_Tokyo
_Buenos Aires
_Milano




                Glocal Design
                Made in italy
                and design st...
Our activities


_Tokyo
_Buenos Aires
_Milano




                                         Architecture
                  ...
Projects' map


_Tokyo
_Buenos Aires
_Milano
                                              Sedi
                          ...
Projects' map


      _Tokyo
      _Buenos Aires
      _Milano
                                                           ...
Projects' map


         _Tokyo
         _Buenos Aires
         _Milano
                                                  ...
A Fluid perspective


           _Tokyo
           _Buenos Aires
           _Milano
Strategy                   Combination...
A Fluid perspective


           _Tokyo
           _Buenos Aires
           _Milano
Strategy                   Combination...
A Fluid perspective


           _Tokyo
           _Buenos Aires
           _Milano
Strategy                   Combination...
Autogrill Spa   2001>today




_Tokyo
_Buenos Aires
_Milano
                (ITA)




                    Milano




     ...
Autogrill Spa                   2001>today




                   _Tokyo
                   _Buenos Aires
                ...
Andersen windows            1999>2003




                         _Tokyo
                         _Buenos Aires
         ...
Andersen windows                          1999>2003




                           _Tokyo
                           _Buen...
Instituto Tecnologico   2001>2002




_Tokyo
_Buenos Aires
_Milano
                          de Canarias (E)




         ...
Instituto Tecnologico            2001>2002




                  _Tokyo
                  _Buenos Aires
                  ...
Giugiaro Architettura         2006>today




_Tokyo
_Buenos Aires
_Milano
                         Meditower (ITA)




   ...
Giugiaro Architettura       2006>today




                         _Tokyo
                         _Buenos Aires
        ...
3M Di-Noc                     2004>Today




_Tokyo
_Buenos Aires
_Milano
                         (ITA-USA)




         ...
3M Di-Noc                        2004>Today




                     _Tokyo
                     _Buenos Aires
           ...
Q-free                                   2006>Today




_Tokyo
_Buenos Aires
_Milano
                                     ...
Q-free                                                 2006>Today




                 _Tokyo
                 _Buenos Air...
Client list
                                                                                              Via Cappuccini, ...
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Tt Glocal

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How do you move as italian designer in a global market? Some real examples from my last consultancies

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Tt Glocal

  1. 1. _Tokyo _Buenos Aires _Milano Glocal Design Made in italy and design strategies Giulio Ceppi Managing director www.totaltool.it
  2. 2. Our activities _Tokyo _Buenos Aires _Milano Architecture . Landscaping + building . Interior design . Ephemeral architecture Design Visioning . Strategy + direction . Trend vision . Concept + product . User experience . Material development . Edutivity Communication . Brand identity . Visual design . Interaction design
  3. 3. Projects' map _Tokyo _Buenos Aires _Milano Sedi Progetti in corso Progetti svolti Milano Tokyo Buenosaires
  4. 4. Projects' map _Tokyo _Buenos Aires _Milano Sedi Progetti in corso Progetti svolti Eindhoven Parigi Milano New York Madrid Barcellona Tokyo Yokoama Atlanta Kobe Canarie New Delhi Hong Kong Guatemala Dakar Bogotà Malindi Brasilia Santiago Buenosaires
  5. 5. Projects' map _Tokyo _Buenos Aires _Milano Sedi Progetti in corso Progetti svolti Trondheim Londra Eindhoven Parigi Milano Minneapolis New York Madrid Roma Lisbona Barcellona Instambul Shanghai Tokyo Yokoama Atlanta Kobe Canarie Dubai Shenzen New Delhi Hong Kong Guatemala Dakar Bogotà Malindi Brasilia San Paolo Santiago Melburne Buenosaires
  6. 6. A Fluid perspective _Tokyo _Buenos Aires _Milano Strategy Combinations Contents
  7. 7. A Fluid perspective _Tokyo _Buenos Aires _Milano Strategy Combinations Contents Food Fashion Furniture
  8. 8. A Fluid perspective _Tokyo _Buenos Aires _Milano Strategy Combinations Contents Food Fashion Furniture
  9. 9. Autogrill Spa 2001>today _Tokyo _Buenos Aires _Milano (ITA) Milano Centrifugo
  10. 10. Autogrill Spa 2001>today _Tokyo _Buenos Aires _Milano (ITA) Milano Aldente FidoPark Biker's Club New pasta corner Agility areas for dogs owners Special parking areas for Bikers
  11. 11. Andersen windows 1999>2003 _Tokyo _Buenos Aires _Milano (USA) Eindhoven (Philips) Milano (Total Tool) Minneapolis San Francisco Boston (Design Continuum) (Cheskin) Rete + Centrifuga
  12. 12. Andersen windows 1999>2003 _Tokyo _Buenos Aires _Milano (USA) Eindhoven (Philips) Milano (Total Tool) Minneapolis San Francisco Boston (Design Continuum) (Cheskin) Concept development Exhibit design (Atlanta, Las Vegas) Protypes
  13. 13. Instituto Tecnologico 2001>2002 _Tokyo _Buenos Aires _Milano de Canarias (E) Milano Canarie Rete + Policentrifuga
  14. 14. Instituto Tecnologico 2001>2002 _Tokyo _Buenos Aires _Milano de Canarias (E) Milano Canarie Colour research Develoment Application
  15. 15. Giugiaro Architettura 2006>today _Tokyo _Buenos Aires _Milano Meditower (ITA) Milano Torino Madrid Roma Shenzen Centripeto / Centrifugo bipolare
  16. 16. Giugiaro Architettura 2006>today _Tokyo _Buenos Aires _Milano Milano Torino Madrid Roma Shenzen Approach / Methodology Development
  17. 17. 3M Di-Noc 2004>Today _Tokyo _Buenos Aires _Milano (ITA-USA) Londra Parigi Milano Torino Madrid Roma Barcellona Tokyo Modello coassiale centrifugo in Europa
  18. 18. 3M Di-Noc 2004>Today _Tokyo _Buenos Aires _Milano (ITA-USA) Londra Parigi Milano Torino Madrid Roma Barcellona Tokyo Aesthetical trends New collection Event / Exhibition
  19. 19. Q-free 2006>Today _Tokyo _Buenos Aires _Milano (Norway) Trondheim Londra Milano Lisbona Instambul Shanghai Dubai San Paolo Melburne Coassiale radiante
  20. 20. Q-free 2006>Today _Tokyo _Buenos Aires _Milano (Norway) Trondheim Londra Milano Lisbona Instambul Shanghai Dubai Urban analysis Communication Application San Paolo Melburne
  21. 21. Client list Via Cappuccini, 14 Milano 20122, Italy voice +39. 02 76317571 _Tokyo _Buenos Aires _Milano fax +39 02 76317587 info@totaltool.it _3M Italia _Edilsider _Motorola _Sveden _Albatros _Essen (ARG) _Mitsubishi design (JP) _SVGomma _Andersen windows (USA) _Faraplan _NestléÈ _TDK _Archivio Disarmo _Festo _Nike Europe (NL) _Tecnohabitat _Associazione Italiana AIPE _Fima _Nissan Automotive (JP) _Telefonica (AR) _Averna _Fondazione It-Jp _Oikos _Terme di Chianciano _Polistirolo Espanso _Galbusera Bianca _Philips (NL) _Tensocable (AR) _Auchan _Geodan (NL) _Pininfarina Extra _Torino 2006 _Autogrill _Gruppo Norman 95 _Piquadro _Trend Vicenza _Bormio 2005 _IGuzzini _Pioneer design (JP) _Trony _BPB Italia _Ikea System (NL) _Pirelli Real Estate _Unilever _Campari (AR) _Illy CaffèË _Protti Fashiontronix _Valassi Costruzioni _Cariboni illuminazione _Interaction Design Institute _Provincia di Lecco _Valextra _Casa di Cura Lecco _Instituto tecnologico _Q-free (N) _Viacom Outdoor _Comune di Bormio de Canarias (E) _San Lorenzo _VLM _Comune di Mandello _Leuci _Sanpietro _Yamaha Italia _Comune di Venezia _Luceplan _Saporiti Italia _Zegna _Comunit‡ del Gran San _Luxando _Silea Bernardo (CH) _Mercuri Urval _Stop & Go _Comunit‡ Europea _More Ideas (E) _Sony CP Laboratories (JP)

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