1. Rainforest Alliance Challange Objective: Outreach campaign to increase understanding of social and environmental benefits of Rainforest Alliance certification among college students.

2. Rainforest Alliance Idea: Rainforest Alliance sponsored event(s) for various interest groups on a campus university. (Greek life, Habitat for Humanity , philanthropic clubs etc.) -Tailor the event to focus of the group (Examples: Dance/social event for Greek life; Community outreach or environmental outreach for Habitat for Humanity) Rainforest Alliance could sponsor multiple events for different clubs and formal groups that exist within a university.

3. Why? Advantages: Helps spread the Rainforest Alliance mission to a large variety of students with different interests on campus Creates a university wide movement that coordinates multiple interests groups on a university campus

4. Possibilities Co-creation between university interest groups to create more Rainforest Alliance sponsored events that publicize the mission. This could lead to a university movement that gets many students involved with the Rainforest Alliance mission.