2. Blackberry Healthcare service
in India.
# Group- "Sharp Sword "
(Cut the problem, Shape the personality)
DWIVEDI’S PRODUCTION

3. Introduction of Blackberry-
• BlackBerry, formerly known as Research In
Motion Limited (RIM), is a Canadian
telecommunication and wireless equipment
company best known to the general public as
the developer of the BlackBerry brand of
smart phones and tablets.. The company is
headquartered in Waterloo, Ontario, Canada.
It was founded by Mike Lazaridis in 1984. His
strategy is to subcontract manufacturing to
Foxconn, and to focus on software technology.

4. Blackberry Services in various field :
• Healthcare
• Insurance
• Government
• Education
• Public Safety
• Financial Services
Stay connected to the applications that matter most

5. # Overview of case study :
• There is word that BlackBerry is planning on
helping to launch a new healthcare services
program in India with interconnected medical
devices all working in harmony. The Economics
Times has it on good authority (Sunil Lalvani
MD of BlackBerry India) saying that they are
already trailing in multiple hospitals with
various equipment. This seems to all be part of
BlackBerry’s investment in Nant Health in April
which combines Nant Healths OS with QNX.

6. Question arise from the case study :
•How too promote the
product in indian platform?
•How to sale the product to
the consumer?

7. MARKET RESEARCH
First we will conduct the market research
in which we will come to know about
the customer needs & buying habits,
nature of competitors, prevailing
prices, effectiveness of advertising.
Marketing Research will help in analysis
facts for arriving at rational decision &
developing suitable marketing
strategy.

8. PRODUCT
“Service and satisfaction to
the customer is our product”
We are providing these
features in our services :

9. PRICE
• Moderate price rate which can attract our
metro cities, population.
• We are going to offer Similar or more cheaper
than others smartphone`s price.
• Does we will start selling our product with the
minimum price of Rs. 10,000/-

10. PLACE
We will launch our product in these metro cities,
 AIIMS, Medanta, fortis scott, Delhi
City hospital, Kolkata
Leelawati Hospital, Mumbai
VIT, Vellore
And also Silicon velly of city Banglore.

11. PROMOTION
We will promote our product through
introducing the feature of our services to the
Indian consumers through these sources :
Direct marketing
Social Networking
Radio
Public Relation