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VIRTUAL SPORT COMMUNITIES:INTERNET DATING AND PARTICIPATION IN SPORT                 Wilko de Graaf & Jan Janssens    Hoge...
Topics•   Introduction•   Virtual sportdating communities•   Facts and figures sportdating•   Conclusions and consideratio...
School of Sports and Nutrition                          Department of Sports, Management and Business                     ...
Topics•   Introduction•   Virtual sportdating communities•   Facts and figures sportdating•   Conclusions and consideratio...
Virtual sportdating communitiesDefinition:A virtual community that enables members to find local sports partners, sportste...
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Virtual communities                      Model 1: A typology of virtual communities                                       ...
Virtual sportdating communities: Netherlands Community                           Members (as of March 3rd, 2010) http://ww...
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Virtual sportdating communities: CharacteristicsCharacteristic            Sportpartner         Beweegmaatje        Jouwbew...
Topics•   Introduction•   Virtual sportdating communities•   Facts and figures sportdating•   Conclusions and consideratio...
Sportdating communities: Sports Profile Characteristics Sports           Sportpartner     Beweegmaatje   Jouwbeweegmaatje ...
Sports participation - genderGender            Dutch                    Members                Members                    ...
Sports participation - ageGender             Dutch                    Members                Members                     M...
Motivation for performing sports activitiesPrime motive                                 Dutch sporting                    ...
Topics•   Introduction•   Virtual sportdating communities•   Facts and figures sportdating•   Conclusions and consideratio...
At first sight…•   Fragmentation in supply•   Small niche in market of sports•   Limited succes intermediation•   Limited ...
But…•   Growing use and possibilities of internet•   Regular internet dating rather successfull•   Sportsmarket is growing...
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Topics•   Introduction•   Virtual sportdating communities•   Facts and figures sportdating•   Conclusions and consideratio...
Future Research•   Desk research•   Survey•   Interviews•   Participatory research•   International comparisons           ...
Topics•   Introduction•   Virtual sportdating communities•   Facts and figures sportdating•   Conclusions and consideratio...
Any Questions?                 30
Twitter:@Wilko_de_Graaf@JWJanssens                  31
Virtual sport communities: Internet dating and participation in sport
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Virtual sport communities: Internet dating and participation in sport

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Virtual sport communities: Internet dating and participation in sport

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  2. 2. VIRTUAL SPORT COMMUNITIES:INTERNET DATING AND PARTICIPATION IN SPORT Wilko de Graaf & Jan Janssens Hogeschool van Amsterdam, University of Applied Sciences School of Sports and Nutrition Department of Sports, Management and Business March 2010 2
  3. 3. Topics• Introduction• Virtual sportdating communities• Facts and figures sportdating• Conclusions and considerations• Future research• Discussion 3
  4. 4. School of Sports and Nutrition Department of Sports, Management and Business Amsterdam 4
  5. 5. Topics• Introduction• Virtual sportdating communities• Facts and figures sportdating• Conclusions and considerations• Future research• Discussion 5
  6. 6. Virtual sportdating communitiesDefinition:A virtual community that enables members to find local sports partners, sportsteams, sports facilities and/or sports events in any kind of sports. 6
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  10. 10. Virtual communities Model 1: A typology of virtual communities Porter, 2004, p4 11
  11. 11. Virtual sportdating communities: Netherlands Community Members (as of March 3rd, 2010) http://www.sportpartner.nl 10.150 http://www.beweegmaatje.nl 9.500 http://www.jouwbeweegmaatje.nl 4.050 http://www.activetogether.nl 1.800 http://www.sportmatching.nl 850 http://www.sportmaatjes.nl 80 http://www.sportdating.nl no data available 12
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  16. 16. Virtual sportdating communities: CharacteristicsCharacteristic Sportpartner Beweegmaatje Jouwbeweegmaatje ActiveTogetherMembers (per March 3rd) 10.150 9.500 4.050 1.800Active members 43% (per 14.4.10) No data No data No dataType of virtual Organization Organization Members initiatied Members initiatedcommunity (Porter) sponsored sponsored Commercial Non profit Social - volunteers Social - volunteersFee No entrance fee No fees No fees No fees Monthly intermediation feeCommunication • Direct messages • Direct messages • Direct messages • Direct messagesbetween members thru • Chat • ForumIntermediation focus at • Sports partners • Sports partners • Sports partners • Sports partners • Sports teams • Sports teams • Sports events 17
  17. 17. Topics• Introduction• Virtual sportdating communities• Facts and figures sportdating• Conclusions and considerations• Future research• Discussion 18
  18. 18. Sportdating communities: Sports Profile Characteristics Sports Sportpartner Beweegmaatje Jouwbeweegmaatje ActiveTogetherBike riding 16% 11% 22% 14%Dance 13% 3% 0% 9%Fitness 10% 14% 18% 0%Golf 2% 1% 0% 1%Running 11% 10% 11% 27%Skeeler/Skating 4% 1% 2% 2%Squash 5% 2% 3% 7%Swimming 8% 5% 0% 0%Tennis 7% 3% 3% 7%Walking 21% 31% 18% 13%Other 4% 19% 21% 20%Total 100% 100% 100% 100% 19 (10.150) (9.500) (4.050) (1.800)
  19. 19. Sports participation - genderGender Dutch Members Members Members Members sporting sports clubs Fitness Centers Beweegmaatje.nl Sportpartner.nl population 1) 2) 3)Male 51% 68% 46% 24% 38%Female 49% 32% 54% 76% 62%Total 100% 100% 100% 100% 100%N= 10.000.000 4.800.000 3.750.000 4) 9.500 10.1501) Rapportage Sport 2008, Sociaal en Cultureel Planbureau / W.J.H. Mulier Instituut, Den Haag, december 2008, p77 (RSO norm > 12x per year)2) Members NOC/NSF over 2008, NOC/NSF, p33) “Ontspannen door inspannen; een landelijk consumentenonderzoek naar het huidige en toekomstige gebruik van fitness- en wellnesscentra inNederland”, Nederlands Research Instituut voor Recreatie en Toerisme, 20074) Rapportage Sport 2008, Sociaal en Cultureel Planbureau / W.J.H. Mulier Instituut, Den Haag, december 2008 (22% of Dutch population excersised > 1time a year) 20
  20. 20. Sports participation - ageGender Dutch Members Members Members Members sporting sports clubs Fitness Centers Beweegmaatje.nl Sportpartner.nl population 1) 2) 3)0-17 22% 19% 0% 0%18-24 8% 7% 8% 4) 15% 4) 74%25-34 15% 11% 19% 22%35-44 18% 17% 22% 22%45-64 27% 33% 45% 37% 26% 5)65+ 11% 12% 6% 5%Total 100% 100% 100% 100% 100%N= 10.000.000 4.800.000 3.750.000 9.500 10.1501) Rapportage Sport 2008, Sociaal en Cultureel Planbureau / W.J.H. Mulier Instituut, Den Haag, december 2008, p77 (RSO norm > 12x per year)2) Members NOC/NSF over 2008, NOC/NSF, p33) Fitness Branche in beeld 2008, resultaat van de Fitness Monitor 2008, W.J.H. Mulier Instituut, Nieuwegein en Den Bosch, 20084) Category is 15-24 years5) Category is 56 years + 21
  21. 21. Motivation for performing sports activitiesPrime motive Dutch sporting Members population 1) Beweegmaatje.nlAn active lifestyle is 30% 39%healthyLosing weight 4% 54% 9% 70%Getting in a better shape 20% 22%Social reasons 32% 25%Other reasons 2) 14% 5%Totaal 100% 100%N= 30.100 9.5001) Sportersmonitor 2008, W.J.H. Mulier Instituut, Den Haag, 2008 (RSO norm > 12x per year)2) Other reasons such as “I can’t live without sports”, “sports is inexpensive”, “limited travel needed”, “adequate accomodations”, “provides status” 22
  22. 22. Topics• Introduction• Virtual sportdating communities• Facts and figures sportdating• Conclusions and considerations• Future research• Discussion 23
  23. 23. At first sight…• Fragmentation in supply• Small niche in market of sports• Limited succes intermediation• Limited impact on participation in sports 24
  24. 24. But…• Growing use and possibilities of internet• Regular internet dating rather successfull• Sportsmarket is growing and in motion• Need for sportbuddies• Elimination and cooperation communities 25
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  26. 26. Topics• Introduction• Virtual sportdating communities• Facts and figures sportdating• Conclusions and considerations• Future research• Discussion 27
  27. 27. Future Research• Desk research• Survey• Interviews• Participatory research• International comparisons 28
  28. 28. Topics• Introduction• Virtual sportdating communities• Facts and figures sportdating• Conclusions and considerations• Future research• Discussion 29
  29. 29. Any Questions? 30
  30. 30. Twitter:@Wilko_de_Graaf@JWJanssens 31

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