How To Get Content-Driven Conversions by Jec Gonzales

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Jec Gonzales' presentation at PeepCon. Learn how to generate conversions using content marketing strategies that captivate your audience.

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Text
How To Get Content-Driven Conversions
Jec Gonzales
SEO / Content Manager
AdEngage

No Two Buyers Are Alike
Consumerism is
relative.
You can’t please
everybody…
…IF you use the
same approach to
everyone.

Case Study: Real Estate
Client (2011 - Present)
70% Lead Generation
(Year/Year)
108% Engagement
(Year/Year)
68% Traffic Growth
(Year/Year)
$5M/Yr To $5M/Mo

Silo / Segment Site Content
Map Out Site
Content
Topic VS Keywords
Themes VS Density

Phillippine Real Estate
Homes Condos Townhouse
Cavite
For
Sale
For
Rent
Under
2 story
Above
2 story
Manila

Allocate “Offers” For
“Silos”
Targeted “Offers” =
Kits, Guides, Tips
Content Topics =
“Offers”
“Offers” draw out
user intent

Phillippine Real Estate
Homes Condos Townhouse
Cavite
For
Sale
For
Rent
Under
2 story
Above
2 story
Manila
Manila
Homebuyers Kit
Guide To
Philippine
Neighborhoods
Guide To
Makati’s Best
Condos
To Buy Or To
Rent: Condo
Surveying Kit
Best Townhomes
Under 2M
Guide To Cavite’s
Best
Townhouses

Populate Site With “Offers”
Lead Capture Forms
Put Targeted “Offers”
To Relevant Pages
Explore “Cross-
Population”

Understand User-Behaviour
What page did the
lead come from?
Which emails are
being clicked?
Human Traffic-King

Leverage Future Content
New content today is
marketing bullet
tomorrow..
Identify which users
benefit most from
new content.

Silo Content
Allocate Offers
Populate Site
User-Behaviour
Leverage Content

Text
Thank You!
9 Movie Titles
Send To: jerico@adengage.com
Prize: 500 PHP Starbucks Gift Certificate

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How To Get Content-Driven Conversions by Jec Gonzales

1. Text How To Get Content-Driven Conversions Jec Gonzales SEO / Content Manager AdEngage

2. Targeted Content Marketing: Why Is It Important?

3. No Two Buyers Are Alike Consumerism is relative. You can’t please everybody… …IF you use the same approach to everyone.

4. User-Experience Is King Build Brand Awareness Develop Authority Increase Conversion

5. Case Study: Real Estate Client (2011 - Present) 70% Lead Generation (Year/Year) 108% Engagement (Year/Year) 68% Traffic Growth (Year/Year) $5M/Yr To $5M/Mo

6. 5 Secrets To Targeted Content Marketing

7. Silo / Segment Site Content Map Out Site Content Topic VS Keywords Themes VS Density

8. Phillippine Real Estate Homes Condos Townhouse Cavite For Sale For Rent Under 2 story Above 2 story Manila

9. Allocate “Offers” For “Silos” Targeted “Offers” = Kits, Guides, Tips Content Topics = “Offers” “Offers” draw out user intent

10. Phillippine Real Estate Homes Condos Townhouse Cavite For Sale For Rent Under 2 story Above 2 story Manila Manila Homebuyers Kit Guide To Philippine Neighborhoods Guide To Makati’s Best Condos To Buy Or To Rent: Condo Surveying Kit Best Townhomes Under 2M Guide To Cavite’s Best Townhouses

11. Populate Site With “Offers” Lead Capture Forms Put Targeted “Offers” To Relevant Pages Explore “Cross- Population”

12. Understand User-Behaviour What page did the lead come from? Which emails are being clicked? Human Traffic-King

13. Leverage Future Content New content today is marketing bullet tomorrow.. Identify which users benefit most from new content.

14. Phillippine Real Estate Homes Condos Townhouse Cavite For Sale For Rent Under 2 story Above 2 story Manila Manila Homebuyers Kit Guide To Philippine Neighborhoods Guide To Makati’s Best Condos To Buy Or To Rent: Condo Surveying Kit Best Townhomes Under 2M Guide To Cavite’s Best Townhouses 10 Best Subdivision s In Makati 5 Condo Buildings To Watch In 2015 8 Drool- Worthy Tagaytay Townhomes

15. Silo Content Allocate Offers Populate Site User-Behaviour Leverage Content

16. Text Thank You! 9 Movie Titles Send To: jerico@adengage.com Prize: 500 PHP Starbucks Gift Certificate

How To Get Content-Driven Conversions by Jec Gonzales

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