KQED/KTEH Co-Production Proposal Form
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Northern California is the biggest cluster of Innovation Centers in the world today. “Alpha Innovator” is a series of 12 interviews with the creators of successful Innovation Centers in Northern California. The project is comprised of a TV show and a companion website which serves as a repository of interactive information. Statewide, National, and International Public TV distribution is “possible” and a YouTube channel is planned as well.
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KQED/KTEH Co-Production Proposal Form
- 1. CoProduction/Collaboration Submission Form KQED/KTEH requires that all new proposals submitted for coproduction/collaboration consideration feature content related to the Bay Area, Northern or Central California or the Pacific Rim. KQED/KTEH production and programming priorities: ● Leverage our Northern California location with national reach. ● Serve as a conduit to the Pacific Rim. ● Fits a need on the local or national public television schedule. ● Appeals to a public television audience. ● Impact beyond broadcast. Submit in hard copy only to: New Proposals KQED TV 2601 Mariposa Street San Francisco, CA 94110 4155532342 tv@kqed.org Note: These forms to NOT pertain to local broadcast or national distribution. Please refer to those sections separately. Please fill this packet out completely—no hand written or incomplete forms will be accepted. Check List: ● Complete, typewritten proposal packet (required). ● Resumes of principal staff on project (required). ● Tape(s) of current or previous work (required). ● Tape of oncamera talent (if applicable). ● Signed release letter from each interested party (required).
- 2. KQED/KTEH Proposal Packet Project Description (must be typewritten) Project Title: "Alpha Innovator" Date Submitted: 7/17/13 Proposing Entity: Gregori Niculitcheff Alpha Innovator Party(ies) holding rights to some or all of the material proposed (this does not mean images, etc. that will have to have rights cleared for inclusion in the program): none Name: Gregori Niculitcheff Address: 214 Redwood Dr. City: La Honda State: CA Zip Code: 940200373 Phone: 6503500042 Fax: none Email: gregori@niculitcheff.com, gregcal201@gmail.com Total Estimated Project Budget: approximately $62,854 Committed Funds: 5,000 Funds to be raised: 57,854 60% Alpha Innovator 40% KQED A. SHORT PROJECT DESCRIPTION:. Northern California is the biggest cluster of Innovation Centers in the world today. “Alpha Innovator” is a series of 12 interviews with the creators of successful Innovation Centers in Northern California. The project is comprised of a TV show and a companion website which serves as a repository of interactive information. Statewide, National, and International Public TV distribution is “possible” and a YouTube channel is planned as well. B. PROJECT DESCRIPTION: Northern California is the biggest cluster of Innovation Centers in the world today. “Alpha Innovator” is a series of 12 interviews with the creators of successful Innovation Centers in Northern California. The project is comprised of a TV show and a companion website which serves as a repository of interactive information. Statewide, National, and International Public TV distribution is “possible” and a YouTube channel is planned as well. The TV SHOW The initial show will be the recordings of an “Advisory Board Panel” where the Advisory Board will suggest what Innovation Centers, between many in Northern California, these Centers are chosen by the Board according to their value and will be covered in our first year of the show.
- 3. The 12 subsequent shows all in the same structure format, a documentary focusing on the creator of a successful Innovation Center that will cover the moment of the idea’s conception to the moment of the grand opening of the Innovation Center. Advisory Board Panel Show The choice of these 12 Alpha Innovator (the first year of shows), will be selected by the Board, and will be shot as a stand alone show, with the 15 innovation specialists, this show will be called “The Advisory Board Panel”. The Advisory Board will suggest the strategic orientations of the TV Shows, and will suggest topics and guests. The Advisory Board is comprised of 15 members in which five are nationals of countries other than the United States and five are women. The Bylaws of the Advisory Board require each member to inform the Chairman and the Advisory Board about any potential conflict of interests. The Innovation Centers in our preliminary list to be covered by the show are: Category Location of innovation center Tools coop Berkeley bio Farm Sunnyvale Innovation Amusement park Burlingame Satellite to a school Stanford City Fresno Tools container Palo Alto Innovation tourism Menlo Park Satellite to a corporation Mountain View Virtual library of innovation San Francisco Crowdfunding for innovation San Francisco Satellite to a retailer Belmont Structure of the Alpha Innovator shows Each of the 12 shows will cover the journey of the Alpha Innovators. They will have basically the same structure, a running time of 56:45 with the following format. The show will start with an opening vinheta. After the opening vinheta we will have an introduction of this show’s guest from a segment of the Advisory Board Panel where this guest was indicated as relevant in the Northern California Innovation environment. After, we will meet the guest in the environment where he initially had the idea to create an
- 4. Innovation Center. We will start the conversation by asking why they felt compelled to create an Innovation Center. After we will ask how they came up with the main steps of the process and will then we will go step by step on their journey illustrated by images, graphics, business model charts, and other important and relevant information and documents connected with each step of the creation process. A step by step process that encompassess budget estimates, testimonies of others involved in the creation of the center, and testimonies of experts in the related field. The show will finish with an image of the “Grand Opening” of the innovation center Each episode will be in the same structure, only the guests will be different. Interviews start on September 16, 2013 at 8 pm and sequentially every month on the 3rd Monday for 12 months. External units will be used as well. The companion interactive website The website www.alphainnovator.org will be the interactive repository of content explored in the TV show. Download of business plans, graphics, charts, forms, documents and access to external links will be part of the website. The basic structure of the web site will be: Welcome Who, what and How Advisory Board Volunteers Business Plans templates for innovation centers Tools coop Amusement park Satellite to a school City Tools container Innovation tourism Satellite to a corporation Virtual library Crowdfunding Satellite to a retailer Metric to Ai Cable TV Show Public TV episodes Insights Distribution Distribution Statewide, National, and/or International Public TVs After the show’s completion, our first goal is Statewide distribution on Public TV, and uploaded onto the Public TV website. Our secondary goal is have the show distributed in all public stations in the US, and finally our third goal is and have the show distributed Internationally. Internet We are planing have a YouTube channel with all TV Shows listed by date and "Insights" listed by titles, with interactive open video responses and comments from the viewers.
- 5. C. PROGRAM TREATMENT: What is the problem we are trying to solve? The world is rapidly changing, old recipes and tricks do not work today, the culture and society demand new and lasting long solutions for current issues, new products, new business models, a new social order is required. “Innovation is the application of new solutions that meet new requirements, inarticulate needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. “ wikipedia Innovation seems to be the only solution for this post modern demand. Alpha Innovator is the creator of an Innovation Center. Northern California is now the big cluster of Innovation Centers in the world. If something will emerge to change the world, it will emerge from Northern California, it will emerge from the creation of an Alpha Innovator. How will be the piece be used? As inspiration for creation of more Innovation Centers statewide, Nationally, and Globally. Adding more innovation clusters and driving more entrepreneurship to innovation as a new and permanent solution for old issues. The piece will be used to educate and activate creativity in the broad sense as well as entertainment to fulfill the mission of Public TV as a media. Objectives To compel the audience to participate in the innovation process. To inspire action and show the ease of starting an Innovation Center in Northern California in the last few years. Show through examples that each Alpha Innovator (creator of an Innovation Center) is the average person with an average life, but in some moment, they felt compelled to create an environment where innovation will flourish. What will be done to bring about this change in thinking or behavior in the audience? We intend to show by example, how common sense and determination in opposition to high and sophisticated strategies drive to creation of environments thus causing innovation to flourish. Our creative approach will be to create a TV Show in a binary orbit of a companion website working as an interactive repository of ideas and information. An Advisory Board formed by experts guiding the show in the direction of the most significant and interesting examples of creation of Innovation Centers. Short documentaries, 30 minutes each, once a month showing real success stories and real people with big realizations in the field of the creation of innovation centers. D. WHAT KIND OF RELATIONSHIP DO YOU WANT WITH KQED/KTEH? KQED/KTEH to produce
- 6. KQED will act as a Producer, sharing ownership, copyright, etc., KQED will capture 30% or 40% of funding in common fundraising efforts and KQED will be responsible to provide Tech people as: Studio Director, Admin, Line Producer, Production Services, atc. E. Please describe how you see KQED working with you on this project. How we see KQED working with us in the project: We believe the Show “Alpha Innovator” fits in the KQED'S production and programming priorities because: Fits in KQED’s mission: The Show is a source of information, education, and/or entertainment, and will reflect the values KQED places on human dignity, lifelong learning, the power of ideas, and the importance of the communities that we serve. For our Northern California audiences. The show does encourage people to think and explore new ideas of creation of innovation Centers. The show promotes lifelong learning experiences, encourages civic participation, and opens a door for community service when the innovation center is nonprofit. Fits in KQED’s audience strategy: The show is the first one in the world to cover the conception of Innovation Centers. Those excited with innovation are prospective viewers, but because of it’s entertainment value, the show can be viewed as a simple documentary. The show is based only in Northern California: The subject matter is especially relevant to Northern California, (and the West, and the Pacific Rim) because this is the big cluster of Innovation Centers in the world. Here we have Innovation Centers, Venture Capital, skilled employees and corporation consumers of innovation. The history of innovation has been written in Northern California. Our potential partners are anyone in the ecosystem of innovation (plenty in Northern California), at this moment, before we start the show we already have engaged in the project corporations like Tango, Innovation Centers like Techshop, and Academia like Stanford and Singularity University Our business plan is in Attachment D Business Plan. At this moment we have not started the underwriting and fundraising campaigns. At this moment we do not have any defined planning of program sales. At this moment we do not have any other potential revenues secured or projected than underwriting by a key members of Innovation Center Ecosystem. Expense Budget. See Attachment K There is no cost associated with Meetups and other social events.
- 7. F. WHY WOULD PEOPLE WANT TO WATCH IT? Innovation is the word of the moment, every time someone sees something about innovation, they feel compelled to stop and listen. I think that Northern California has the big cluster of innovation in the world and everyone in the ecosystem of innovation is connected in some way with news about innovation, documentaries about innovation and shows about innovation. KQED traditionally broadcasts noncommercial shows and documentaries that is the perfect fit for this show. G. WHY WOULD FUNDERS WANT TO FUND IT? We have never formally requested any funding at this moment. The members of the ecosystem of Innovation have vested interest in funding this project due to the intrinsic relationship between marketing of this Innovation Center and the TV show. We have requested volunteer work from friends and associates and have had a positive response. The members of the ecosystem of Innovation have vested interest in funding this project due to the intrinsic relationship between marketing of this Innovation Center and the media. H. HOW DO YOU THINK THIS PROGRAM FITS WITH KQED’S PRODUCTION AND PROGRAMMING PRIORITIES? We think this program fits in KQED’s Production and Programing priorities because: 1 The focus is a phenomenon currently particular to Northern California, 2 Fits with the KQED mission and audience strategy, 3 Is consistent with the KQED brand and makes financial sense, 4 Has distribution potential and impact beyond the TV Show, 5 Is entertaining and enlightening. I. DESCRIBE THE PRODUCER’S PRODUCTION BACKGROUND AND RELEVANT EXPERIENCE. Gregori Niculitcheff’s resume, M No talents engaged at this moment ATTACHMENT N 1 DVD show sample of Gregori’s work J. LIST ALL ADDITIONAL MATERIALS YOU ARE SUBMITTING WITH THIS PACKET. Proposal package Standard Letter of Release ATTACHMENT N 1 DVD K. ATTACH BUDGET. BUDGET This is only an estimate, depending on production conditions, amount may vary.
- 8. Description of expenses Partial Amount Amount TV Show Advisory Board Panel plus 6 time TV studio recording (2 guests per recording) (Services and Equipment) $38,542.00 12 times using external unit (Services and Equipment) $19,338.00 Total of TV Show $57,880.00 Companion website Build, Host and Maintaining the companion web site for 1 year $4,974 Total of the project “Alpha Innovator” $62,854 Tv Show Studio 7 times using studio (Services and Equipments) $38,542.00 Advisory Board Panel plus 6 time TV studio recording (2 guests per recording) Description of the service QTY Unit Cost Amount Set Design 2 hours $65 $130 Preproduction, crew recruit 6 hours $50 $300 Studio and Control room with tech 8 hours $195 $1560 Client communication 4 hours $65 $260 Setup tech 2 hours $65 $130 Setup crew 2 hours $40 $80 Director / Switcher 8 hours $50 $400 Audio 8 hours $45 $360 Graphics 8 hours $50 $400 Teleprompter 8 hours $40 $320 Camera 1 8 hours $40 $320 Camera 2 8 hours $40 $320 Camera 3 8 hours $40 $320
- 9. Floor Director 8 hours $40 $320 Craft Services 1 each $100 $100 Professional Services 1 hour $50 $50 Administration 1 hour $45 $45 Total of services $5,415 Equipments Description of the service QTY Unit Cost Amount DVCAM master 120’ 1 each $36 $36 Window dub 1 each $45 $45 VHS for Window dub 1 each $10 $10 Total of Equipment $91 Tv Show Studio 12 times using external unit (Services and Equipments) $19,338.00 Description of the service QTY Unit Cost Amount Site survey 2 hours $65 $130 Digital camera pkg with operator 1 day $700 $700 Digitizing 2 hours $45 $90 Editing 2 hours $90 $180 Create DVD .5 hours $90 $45 DVD compile and burn 2 hours $45 $90 Guest communication 4 hours $65 $260 Professional services 1 hour $50 $50 Administration 1 hour $45 $45 Total of Services $1590 Equipment Description of the service QTY Unit Cost Amount
- 10. 2 each $9 $18 1 each $3.5 $3.5 Total of Equipments $21.5 Website Build, Host and Maintaining the companion web site for 1 year Description of the expense QTY Unit Cost Amount Domain name 2 each $12 $24 Host 1 year $120 $120 Web design 30 hours $30 $900 Database 10 hours $50 $500 Graphics and charts 24 each $45 $1080 Input content 90 hours $20 $1800 Administration 10 hours $45 $450 Professional services 2 hours $50 $100 $4974 FUNDS RAISED, No funds have been raised at this moment, only personal funds are currently committed. TO BE RAISED, AND FUNDING SOURCES. Between 50 and 75% of the funds can be raised by underwriting of Innovation Centers. We already have contacted Innovation Centers and Corporations. Because these project fit in their Marketing goals of their institutions, we are very optimistic on have underwriting when we produce the show and have a tax exemption 51C for the project. A marketing campaign through a crowdfund website will be run by Volunteers for contingencies expenses. L. WHAT IS THE POTENTIAL FOR IMPACT BEYOND BROADCAST SUCH AS OUTREACH OR ANCILLARY PRODUCTS? OUTREACH ANCILLARY PRODUCTS The website is the main ancillary product of this show. The approved Business Plan of a successful Innovation Center in Northern California is available
- 11. on our website and can be seen as an secondary ancillary product. The “insights” and “behind the scenes” on our web site can be seen as a tertiary ancillary products. Meetup groups generated from the show can be seen as quaternary ancillary products. We have described here the educational materials at college or entrepreneurial level that can be downloaded free from the web site: Business plans of proved successful Innovation Centers, Charts and graphics with relevant information about the process of the creation of an innovation center, sample documents and guidance to innovation center as a business model to entrepreneur. Web site extension possibilities as you can see in this website structure. Welcome Who, what and How Advisory Board Volunteers Business Plans templates for innovation centers Tools coop Amusement park Satellite to a school City Tools container Innovation tourism Satellite to a corporation Virtual library Crowdfunding Satellite to a retailer Metric to Ai Cable TV Show Public TV episodes Insights Digital television applications. Broadcast and distribution. Community outreach. Meetups and discussion groups about creation of innovation centers. Video sales. A CD Set as a Series about Innovation. Secondary distribution potential,
- 14. Standard Letter of Release KQED Inc. 2601 Mariposa Street San Francisco, CA 941101400 Dear KQED Inc.: Together with this letter, I am submitting to KQED/KTEH on a nonconfidential basis certain program material (“the Program Material”); the title, form, theme and characters of which are completely and accurately described on the attached form. I make this submission with the following understanding: I warrant that I am the creator of the Program Material and that, to the best of my knowledge, such Program Materials is original to me and I possess the sole right to it. I am disclosing the Program Material upon my own volition. I acknowledge that unless and until KQED/KTEH and I have executed a written agreement providing the use of the Program Material, I will receive no compensation and KQED/KTEH will have no obligation to me in any respect whatsoever with regard to the Program Material. I agree that any communication, whether oral or written, I may have with KQED/KTEH with respect to the Program Material will not constitute any agreement, express or implied, as to the purchase or use of any of the Program Material. I acknowledge that KQED/KTEH will have the absolute right to reject the Program Material. I acknowledge that KQED/KTEH’s employees or other persons may have submitted or may hereafter submit to KQED/KTEH material (I) based o idea, theme, situation, dialogue or other element contained in the Program Material, or (ii) situated in the same geographical area or historical period as the Program Material. I understand that KQED/KTEH will, without obligation of any kind to me, be free to produce or distribute a production which has the same or similar topics as the Program Material so long as KQED/KTEH’s production does not utilize any element of the Program Material subject to copyright protection by me. I hereby release KQED from liability for loss of failure to preserve or return the Program Material to me, and from any obligation to treat the Program Material as confidential communication. I acknowledge that but for my agreement to the above terms and conditions, KQED/KTEH would not consider the Program Material that I am submitting. Sincerely, By: (signature)_______________________________________________________________ Name: Gregori Niculitcheff Proposal Title: Alpha Innovator Address: 214 redwood Dr. La Honda CA 94020 Date: 08/01/2013 Signature:______________________________________