Premium Advertisers
THE 3 BIGGEST PROBLEMS
1. Discover the App 2. Retain the User
3. Engage and
Monetize
NOTIFICATION CENTER
The first point of
contact the user has
with the phone
NOTIFICATION CENTER
Social
Your App
Weather
Calendar
Stocks
NOTIFICATIONS INYOUR CONTEXT
Avoid Spamming
and speak to users in
their Context
Warply’s effective message
optimization pl...
Sport24 App
for iOS
We let users enable push
notifications by triggering
“Breaking News” in the
Settings section of the app...
Monitoring the App from the
Backend
The Backend gives you access to a
vast array of features, including
progress statistic...
Monitoring the App from the
Backend
The Backend gives you access to a
vast array of features, including
progress statistic...
RULES AND REGULATIONS
Apps can no longer place ads in the
notification bar. Apps can only push
notifications if they pertain...
CONTENT FOCUSED CAMPAIGNS
Pizza Delivery App
Download Through
a Popular Sports
App
FIG. 5
App Install Ad
Format
CONTENT FOCUSED CAMPAIGNS
Mobile Banking App
Download within a
Finance Application
FIG. 4
App Install Ad
Format
THE AD UNIT
Complying to the
new Apple/Android
Regulations
Warply’s mobile ad
unit is a fusion of a
personalized
content b...
DOMINOS PIZZA
“The entire business in
1999 was smaller than
the app business today”
Nick Dutch, Domino's head of digital,
...
EPISTROFI
Warply serves as a zero
cost direct
communication channel
with our top 20%
customers
- Eurobank
40%
CREDIT CARD ...
ABVASILOPOULOS
Serving Coupons and offers
through location based push
campaigns
AB Vasilopoulos App
for iOS
FIG. 4
AB Vasi...
IN APP PURCHASE
Purchase action
initiated and
the full page offer
appears
CC REGISTRATION
First time credit
card details
entry leads to
successful
payment, along
with credit card
details storage
f...
GO AHEAD
Communicate with your clients
in their context!
visit us: http://warp.ly
like us: https://facebook.com/warply
mai...
Warply iab greece
Warply iab greece
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Warply iab greece

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Warply iab greece

  1. 1. Premium Advertisers
  2. 2. THE 3 BIGGEST PROBLEMS 1. Discover the App 2. Retain the User 3. Engage and Monetize
  3. 3. NOTIFICATION CENTER The first point of contact the user has with the phone
  4. 4. NOTIFICATION CENTER Social Your App Weather Calendar Stocks
  5. 5. NOTIFICATIONS INYOUR CONTEXT Avoid Spamming and speak to users in their Context Warply’s effective message optimization platform manages to merge relevant call2action marketing messages inside app notification stream FIG. 3 Notification Center
  6. 6. Sport24 App for iOS We let users enable push notifications by triggering “Breaking News” in the Settings section of the app FIG. 4 Sport24 App running on an iPhone 5 SPORT24
  7. 7. Monitoring the App from the Backend The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices FIG. 5 Warply Backend SPORT24
  8. 8. Monitoring the App from the Backend The Backend gives you access to a vast array of features, including progress statistics as well as a Heat Map for the active devices FIG. 5 Warply Backend SPORT24
  9. 9. RULES AND REGULATIONS Apps can no longer place ads in the notification bar. Apps can only push notifications if they pertain to the functionality of the app. Google example: “an airline app that notifies users of special deals, or a game that notifies users of in-game promotions” Apps can no longer place ads in the Notification Bar
  10. 10. CONTENT FOCUSED CAMPAIGNS Pizza Delivery App Download Through a Popular Sports App FIG. 5 App Install Ad Format
  11. 11. CONTENT FOCUSED CAMPAIGNS Mobile Banking App Download within a Finance Application FIG. 4 App Install Ad Format
  12. 12. THE AD UNIT Complying to the new Apple/Android Regulations Warply’s mobile ad unit is a fusion of a personalized content based push notifications with a context related ad entry. Ad unit consists of: 1. return within the app (retention) 2. Cross-selling or content suggestion.
  13. 13. DOMINOS PIZZA “The entire business in 1999 was smaller than the app business today” Nick Dutch, Domino's head of digital, Boost Pizza Ordering in 3 simple Steps
  14. 14. EPISTROFI Warply serves as a zero cost direct communication channel with our top 20% customers - Eurobank 40% CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE Warply 5% of credit card holders perform 20% of credit card spending - Eurobank We managed to perform 120K of mobile device sales just utilizing warply communication channel - Eurobank EKO campaign generated 200 call center leads for heating oil orders - Eurobank
  15. 15. ABVASILOPOULOS Serving Coupons and offers through location based push campaigns AB Vasilopoulos App for iOS FIG. 4 AB Vasilopoulos App
  16. 16. IN APP PURCHASE Purchase action initiated and the full page offer appears
  17. 17. CC REGISTRATION First time credit card details entry leads to successful payment, along with credit card details storage for future transactions
  18. 18. GO AHEAD Communicate with your clients in their context! visit us: http://warp.ly like us: https://facebook.com/warply mail us: info@warp.ly

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