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Fundraising Workshop
Shai Goldman @shaig
Jeremy Shure @jeremyshure
April 6, 2018
Round Sizes
• Pre-Seed
– $250K to $750K
– Pre-Product to Product
• Seed
– $2M to $3M
– Product live to traction
• Series A
– $5M to $10M
– traction
Sales Process
• Qualifying
– Location
– Stage
– Sector
– Fund Size
– Fund Vintage / Capacity
– Investment Pace
– Partner
– Competitive Investments
Networks
• Bank
• Lawyer
• Accountant
• Temp CFO
• Advisors / Mentors
• Co-Working
• Accelerator
• Other Founders
Staging
• Qualify all of your prospects
– Identify the 30 investors that are the BEST fit
– Get 5 meetings and see how it goes
– Going well, add another 10 meetings immediately
• Decide a specific 3 month timeframe to raise
– Avoid July/Aug and Dec
– Sept to Nov
– Jan to March
– March to June
• Get comfortable with a “NO”
Knowing When to Shift Gears
• Too early
• Market is too small
• Questions about the team
• Raising too much
• Raising too little
• Valuation is too high
• 5 to 10 firms that are fit, pass
Use These Tools
• Funds below $200M in size
https://docs.google.com/spreadsheets/d/1ebGZ6-
ivf_3woBGC4Kz_3217DhjGsefoRu_5iP3nuFQ/edit#gid=0
• VC database - https://signal.nfx.com/login
• VC finder - http://beta.spreadshare.co/table/122
• Crunchbase
• AngelList
• Pipedrive / Asana / Trello / Airtable
https://angel.co/valuations
Seed Valuations NYC
Find A Lead!!!
Firms who lead
(price) $2M+ seed
rounds with a
$750K+ check
• Accel
• Bloomberg Beta
• Boldstart Ventures
• Bowery Capital
• Brand Foundry
• Canaan Partners
• Collaborative Fund
• Corigin Ventures
• Eniac Ventures
• ff Venture Capital
• First Round Capital
• Flybridge
• Genecast Ventures
• Greycroft
• Homebrew
• IA Ventures
• KEC Ventures
• Lerer Hippeau Ventures
• Compound Ventures
• Primary Ventures
• Resolute Ventures
• Scout Ventures
• True Ventures
• Two Sigma Ventures
• Union Square Ventures
Pre-Seed Investors
Those that actively participate
in pre-launch startups based in
NYC, where round sizes are
typically $250K to $750K
Accelaprise
Afore
BoldStart
Bowery
Box Group
Brainchild
Brooklyn Bridge
Bullish
Corigin Ventures
Coventure
Eniac
ffvc
First Round Capital
Flybridge
Great Oaks
Homebrew
Hustle Fund
IA Ventures
Lakehouse
Lattice
LDV Capital
Lerer Hippeau
Max Ventures
MetaProp
NextGen Venture
NextView
Nomo Ventures
Notation
Precursor
Red & Blue VC
Rough Draft
Scout Ventures
Social Starts
SoGal Ventures
SOSV
Story Ventures
TechNexus
TechStars
Terrapin Bale VC
Third Kind
TJNS
X Factor
Seed / A in NY, < $1M, ‘17/’18
all investor types
Seed / A in NY , < $5M, ‘17/’18
VCs only
Most Active Accelerators ‘16/’17
Thank you.

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Fundraising Workshop for MDW Summit

  • 1. Fundraising Workshop Shai Goldman @shaig Jeremy Shure @jeremyshure April 6, 2018
  • 2. Round Sizes • Pre-Seed – $250K to $750K – Pre-Product to Product • Seed – $2M to $3M – Product live to traction • Series A – $5M to $10M – traction
  • 3.
  • 4. Sales Process • Qualifying – Location – Stage – Sector – Fund Size – Fund Vintage / Capacity – Investment Pace – Partner – Competitive Investments
  • 5. Networks • Bank • Lawyer • Accountant • Temp CFO • Advisors / Mentors • Co-Working • Accelerator • Other Founders
  • 6. Staging • Qualify all of your prospects – Identify the 30 investors that are the BEST fit – Get 5 meetings and see how it goes – Going well, add another 10 meetings immediately • Decide a specific 3 month timeframe to raise – Avoid July/Aug and Dec – Sept to Nov – Jan to March – March to June • Get comfortable with a “NO”
  • 7. Knowing When to Shift Gears • Too early • Market is too small • Questions about the team • Raising too much • Raising too little • Valuation is too high • 5 to 10 firms that are fit, pass
  • 8. Use These Tools • Funds below $200M in size https://docs.google.com/spreadsheets/d/1ebGZ6- ivf_3woBGC4Kz_3217DhjGsefoRu_5iP3nuFQ/edit#gid=0 • VC database - https://signal.nfx.com/login • VC finder - http://beta.spreadshare.co/table/122 • Crunchbase • AngelList • Pipedrive / Asana / Trello / Airtable
  • 10.
  • 11. Find A Lead!!! Firms who lead (price) $2M+ seed rounds with a $750K+ check • Accel • Bloomberg Beta • Boldstart Ventures • Bowery Capital • Brand Foundry • Canaan Partners • Collaborative Fund • Corigin Ventures • Eniac Ventures • ff Venture Capital • First Round Capital • Flybridge • Genecast Ventures • Greycroft • Homebrew • IA Ventures • KEC Ventures • Lerer Hippeau Ventures • Compound Ventures • Primary Ventures • Resolute Ventures • Scout Ventures • True Ventures • Two Sigma Ventures • Union Square Ventures
  • 12. Pre-Seed Investors Those that actively participate in pre-launch startups based in NYC, where round sizes are typically $250K to $750K Accelaprise Afore BoldStart Bowery Box Group Brainchild Brooklyn Bridge Bullish Corigin Ventures Coventure Eniac ffvc First Round Capital Flybridge Great Oaks Homebrew Hustle Fund IA Ventures Lakehouse Lattice LDV Capital Lerer Hippeau Max Ventures MetaProp NextGen Venture NextView Nomo Ventures Notation Precursor Red & Blue VC Rough Draft Scout Ventures Social Starts SoGal Ventures SOSV Story Ventures TechNexus TechStars Terrapin Bale VC Third Kind TJNS X Factor
  • 13. Seed / A in NY, < $1M, ‘17/’18 all investor types
  • 14. Seed / A in NY , < $5M, ‘17/’18 VCs only