Learn how to write an RFP for marketing that will have top agencies fighting to get your attention with these helpful tips

1. How to Write an RFP for
Marketing that Will Have
Top Agencies Clamoring to
Work With You

2. We’re no strangers to receiving Requests for Proposals (RFPs). If
you’re crafting an RFP and want top agencies as bidders, ensure it
meets the following criteria to stand out and attract the cream
of the crop.

3. Clearly Defined Goals and Objectives
A clear understanding of what you want to achieve is essential for attracting
the right agency and ensuring a successful partnership. Create a concise and
compelling RFP by keeping the following tips in mind:
• What’s The Biggest Goal?
• How Can We Measure It?
• Keep Time in Mind

4. Realistic Budget and Expectations
Another common issue with a marketing RFP that can discourage an agency
from responding is an unrealistic budget. A realistic budget is crucial to an
attractive RFP.
Remember, the size and complexity of your marketing campaign or
project will influence the budget.

5. Eliminate the Unknowns
• Direct Sales Team
• Team Agency Contact(s)
• Current and Planned Marketing Efforts
• Past Successes
• Preferred Execution Methods
Eliminating uncertainties can catch the attention of many agency owners who
just don’t have the time to play a guessing game. To ensure clarity, a
marketing RFP should include the following elements:

6. A Clear and Realistic Project Timeline
Outlining a long-term commitment or multi-year contract can reduce risks for
our businesses, make the initial investment more worthwhile, and set a
foundation for success on your specific project.
Write a Winning RFP
Start by defining your goals and objectives, ensuring they are realistic and
measurable. Eliminate uncertainties and unknowns by providing comprehensive
information in your RFP and express your commitment to a long-term
partnership.

7. Let’s Connect.