THE IMPACT OF SPORT  AT A LOCAL LEVEL  The case of Catalonia
Impact of sport at a local level                  Many things need to happen                    that users will not see   ...
What does concern us at a municipal level?                                               Olympic Medal count              ...
Increase of sports habits                                                               Adequacy of                      ...
Local Sports System Evolution                 Municipality /     Public-Private                 Economic      Clubs & Loca...
Local Sports System Evolution                                Local Sports System Evolution     1970           1980        ...
Impact on POPULATION        45% of adult population practices sport periodically        63% of school age population pract...
Impact on ECONOMY    Sport accounts for 2,1% of Catalan GDP (4.372M €) 5,7%   Public sector                               ...
Impact on ECONOMY Catalan GDP by sectors               Commerce                Education                    Sport         ...
Impact on EMPLOYMENT  Sport employs 1,83% of active population in Barcelona           Province (92.000 persons in Cataloni...
Impact on EMPLOYMENT    A large volume of sports professionals have more                than only one job position        ...
Impact on HEALTH  Best Practice – Physical Activity and Health Plan Education workshops for                               ...
Impact on EDUCATION 63% of school aged population practices sport, but…                   Moments of truth      90%       ...
Impact on EDUCATION  Static Environment                            Dynamic Environment   Cannot be changed                ...
Impact on VOLUNTARY SPORTS CLUBS      Barcelona Province has 5.077 active sports clubs                    Evolution of clu...
Impact on NATURAL & URBAN ENVIRONMENT       40% of persons that practice sport they do it outside of                      ...
Impact on TOURISM                                            19,507                                   15,134              ...
Impact on URBAN PLANNING
Impact on URBAN PLANNING
Impact on URBAN PLANNING
Impact on URBAN PLANNING
Impact on URBAN PLANNING
Two final thoughts                 23
TENDENCIES                                                    45%                                                      45%...
physical activity                  management          sport                    promotion                        sports cl...
Sport at a local level            specially today...     should not go where the ball is,it should go where the ball is he...
Document presented at the ConferenceTHE ROLE OF SPORT AT A MUNICIPAL LEVEL         Barcelona, October 8th 2012
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Impact of sport at a local level

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Sport may be understood as a magnificent tool to promote education, urban planning, health or employment. This presentation focusses on impacts of sport at a local level to improve the quality of services to be offered to their citizens.

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Impact of sport at a local level

  1. 1. THE IMPACT OF SPORT AT A LOCAL LEVEL The case of Catalonia
  2. 2. Impact of sport at a local level Many things need to happen that users will not see 2
  3. 3. What does concern us at a municipal level? Olympic Medal count 15 10 5 0 1992 1996 2000 2004 2008 2012 or ? Overweight and Obesity Evolution 40% 30% 20% 10% 0% 2002 2006 2010 3
  4. 4. Increase of sports habits  Adequacy of conventional sports Incorporation Variation of New facilities of new needs & models of population  Use of non-sport urban interests practice segments and natural areas Agents extend roles:  New demands for Local Administration and Non-profit professionals organizations (clubs & federations)  Sports industry  Role of sport in society 4
  5. 5. Local Sports System Evolution Municipality / Public-Private Economic Clubs & Local Authority Partnership development tool Sports Commercial Cross-cut Associacions Sector social element Local Sports System Evolution 1970 1980 1990 2000 2010 … Competitive sport School sports (education) Sport & Health Sport & Tourism Sport & Urban planning Sport & Social integration Sport & Occupation / Entrepreneurship 5
  6. 6. Local Sports System Evolution Local Sports System Evolution 1970 1980 1990 2000 2010 … Sport, a Sport as a Sport as Sport as an cross-cut Sport as an agent of mean to an end + education + promote + area with + economic and wealth itself tool other social development health public Depts. 6
  7. 7. Impact on POPULATION 45% of adult population practices sport periodically 63% of school age population practices sport frequently No other municipal public service of direct contact with population reaches such volume of citizens 10% People registered to public sports 26% centers People associated to a sports club 7
  8. 8. Impact on ECONOMY Sport accounts for 2,1% of Catalan GDP (4.372M €) 5,7% Public sector + of which 79% lie on Local Authorities/Municipalities 213M €46,7% Non-for-profit organizations if voluntary work of which 97% is on sports clubs was considered52,4% TOTAL 58€ / inhabitant per year Third service with major expense after Police and Waste collection 7% del total municipal expenses 8
  9. 9. Impact on ECONOMY Catalan GDP by sectors Commerce Education Sport Vehicles Textile industry Graphic arts IT industry 0% 1% 2% 3% 4% Weight of sport in other economies (as per % of GDP) 2,8% 0,6% 2,0% 1,7% 2,1% 2,6% 1,9% 9
  10. 10. Impact on EMPLOYMENT Sport employs 1,83% of active population in Barcelona Province (92.000 persons in Catalonia) More than 80% in the private 9% Sports clubs sector, nevertheless, with high 47% 33% Municipalities incidence from Municipalities Undergraduate Education Companies HOW ? Other 7% 4%  Policy development towards sports clubs and externalized services  Applied education and training  Interrelationships and Networking  Entrepreneurship development
  11. 11. Impact on EMPLOYMENT A large volume of sports professionals have more than only one job position Primary Secondary Labour Labour Market Market  Professional career  Low professional development  Job security  Job insecurity  Good wages  Still… good wages Municipality may provide tools to drive transition from Secondary to Primary Labour Market 11
  12. 12. Impact on HEALTH Best Practice – Physical Activity and Health Plan Education workshops for  Accessibility to facilities young and  Information campaigns elderly Community Centers Municipality  192 health centers  171 local authorities  + 40.000 people Primary & Other  + 2.000 professionals Secondary (companies, s Schools hop, restauran  566 healthy hikes ts...)  Health Education  Health promotion  School menus  Information campaigns  PA Development 12
  13. 13. Impact on EDUCATION 63% of school aged population practices sport, but… Moments of truth 90% 76 78 80% 74 71 71 70% 15 points 64 60% Male 61 63 Female 50% 56 54 29 points 40% 45 35 30% 6-7 8-9 10-11 12-13 14-15 16-18 Age Does sufficient competitive and leisure offer exist for females? Do clubs guarantee equal access to non-skilled children? 13
  14. 14. Impact on EDUCATION Static Environment Dynamic Environment Cannot be changed We must manage it Norms & School Municipality Regulations School Citizenship sports facilities 4 Cross-cut axes  Family  Club membership  Proximity  Social integration 14
  15. 15. Impact on VOLUNTARY SPORTS CLUBS Barcelona Province has 5.077 active sports clubs Evolution of club membership in the last 5 years Healthy system  members  members members but... Clubs only with competitive sports 48% 39% 13% disciplines Clubs with competitive sports & leisure 62% 27% 11% activities ?Do we follow The small The customized The sports service-homogeneous competitive club club oriented clubpublic policiesto all types of The The The clubs classic club pioneer club professional club 15
  16. 16. Impact on NATURAL & URBAN ENVIRONMENT 40% of persons that practice sport they do it outside of conventional sports facilities - Trend that is increasing - Opportunities 1 Cross-departmental work: Other municipal Departments (urban planning, environment, tourism) Clubs (Hiking or Mountain-bike clubs) 2 Creation/Promotion of sports events: Local / National scope Communication & Signaling Usage of 2.0 technology 3 Are we in front of a ‘new sport’? Promotion ‘Education’ of practice 16
  17. 17. Impact on TOURISM 19,507 15,134 Santa Susanna 12,211 9,752 9,121 7,475 Municipality with 3.019 hab. Sport & Tourism quality certificate 2007 2008 2009 2010 2011 2012  Sports Dept. Clubs Tourism Foundation  Sports Hotels companies Economic Impact 2012 2,16M€ Restaurants 17
  18. 18. Impact on URBAN PLANNING
  19. 19. Impact on URBAN PLANNING
  20. 20. Impact on URBAN PLANNING
  21. 21. Impact on URBAN PLANNING
  22. 22. Impact on URBAN PLANNING
  23. 23. Two final thoughts 23
  24. 24. TENDENCIES 45% 45% 38% 35% 24% 25% 19% 19% Sports practice Urban & natural sports practice Are we already facing Club membership a ‘new’ sport 24
  25. 25. physical activity management sport promotion sports clubs female sports exercise cross-cut development leadership school sports
  26. 26. Sport at a local level specially today... should not go where the ball is,it should go where the ball is heading to Thank you Jordi Viñas jvinas@itik.cat
  27. 27. Document presented at the ConferenceTHE ROLE OF SPORT AT A MUNICIPAL LEVEL Barcelona, October 8th 2012

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