1. Question 3 – What have
you learned from your
audience feedback?
To gain feedback on my productions, I posted links to all my productions and 2 questionnaires
on three social networking sites: Facebook, Twitter and Tumblr. I targeted both males and
females in the age bracket of 16-24, as this was the target age group for my productions. A
strength of this method of gaining feedback was that it allowed me to collect a high amount
of quality data in a short period of time, giving me the chance to evaluate the data and act
on the feedback received. On the contrary, a negative point of using this method of gaining
feedback is that I cannot be 100% certain that I have only gathered data from my target
group, and some of the participants may not have been entirely truthful in their responses.

2. Target Audience Profile
Age Gender
The target age for my audience Although my productions would
would be between 16-24 as this appeal to both genders, they
my artist is within this age bracket would predominantly appeal to
and so this audience will be able a male audience due to the
to connect with him best. artist being male.
Ethnicity
Media Interests The ethnicity of my target
My target audience would be audience would be
interested in environmental issues, predominantly white British, due
charities and other similar world to this being the ethnicity of the
issues. They would have at least a band. Also, the folk genre origins
slight interest in political affairs, are found within this ethnicity.
mainly surrounding the issues of
student finance and university.
They would enjoy mainly arthouse,
independent films and have an Lifestyle
interest in the production of film in The target audience would be A
general. They would attend Level and university students.
festivals such as 2000 Trees and
Green Man, and buy mainly fair
trade products.

3. Questionnaire for my Music Video
This is the questionnaire I asked participants to complete in regards to my music video:
Gender....... Age........
Please circle as appropriate, 1=worst 5=best
1) How much did you enjoy the music video? 12345
2) Did it hold your attention? 12345
3) How do you rate the camera work and editing? 12345
4) How do you rate the standard of mise-en-scene? 12345
5) Was the music video: too long too short correct length dont know
6) Would you watch it again? Yes No Undecided
7) Can you suggest anything to improve the appeal?
8) Were there any aspects that you found offensive? I.e. Representation of race, gender, age, culture
9) Was there any part you found confusing or hard to understand?
10) What is the best part of the production?
11) Does the video reflect the style of music? Yes No Undecided
12) Does the video successfully promote the artist? Yes No Undecided
13) How do you rate the music video? 12345
14) Any further comments?

4. 1) How much did you enjoy the music video?
16
14
12
10
Number of Male
8
Responses Female
6
4
2
0
1 2 3 4 5
Rating
I was delighted with the responses for the first question, as the results show that all of the
participants rated 3 or above, and the rating with the most responses was 5 (the highest rating).
As for comparing the results from each gender, the higher ratings came from the male audience,
which did not surprise me due to the artist being male himself.

5. 2) Did it hold your attention?
18
16
14
12
Number of 10
male
Responses female
8
6
4
2
0
1 2 3 4 5
Rating
The results for question 2 were similar to question 1, again showing that the male
audience found the video to hold their attention more than the female audience. This,
again, could be due to the gender of the artist.

6. 3) How do you rate the camera work and editing?
16
14
12
Number of
Responses 10
male
8
female
6
4
2
0
1 2 3 4 5
Rating
The majority of the responses for question 3 were positive, however there was a
slightly negative rating from one male. This could be due to the fact that many of
my participants were either A Level Media Studies students or film degree students,
and so they have more awareness of camera work and editing than a usual
audience would.

7. 4) How do you rate the standard of mise-en-scene?
25
20
Number of 15
Responses Male
Female
10
5
0
1 2 3 4 5
Rating
The responses for the standard of mise-en-scene were extremely positive, again
with the one exception which could be due to the participants being Media
Studies and Film students. Overall, I am very pleased with the responses to this
question.

8. 5) Was the music video: too long/too short/correct
25
length/don't know
20
Number of
Responses 15
Male
Female
10
5
0
Too Long Too Short Correct Length Don't Know
Rating
All of the responses regarding the length of the music video stated that
they felt the music video was of the correct length.

9. 11) Does the video reflect the style of music?
25
20
Number of
Responses
15
Male
Female
10
5
0
Yes No Undecided
Rating
All of the participants in my questionnaire stated that the video reflects the style of
music. I was very pleased with this response, as I took great care in ensuring the
style of music was reflected throughout the video.

10. 12) Does the video successfully promote the artist?
25
20
Number of
Responses 15
Male
Female
10
5
0
Yes No Undecided
Rating
All of the responses for question 12 were positive, which suggests that the music
video was successful as music videos are made in order to promote an artist or
band.

11. 13) How do you rate the music video?
18
16
14
12
10
Male
Number of
Responses Female
8
6
4
2
0
1 2 3 4 5
Rating
Overall, participants rated my music video highly. The male audience rated the video higher
overall than the female audience, which as stated earlier could be due to the gender of the
artist.
In conclusion, the responses to my music video were mainly positive, clearly displaying that
my music video was successful.

12. Questionnaire for my Print Productions
This is the questionnaire I asked participants to complete in regards to my print productions:
Gender....... Age........
Please circle as appropriate, 1=worst 5=best
1) Does the digipak successfully reflect the genre of music? 12345
2) Does the magazine advert successfully reflect the genre of music? 12345
3) How do you rate the standard of graphics in the package? 12345
4) How do you rate the standard of graphics in the album cover? 12345
5) How successfully is the Britishness of the package established? 12345
6) Would the magazine advert encourage you to buy the digipak? Yes No Undecided
7) Can you suggest anything to improve the appeal of the productions?
8) Were there any aspects that you found offensive?
9) Identify the strongest feature of the productions
10) Rate the print package overall 12345

13. Audience Response to Print Productions
Overall, the responses to my print productions were extremely positive, with many of the
participants commenting that the strongest feature was the links between these and my
music video.
All of the participants stated that the print productions successfully promote the artist and
reflect the genre of music, which was positive feedback as this means the productions will
be aimed at the correct audience.
The participants' responses suggested that the productions reflect the “Britishness” of the
artist very well, and several commented on the way the editing of the images reflected the
weather of the UK extremely accurately.
As for the graphics, the majority of the participants rated these highly, with a few responses
stating that the font used throughout the package was very effective due to its simplicity.