Presented at: Westminster Uni, Tourism and the Night_Fedeli and Lennon

1. Authors: Giancarlo Fedeli and Prof John Lennon
Understanding and measurement
of Glasgow’s Night Time Economy
Moffat Centre, Glasgow Caledonian University
www.moffatcentre.com

2. Background
Glasgow
• Largest city in Scotland: 600,000 inhabitants
• 2.2 million tourists: 1.6m from the UK
• Industrial heritage
• Good example of urban regeneration
• Creation of districts, attractions, events

4. Background
• In 2014, City Centre Strategy launched by
Glasgow City Council
• Aim: to become most innovative and
progressive city centre in Europe
• Success and prominence of leisure economy
was recognised critical for overall success of
the City Centre

6. Aim of the study
• Measure the NTE in the City Centre of Glasgow:
- Gross Value Added (GVA)
- Employment
• To better understand impact of NTE and inform
policy and legislative debate

7. Geographical Scope

8. Trading Activity
18.00 – 20.00 Early Evening
20.00 – 23.00 Evening
23.00 – 01.00 Late Evening
01.00 - 04.00 Night time
04.00 – 06.00 Twilight / Early Morning

9. Methodology
Combination of:
1. Secondary and
2. Primary research
to enable triangulation and validation of
data from different sources

10. 1. Measurement from secondary
research
• Review of Government Economic Statistics
• Industry reports
 Number of businesses per sub-sector
 Total Sales
 Total Employment
 Transport figures (Public, taxis, parking)

11. 2. Measurement from primary
research
• Key Stakeholders Interviews (30+):
- Operators, key informants
• Street Intercept (250+)
Additional data and validation of data
Qualitative data

12. Sectors of the NTE

13. Traditional Sectors
• Restaurants and
Food
• Pubs and Bars
• Night clubs
• Cafes and Tea
Operations
• Music and
Performance
venues
• Theatres
• Cinemas
• Casinos

14. Unconventional sectors/ activities
• Bookmakers
• Family
Entertainment
Centres
(amusement
arcades)
• Retail (opening
beyond 6.00pm)
• Galleries /
museums / art
venues offering
late night
opening or events
• Gyms and Spas
• Parking facilities
• Taxi operation
• Public
Transportation
• Hotel Banqueting
Operations

15. …
Excluded from analysis:
• Accommodation sector as measured
elsewhere/ not treated as NTE
• real estate rentals
• TAX
• illegal or undeclared elements of NTE

16. Value and Employment
Data
collection
• Primary & secondary data
• Scottish Gov economic Multipliers
Value
• Output
• GVA/ GDP
Employment
• Employment:
• Direct, indirect and induced

17. Key Facts
• Value (Total output) £2.16 billion to City
Economy
• GVA £690.9m
• GDP £784.9m (13.5%) of City Centre
• 16,200 FTE Jobs (10.8%) of City Centre

18. Output contribution of NTE sectors

19. Employment of NTE activities

20. Average spend/ activities

21. Spend

22. Visit

23. Opportunities
• Enthusiasm for improvements in safety and
security of NTE
• Potential to extend offer (cultural offers;
museums, galleries etc.)
• Role of ICT and Social Media
• Sunday / Family Potential

24. Opinion

25. Preference

26. Dislike

27. Challenges
• Transportation limitations
• Cost / availability of Parking
• City Lighting in NTE areas
• Planning and Licensing
• Changing nature of leisure behaviour; low
levels of trade before 10.00pm
• Nature of events 24 hour city increasingly
seen as vital for competitive positioning

28. Limitations
• Limited sample
• Condensed time frame
• Reluctance due to sensitivity of commercial
data
• Not inclusion of: cost of security and policing,
hospital, infrastructures and services
• Full cost benefit analysis advisable
• No recognised framework for NTE

29. P.S. Thank you !
Giancarlo Fedeli
Research Associate
Moffat Centre for Travel and Tourism Business
Development
Glasgow Caledonian University
Ph.D. Candidate, Tourism Information Technology
gfe2@gcu.ac.uk
# GiancarloF1