2. Value Proposition: Multilingual dynamic management & E-commerce solution for stock footage and digital assets. Host, manage, exchange, sell, buy, market and advertise stock footage and many other digital assets to other local, regional and international industry counterpart. Digital asset market is booming while the Arab world share almost does not exist. 1 Confidential
9. 3. Cost Structure: - Registrations and legal services - Fixed administrative expenses - Fixed technical staff (archive boy, support….) - Office rent, equipment and wide broadband Internet connection. - Hosting, domain registration and application development. - Purchasing a server for hosting of video and images. - Marketing costs (Web publishing, Travel costs to festivals, conferences..) - Training of staff. 3 Confidential
10. 4. Revenue Streams: Revenue will be generated in three ways: 1-We will charge each user a yearly fee according to the hosting plan He will choose which ranges from US$150-US$1500 in addition 2.5% on each sale. 2-We will charge clients for other related services like capturing and uploading of digital assets, tagging, translation, DVD authoring, Publicity and distribution. 3-We will charge for advertisement spaces we are offering on the website for a wide range of Audio Visual equipment industry, educational and social institutions, and 3rd party video components industry (Filters, plug ins, effects). 4 Confidential
11. 5. Target Customer: Iarsheef solution will be sold online to: Researchers Filmmakers Photojournalists News agencies Advertisement agencies Video production houses TV stations Educational institutions Digital asset 3rd party industries And many others 5 Confidential