Local Program
Fundraising Toolkit
Connecting Fans and Funds
Presented by: Liza Reed, Special Events Manager

Vermont
1
Outline
•
•
•
•
•
•
•

Goals of the Toolkit
Revenue sharing opportunities
Engaging the media
Leveraging SOVT resources
Com...
Toolkit Goals

Vermont
3
Toolkit Goals
SOVT is creating the local program Fundraising Toolkit to accomplish the
following goals:

 To provide oppo...
SOVT Development Priorities
• Create a Board culture that reinforces its central role
in development.

• Create individual...
Revenue Sharing
Opportunities

Vermont
6
Revenue Sharing: Penguin Plunge
Special Olympics Vermont presents three Penguin
Plunge events annually. 2014 events:
North...
Revenue Sharing: Penguin Plunge
2013 Penguin Plunge review
• 1,488 brave Plungers jumped into Vermont’s icy lakes to raise...
9
Revenue Sharing:
Law Enforcement Torch Run
The Law Enforcement Torch Run is a global campaign by law
enforcement and publi...
Revenue Sharing: LETR Tip-A-Cop
Law enforcement and
Special Olympics
athletes partner with a
local restaurant and
collect ...
Revenue Sharing:
LETR To Serve and Protect Day
Irving and CircleK have teamed
up with Special Olympics state
programs thro...
Revenue Sharing: LETR To Serve
and Protect Day

Athletes with the Upper Valley Hawks
delegation work with the members of t...
Engaging the Media

Vermont
14
Engaging the Media
Why engage the media?
• Recruit volunteers
• Raise awareness of your
program and its impact on the
comm...
Leveraging SOVT
Resources
“Special Olympics spreads compassion and acceptance in a way that
can unite the world. Our goal ...
Leveraging SOVT Resources
Yes there are rules:
7.04(i) of the SOI General Operating Rules: “All authorizations granted
to ...
18 / Special Olympics Vermont
Recognizing Donors
and Volunteers

Vermont
19
Recognizing Donors & Volunteers
Special Olympics is a global movement that relies on
the commitment and generosity of mill...
Recognizing Donors & Volunteers
In Vermont…
•
•
•
•

244 volunteer coaches
66 volunteer program Coordinators
500+ annual e...
Recognizing Donors & Volunteers
Why thank your donors
and volunteers?
• To encourage continued
participation
• To show tha...
You should be
using this
form!

23Special Olympics Vermont
Special Olympics
Vermont
Branding Information

Vermont
24
Branding – Local Programs
• Logos sent to LP’s in March 2013
• We are all SOVT first, then divided into
Local Programs
• S...
Fundraising Toolkit
Elements
•
•
•
•
•
•

SOI Fundraising event application for approval
2014 Penguin Plunge FAQ
Press rel...
27
Thank you!
If you have any questions please feel free to
contact Liza Reed
lreed@vtso.org
802-863-5222 x105
Access the Fun...
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Fundrising tookit presentation sovt conference 2014

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  • SOVT is in the process of developing a new Fundraising Toolkit to help Local Programs build the income side of your budgets. SOVT aims to provide the necessary tools to support our current athletes and to build local programs. We are going to talk about the existing revenue sharing opportunities, hear from some coaches and program coordinators who are having success with fundraising events, and brainstorm some additional processes that will simplify some of the program coordinator’s responsibilities.The Toolkit is a new and living document. We are researching new processes as we make the transition to accrediting Local Programs under the SOVT name. We look forward to hearing your feedback.
  • Outline of the sessionEncourage people to register to access the portal. There are other cool and important documents and announcements there too!
  • LIZAReference budget and acceptable expenditures from Wendy’s session.SOI operating rules ensure that no SO athletes is ever charged to participate and that LP’s events must be approved by SOVT.Goals are in line with SOVT/SONA/SOI strategic plans
  • Tweak our revenue pie to reduce vulnerability. Establish anchor events.
  • Matters Within an Accredited Program's DecisionPrograms within its jurisdiction; the methods and projects which will be used by that Accredited Program and/or by its SubPrograms (if any) to raise funds within its jurisdiction; and generally, any other matters concerning the organization, conduct or financing of Special Olympics programs within its geographic jurisdiction.
  • LIZA2014 event details
  • TIM RICH / CVU STUDENTS (?)Tim Rich and a CVU students will talk about their experience building a Plunge team and CVU and how they are using the funds raised to support their Unified Sports program. LIZAHow do we help Local and School Programs encourage Plungers to allocate their registration fee?Create a teamSee if local schools are participating and talk to coordinator. I local schools are not currently participating, coordinate with SOVT to help create a teamSee if local businesses are participating and talk to coordinatorWhen talking to local Plungers: $25 registration fee is allocated to the local program. Fundraising dollars supports the operation of SOVT which includes 13 competition annual competitions including Summer and Winter Games
  • Peter Booth challenged CVU students to raise $15,000 by offering to shave his head if they reached their goal. In 2013, CVU students raised $28,000 for SOVT! The top two fundraisers did the honors at a school-wide assembly.
  • LIZAMany of you will be familiar with the Torch Run that carries to torch into the opening ceremonies of Summer Games. But the Torch Run movement is much more than the run. In Vermont, it include two revenue sharing opportunities.
  • BILL CUNNINGHAM – ADDISONLiza: Talk about how we have a new tip-a-cop liaison who is an expert at running these events and is ready to help LP’s begin.
  • JIM WACKER – ADDISON
  • In the Toolkit you will find a press release template. If you’d like help connecting with media outlets in your area please ask the SOVT office. If you are featured in local media, please let SOVT know so we can spread it to our network!
  • What do we have to offer?We are all working toward the same goal of supporting athletes and expanding opportunities.
  • In addition to the revenue sharing opportunities, the SOVT office has resources and guidance to offer. The more we know about the success and challenges your program is facing the better we will become and providing solutions.SOVT is also looking for feedback around acknowledging local program donors. Please share how you acknowledge donors who give directly to your program now. Would you prefer that SOVT take on the responsibility for thanking those people? More info about this process will be added to the toolkit, stay tuned.Quote from SOI Operating Rules: “subject to the accrediting Program's obligation to exercise proper supervision and control over such SubProgram activities”This form ensures that SOVT knows about all of the fundraising activity taking place under the SOVT name. We can help publicize your event. Confirm that the event is acceptable under the guidelines of SOVT accreditation. Insurance!
  • What is our process?!?!? All of this is laid out in the ToolkitQuestions about SOVT/LP donations and thanking process to clarify before presentation:Are all $ gifts to local programs processed through the state office?Does the state office send a thank you letter for donations made directly to a LP (tax letter)?
  • What is the process for acknowledging LP donors?
  • See portal for explanation on logo use for each of the files
  • In the toolkit here is what you’ll find:Reiterate that the purpose of the fundraising event application for approval is twofold:1. So that SOVT can help publicize your event 2. To ensure that events using the SOVT name and logo are compliant with SOVT standards, values
  • Fundrising tookit presentation sovt conference 2014

    1. 1. Local Program Fundraising Toolkit Connecting Fans and Funds Presented by: Liza Reed, Special Events Manager Vermont 1
    2. 2. Outline • • • • • • • Goals of the Toolkit Revenue sharing opportunities Engaging the media Leveraging SOVT resources Complying with SOI: logo use Discussion of donor acknowledgement Toolkit elements available on portal To access the portal, please visit: http://forums.specialolympicsvermont.org Vermont 2
    3. 3. Toolkit Goals Vermont 3
    4. 4. Toolkit Goals SOVT is creating the local program Fundraising Toolkit to accomplish the following goals:  To provide opportunities and resources for local programs to raise money to support athlete growth and development. Fundraising supports equipment, uniforms, training space, transportation, competition fees, etc.  To raise community awareness about Special Olympics Vermont and local athlete involvement.  To create opportunities for athletes to be engaged with the Special Olympics movement beyond practice and competition. 4 / Special Olympics Vermont
    5. 5. SOVT Development Priorities • Create a Board culture that reinforces its central role in development. • Create individual giving strategy that focuses on major gifts. • Implement, manage and further enhance SOVT donor relations and stewardship system (Little Green Light) • Build sustainable fundraising events platform. 5Special Olympics Vermont
    6. 6. Revenue Sharing Opportunities Vermont 6
    7. 7. Revenue Sharing: Penguin Plunge Special Olympics Vermont presents three Penguin Plunge events annually. 2014 events: North Bennington Saturday, February 1, Lake Paran Boat Launch Burlington Saturday, February 8, Waterfront Park Newport Sunday, February 16, The Gateway Center 7 / Special Olympics Vermont
    8. 8. Revenue Sharing: Penguin Plunge 2013 Penguin Plunge review • 1,488 brave Plungers jumped into Vermont’s icy lakes to raise awareness and funds for Special Olympics Vermont athletes. • 854 Plungers (57%) opted to donate their $25 registration fee to a local program or Unified Sports team. SOVT transferred $21,350 to program accounts. 8 / Special Olympics Vermont
    9. 9. 9
    10. 10. Revenue Sharing: Law Enforcement Torch Run The Law Enforcement Torch Run is a global campaign by law enforcement and public safety departments/agencies to raise funds and awareness for Special Olympics athletes. LETR is not a single event but a year-round movement including a variety of fundraising vehicles. 10 / Special Olympics Vermont
    11. 11. Revenue Sharing: LETR Tip-A-Cop Law enforcement and Special Olympics athletes partner with a local restaurant and collect tips as they work alongside the wait staff. Chief Leo Nadeau 11 / Special Olympics Vermont
    12. 12. Revenue Sharing: LETR To Serve and Protect Day Irving and CircleK have teamed up with Special Olympics state programs throughout New England to raise funds. Local law enforcement and SO athletes team up with participating stores to pump gas, wash windows, greet patrons, and request donations. The participating local program will receive 100% of funds raised through the event. In 2013, 9 programs raised a total of $3,300 12 / Special Olympics Vermont
    13. 13. Revenue Sharing: LETR To Serve and Protect Day Athletes with the Upper Valley Hawks delegation work with the members of the Hartford Police Department. 13 / Special Olympics Vermont
    14. 14. Engaging the Media Vermont 14
    15. 15. Engaging the Media Why engage the media? • Recruit volunteers • Raise awareness of your program and its impact on the community • Encourage donations • Highlight the accomplishments of your athletes • Spread the Special Olympics mission • It’s free! How? • Press releases leading up to and following up on events that highlight athlete accomplishments • Local calendar listings • SOVT online calendar • Social media (Facebook, Instagram, Twitter, etc.) • Front Porch Forum • Radio and TV In the toolkit on the portal you will find a press release template. 15 / Special Olympics Program Name
    16. 16. Leveraging SOVT Resources “Special Olympics spreads compassion and acceptance in a way that can unite the world. Our goal is to awaken everyone -- and every community -- to each person’s common humanity. Understanding brings acceptance; acceptances bring peace. This vision of inclusion starts at the local level. It's expanding on a global scale.” Vermont 16
    17. 17. Leveraging SOVT Resources Yes there are rules: 7.04(i) of the SOI General Operating Rules: “All authorizations granted to a sub-program to conduct fundraising activities within its jurisdiction shall be in writing, and shall comply with the other requirements of these General Operating Rules and other Uniform Standards. Every Accredited Program shall be responsible to SOI for the manner in which all fundraising activities are conducted by its Sub-Programs.” SOVT is here to help spread the word about your fundraising event! The more information you share, the better equipped we are to promote your event and help bring more dollars to your Local Program. 17 / Special Olympics Vermont
    18. 18. 18 / Special Olympics Vermont
    19. 19. Recognizing Donors and Volunteers Vermont 19
    20. 20. Recognizing Donors & Volunteers Special Olympics is a global movement that relies on the commitment and generosity of millions of volunteers and donors. 20Special Olympics Vermont
    21. 21. Recognizing Donors & Volunteers In Vermont… • • • • 244 volunteer coaches 66 volunteer program Coordinators 500+ annual event volunteers Thousands of donors Make the Special Olympics experience possible for 935 athletes. 21Special Olympics Vermont
    22. 22. Recognizing Donors & Volunteers Why thank your donors and volunteers? • To encourage continued participation • To show that your program is reputable and the donation will be well used • To report back about how their gift is positively impacting the athletes in your program • It’s required by the IRS 22 / Special Olympics Vermont How to say thank you! • Use the deposit form and send gifts to the SOVT office. Here, the gifts are deposited into your program account. • A than you note is sent from an athlete, coach, or program coordinator that highlights the impact of their gift.
    23. 23. You should be using this form! 23Special Olympics Vermont
    24. 24. Special Olympics Vermont Branding Information Vermont 24
    25. 25. Branding – Local Programs • Logos sent to LP’s in March 2013 • We are all SOVT first, then divided into Local Programs • SOI Brand Compliance by 2014 • 3 file types for each logo • .ai • .jpeg • .pdf 25 / Special Olympics Vermont
    26. 26. Fundraising Toolkit Elements • • • • • • SOI Fundraising event application for approval 2014 Penguin Plunge FAQ Press release template Donation acknowledgement process instructions (TBD) Note card order form (TBD) SOI logo use regulations Vermont 26
    27. 27. 27
    28. 28. Thank you! If you have any questions please feel free to contact Liza Reed lreed@vtso.org 802-863-5222 x105 Access the Fundraising Toolkit on the SOVT Forum: http://forums.specialolympicsvermont.org/entry/signin Vermont 28

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