The six steps to creating desired results are: 1. Identify your values and priorities 2. Identify your talents and those of your team 3. Create a purpose that defines your role 4. Develop a compelling and clear vision for the future 5. Create a plan to bridge where you are to where you want to be with strategies, objectives, and tactics 6. Identify potential obstacles and the support needed to overcome them

1. Six Steps to Creating the Results
We Desire
Gino Malara
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2. In the classic tale of Alice in Wonderland, Alice comes to a fork in
the road and asks the caterpillar which road should she take. He
asked where she was going. She replied that she didn’t know. He
said, “then it doesn’t matter what road you take.”
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3. Finding a Direction:
The Six Steps to creating the results we desire
• Identify your values
• Identify your talents
• Create a purpose
• Develop a vision
• Create your plan
• Identify Obstacles
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4. Step 1: Identify Your Values
• Identify the Morals, ideals & principles that
shape your map
• Create priorities
• Make Choices
– Values
• Accountability
• Competitiveness
• Honesty
• Integrity
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5. Step 2: Identify Your Talents and
Those of Your Team
• Creative
• Detail Oriented
• Disciplined
• Good Speaker
• Supportive
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6. Step #3: Create Your Purpose
• Your purpose defines what your role is all
about
– “I use my talents as the Founder of Gondola
Resorts to help drive adoption of our products
to new and existing markets.”
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7. Step #4: Develop Vision
• A powerful, compelling • Answers 2 questions
and clear vision gives a – What will we be doing?
reference point in the
– What will it be like?
future to target
• Allows the opportunity to
make key decisions
based on where you want
to go
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8. Step #5: Create Your Plan
• How to bridge the gap between where you
are, and where you want to go
– Create strategies
• what are you going to do?
– Build objectives
• build measurements, add time-lines
– Break objectives down into tactics
• who, what, where & when?
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9. Step #6: Identify Obstacles and
Support
• What obstacles do I foresee and how will I
overcome them?
• What support from what people do I
foresee I will need?
• How will I ask for it?
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10. Now That We Have a Plan
Refine it. Share it. Use it. Stop, Challenge, and Choose.
“6 steps to creating the results we desire” will help your VP-Marketing succeed.
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