5. The concept (s): Yahoo Widgets Yahoo!TV Widget menu Widget Flickr
6. The concept(s): Boxee Runs on Apple TV Access to any web video services Includes a recommendation tool
7. Opportunities for web players/Threats to the TV packagers New walled gardens on TV Competition for VOD services Competition for TV packages Competition for advertising New services capturing part of the TV value YouTube Netflix Yahoo Google Apple TV Apps stores Access to the TV set New outlet for Web video services New advertising inventory on the interface A new Android-based EPG
8.
9. So ? QoS ? Services: Appstore Vs Hulu ? Who will be in charge of customer care ? Any strong TV material on the Web ? Footprint of ยซย advancedย ยป broadcast networks will be key In the USA: Content industry keen to protect the cable industry Europe: Depending on roll-out of IPTV and upgrade of cable networks