Website Advertising - Gravity Switch
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This Presentation Will Help You Define good keywords Improve SE friendliness of your website Intelligently use PPC advertising Mix both long term and short term goals
![Website Advertising ,[object Object],gravity switch Nice people. Award-winning process. Websites done right.](https://image.slidesharecdn.com/gravityswitch-web-advertising-100503190544-phpapp02/85/Website-Advertising-Gravity-Switch-1-320.jpg)
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Website Advertising - Gravity Switch
- 13. Keyword Research Keyword Research
- 19. Organic Search Engine Optimization
- 26. <title> <h1> <h2> <h3> <h4> <h4> <h4>
- 31. Pay-Per Click Advertising
- 39. Keyword: Long Term Care Ad: Landing Page:
- 51. Ask me Questions Ask Me Questions
Editor's Notes
- Hands on here - Have them complete top 5 keywords on handout demonstrate the Google Keyword Tool - take volunteers to enter keywords and have the tool scan someone’s website
- Demo page rank tool here
- Demo page rank tool here
- Review WebCEO and talk to it’s stuff Demo Firefox Rank Checker here Mention if this is too much we can help!
- Show rich herman’s landing page here
- Point out the lack of navigation here
- Hands on - login to rich herman account and click around to get a sense of setup, illustrate points