video email marketing • Use PromoteHour to get PR coverage for the lowest rate Get access to the best marketing resources in our Growth Library >> Thank you! Thanks for showing interest in Growth Channel and participating in our MVP! We very much appreciate your feedback. Let us know if you liked this stack of marketing ideas, if it was on par with your team’s plans by completing this short survey. We hope you enjoyed the read! Please help us spread the word about Growth Channel and our vision. You can share below link with your network, so they can also benefit from the free set of marketing ideas: https://growthchannel.io If you want to take the next step and let Growth Channel prepare your full custom marketing plan, let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan will include everything from persona mapping, content templates, distribution channels, email marketing workflow, referral program scope, target keywords, and reporting dashboard. Growth Channel solution is built on AI and machine learning technology, which allows us keep the price at a fraction of the cost. If you’re interested to learn more, simply send an email to hello@growthchannel.org Happy hacking 😃 Prepared for KIDS EDUCATION BUSINESS Page of9 9

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