This primer gives authors and writers tips on which social media tools that can use to promote their books and creative work. Presented by author Nichole McGill at the 2010 AGM of the Writers' Union of Canada.

1. Social Media 101for Authors Presented at: Writers’ Union of Canada Annual Conference & AGM June 2010 By: Nichole McGill www.nicholemcgill.com @nicholemcgill

2. - aka -How to Set Up Your SM Presence in just 15 mins! [Maintaining it is a different story…]

3. Why SM? Why not? Exposure Control (digital brand) Marketing $$$ Networking/creativity

4. First, what is your publisher doing for you ?

5. What will your publisher do for you in terms of: Social media presence? e-book strategy? audio strategy? multi-media strategy?

7. Google tools for authorshttp://nicholemcgill.blogspot.com/2009/10/google-tools-for-authors_02.html 2. http://www.search.twitter.com Identify like-minded, superfans, reviewers, publishers

8. Step #2 – Survey: Blogs http://emilybenet.blogspot.com/

9. Step #2 – Survey: Microblogs http://twitter.com/neilhimself

10. Step #3: Make some decisions Pick your digital base Your website Yourblog 2. Secure your domain name www.yourname.com www.yourname.ca www.yourbook.com, etc.

11. Step #5: Microblogging Why? Part of the conversation Easy to make “friends”/network Pick a twitter handle (@yourname) Follow those of your niche audience Credit others (RT@niche = retweeting) Use hashtags (i.e. #Griffin2010 #YAlit) Use URL shorteners (bit.ly, etc.)

13. Groups (Writers Union member)

14. Questions to a group

16. Step #8: Have it feed into digital base Your website, or Yourblog

17. You own your digital brand.The only way to gain some “control” of the online conversation is to be part of the conversation.

18. Questions? Nichole McGill www.nicholemcgill.com @nicholemcgill http://www.goodreads.com/nichole_mcgill This slideshow is published according to a Creative Commons license of “Attribution Non-Commercial No Derivatives”. You are welcome to share if you follow these requirements. (2010)