Keynote at the Agile and Software Architecture Symposium on February 14th, 2015. By Maarten van den Heuvel. More information on: http://www.asas.nl/2015/presentation/VZE72CsAAP4BYow_/VZE8_CsAAP4BYpHx/maarten-van-den-heuvel/startup-and-new-business-models/

1. ASAS 2015
14 October 2015

2. Maarten van den Heuvel
Co-founder Weekly Innovation
Started Founded in Holland
@mvdheuvel

3. Market
disruption
Startups
Business
models

13. Have you heard of

14. $1.31 billion
quarterly streaming revenue
Innovating online entertainment since 2007
taken over by Google for
$3.2 billion
Innovating home automation since 2010
Market valuation of
$50 billion
Innovating transit since 2009
900 million
users sending 64 billion messages p/day
Innovating communication since 2009
1,500,000+
listings in 190+ countries
Innovating travel since 2008
200%
year-on-year user growth
Innovating music since 2006

16. What do all these companies have in common?
1) They were founded in Holland in the 21st century
2) They have the ambition to transform their industry
3) The founders have never clubbed a baby seal

21. 100K
UNIQUE VISITORS
60
ACTIVE COUNTRIES
1200
STARTUPS
IN OUR FIRST MONTH WE’VE HAD
Uncovering local startup scenes

24. New business models arise
• Supply and demand find each other much easier
• Every market is a vulnerable
• Startups turn business models upside down, are flexibel and personal,
and work together where possible
• Setting the new standard for: customer experience, markets, payments,
relationship consumer-producer
• In the end it comes down to: platforms, freemium & subscription models

41. Weekly Innovation

42. We help companies innovate by translating
trends and ideas into a viable product
concept, within one week.

43. Field research

44. “If you seek growth,
innovation isn't your best
friend... it's your only friend.”
— Jeff DeGraff, Dean of Innovation

45. Why is it such a
challenge to be
truly innovative?

46. Why is it such a challenge to be truly innovative?
ideas
everyone has great ideas from daily
experiences, the hard part is to get
them out and select the best
daily business
daily business withholds
companies from focusing on
what’s next
trends
industries are changing fast,
making it hard to truly understand
the latest developments

47. Intellectual
horse power
to transform
visionary thinking
into products.

49. M W F
TT
Monday
Intake & insights
Tuesday
Trends
Wednesday
Brainstorm & ideation
Friday
Productize & pitch
Thursday
Concepting

50. “At the end of the day,
the only way to change
is through products.”
— Satya Nadella, CEO Microsoft

51. Product Service
Online
Offline
Scissors
Facebook
We believe that a product can be anything. Physical or
digital. A traditional product or a productized service.
What is a product?
Uber

52. Productize it
Trends translated, vision applied

53. Innovative
The next big thing
Simple
Easy to grasp
Tangible
To be appealing
Presentable
For fast decision making
Shareable
Viral in the organization
Customer focused
Of course…
The productizing guidelines

54. Destroy
your
business
Problem
Solution
Message
Business Model
Channels
Customers
List the top problem(s) of
your target users.
List your target customers
and users.
Outline a possible solution to
solve the main problem.
State a clear and compelling
unique value proposition.
Describe how you will make money
(cost & revenue sources).
Mention your path to
customers.
Draw a logo
Name your wrecking ball
What does your current business do?
How does your current business earn
money? / What is the business model?
This canvas will help you destroy
your own business model, before
someone else does it for you.
The Destroy Your Business Canvas
is a Weekly Innovation product.
We kindly borrowed some elements from
Business Model Canvas and Lean Canvas.
1. Start here ▾
2. Continue here and
take a swing at it ▸

55. Day after day, Steve Jobs said to Jony Ive
“This might be crazy, but what if we…”
until once in a while the idea took the air
out of the room.
Constant exploration
is needed

56. goweekly.co @gowkly