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Talking About Health Reform: Communication Through Commemoration, Consultation, and Collaboration


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Liz Imperiale with the GHPC presented this poster at the 2011 CDC National Conference on Health Communication, Marketing, and Media.

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Talking About Health Reform: Communication Through Commemoration, Consultation, and Collaboration

  1. 1. TALKING ABOUT HEALTH REFORM:TO STRATEGIES, A VARIETY OF PERSPECTIVESHEALTH REFORM: FROM INSIGHTS Communication through Commemoration, Consultation, and Collaboration Liz Imperiale, Communications & Marketing Manager and Mary Ann Phillips, MPH, Associate Project Director Georgia Health Policy Center, Andrew Young School of Policy Studies, Georgia State University Background type of organization and geographic region, as well as area of interest Several themes emerged from the project. E ective communication Since the passage of the A ordable Care Act (health reform), the pertaining to health reform were considered by the screening committee. around health reform is essential. People from across Georgia felt there is Georgia Health Policy Center (GHPC) at Georgia State University has Once selected, the GHPC sta provided a tailored consultation for each a need to: educate and inform others; provide health reform tools and been studying the law’s implications for the state, community-based organization including background research, a strategic planning session, resources; collaborate with new partners; and demonstrate strong organizations, health care providers, and businesses. The GHPC’s aim and a case study. During the assessment, GHPC collaborated with various leadership, including e ective communication, in this time of uncertainty. has been to translate and communicate the many features of health partners to learn more about the law and to begin to discuss the reform so that stakeholders can make informed decisions. This requires implications for each group. Figure 2: Common Themes From the Project (Adaptive Challenges to not only a deep understanding of the law’s details, but also of how it Consider When Strategically Planning for Health Reform) plays out “on the ground.” Figure 1: Selected Organizations by Type and Geographic Area Program Areas of Action to Consider In uencing decisions about health reform In commemoration of its 15-year anniversary in 2010, the GHPC o ered to conduct strategic consultations of the likely impact of health reform Educating others about health reform for 15 diverse Georgia groups, one for each year of the center’s Planning in times of uncertainty existence. Involved groups included local and state government Staying abreast of new information that emerges entities, rural and urban community-based groups, small and large Creating partnerships businesses, associations, and providers from across the state. The GHPC Building capacity of Georgia’s primary care workforce viewed these consultations as its opportunity to “give back” to those Building capacity of information technology that have supported the center since its inception and o ered them free Building capacity for care coordination of charge. Each member of the GHPC sta was involved in some aspect of the project, pulling together the entire team for this endeavor. The consultations culminated in a health reform symposium, “Health Implications for Practice The year-long project involved extensive marketing and communications Reform: From Insights to Strategies, A Variety of Perspectives” held in e orts. Beginning with the development of the project brand, both Atlanta, Georgia. The symposium was designed by GHPC experts and marketing tactics and communications materials (print and electronic) partners to share what was learned through the consultations and to lay were created for the strategic consultations and the symposium. the groundwork for strategic action and innovation within the broader Post-event e orts included: survey results, case study reports, context of health reform. Representatives from the 15 sites were joined a nal publication, numerous speaking engagements, and online by more than 100 others interested in (1) learning about the video and photography. consultations and the implications for their own organizations and communities, and (2) identifying strategies for collaborating and communicating evidence-based information about health reform. GHPC informed a wide variety of Georgia organizations and agencies of Evaluation Methods & Results A NDREW Pre- and post-tests were given to program participants during phone the opportunity through a number of communications channels in interviews and at on-site consultations to measure perceptions and YOUNG order to ensure a diverse set of participants. Each interested group S CHOOL awareness. Symposium evaluations were distributed at the end of the submitted a letter of interest and interest form. Characteristics such as O F P O L I C Y event with a return rate of 72%. S T U D I E S