This document discusses future trends in various industries and technologies. It begins by noting several global challenges in recent years like economic downturns, conflicts, and climate change. It then summarizes some major world events in 2020 that were impacted by these challenges. The document goes on to discuss expectations for the future, including the need for sustainability and digital transformation. Specific trends mentioned in automotive include increased car sharing, more customer-centric sales, and growth in developing markets. Ford Otosan's innovation strategies and connected initiatives are also summarized.

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Management & Engineering Days
S. Gül ERTUĞ
Director
Innovation & New Ventures

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Changing World
What to expect
for the future ?

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Let’s Check,
so Far so Good?
 Global Economic Downturn Worries
 Trade Wars
 Regional Conflicts
 Proxy Wars
 Migration
 Climate Crisis
 Conservatism and Protectionism

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Let’s Check,
so Far so Good?
 Australia Wildfires  2019 nCo-V Outbreak
Something
Crazy
Going On!

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@spectatorindex
2020
 US killing Soleimani and Iran retaliation
 Iran downs Ukrainian plane
 Trump impeachment
 Russian PM resigns
 New strand of coronavirus
 Philippines volcano
eruption
 Turkey earthquake
 Kashmir avalanche
 Australian fires
 Indonesia floods
 Kobe dead

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Looks like just surviving the year will
be a good enough success!

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The New World
VUCA, is here to stay

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This requires a new
approach

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Changing World
What to expect
for the future ?
 We have one world to live in
 It is quickly and seriously deteriorating
 As WEF 2020 results would also conclude, we
will need to open up more space for
sustainability, circular resource economy, even
more so for resilience over risks and digital
transformation
 System Thinking & Stakeholder Capitalism for a
cohesive and sustainable world
 Digital steps up everywhere – 4th Industrial
Revolution brings innovation to manufacturing
and this leads to significant transformation
bringing:
 Gains in competitiveness, productivity and
energy efficiency
 Which translates to significant reduction in
waste of resources and emissions
 Data will reign, power of analystics and AI
is here to stay
 Increase in sharing economy and recyclable
resource monetization

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Greta is the person of the year, not Donald
Trump

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Changing World
What to expect
for the future ?
Ford Otosan values
Equality, Equal Opportunity
for Everyone & Environment
Protection

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How about Automotive?
What’s coming?

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How about Automotive?
What’s coming?

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How about Automotive?
What’s coming?
Car sharing is becoming more popular, through
established car sharing fleets (‘car clubs’) and new
carpooling and peer-to-peer (P2P) ridesharing
platforms.

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How about Automotive?
What’s coming?

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How about Automotive?
What’s coming?
Customer Relationship /
Experience Management E-Commerce Digital Marketing
Car retailing is shifting from being
product-driven to a more
customer-centric relationship

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How about Automotive?
What’s coming?
More OEM alliances are possible to
share cost and reinforce global
presence

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How about Automotive?
What’s coming?
A growing middle-class in developing countries across the
word is driving global consumption upward – cars are a
central part of this new consumption wave

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Our Firsts
1961
First private
R&D center in
automotive
1966
First domestic
passenger car
’’ ANADOL’’
1986
Turkey’s first
diesel engine
2009
First automotive
export to the USA
2013
First automotive
technology export to
China
Our Mosts
5.7 billion USD
Turkey’s export champion
10,598 employees
The highest employment in
Turkish automotive industry
1,100 R&D Engineers
The biggest R&D organization
of Turkish automotive industry
1,624
The highest women
employment of Turkish
automotive industry
31% Market Share
Turkey’s commercial
vehicle market leader
R&D
Sole Turkish automotive
company to develop and
produce engines and
vehicles from scratch
74%
Share in Turkey’s
commercial vehicle
export
455,000
The highest installed
commercial vehicle production
capacity of Turkish automotive
industry
71 %
Share in Turkey’s commercial
vehicle production
24 %
Share in Turkey’s total
automotive production
Ford
Otosan at a
Glance

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Ford
Otosan at a
Glance
1997* 2018
47,000 Production Capacity
(Units)
455,000
43,102 Production
(Units)
373,702
667 Export
(Units)
328,892
16 Million Export
(USD)
5.7 Billion
850
Million
Revenue
(USD) 7 Billion
3,406 Headcount 10,598
1.1 Billion Market Cap
(USD)
3.3 Billion

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The Leader of Turkish Automotive Industry
Turkey’s
total automotive
production
24%
Turkey’s
total commercial
vehicle sales
31%
Turkey’s
total commercial
vehicle production
71%
Turkey’s
total commercial
vehicle exports
74%

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Ford Otosan
Campus & Facilities
Kartal
Kocaeli
İnönü
Sancaktepe
Parts Distribution Center (1998)
Sancaktepe
Engineering Center (2015)
Gölcük Plant
Transit (2001), Custom (2012)
Yeniköy Plant
Courier (2014)
İnönü Plant (1982)

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Looking Forward to
Working With You!

And the latest R&D branch!!

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2002
Transit /
Tourneo
Connect
2013
New
Transit / Tourneo
Connect
2009
North America
Transit/
Tourneo Connect
2014
Transit/
Tourneo
Courier
2012
Tourneo
Custom
2012
Transit
Custom
2014
Transit
Our Vehicles

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2007
Cargo
2012
Cargo
2016
Cargo
2018
F-Max
Our Vehicles
2002
Cargo

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AWARDS

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Ford Otosan’s Vision, Mission & Strategies
Our Vision;
Be the most valued and most preferred
industrial company of Turkey.
Our Mission;
Provide innovative automotive products and services
which are useful to society.

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Our Strategies;
Ford Otosan’s Vision, Mission & Strategies
Innovation Customer GrowthBrandPeople
Provide innovative
products and
services by keeping
creativity at a high
level across the
business.
Be the most
preferred company
by aiming for
perfection in human
resources processes
and so deliver an
ideal working
environment for all
employees.
Be the number one
automotive brand in
customer
satisfaction for sales
and after-sales
products.
Be the most
preferred brand
across a full line of
products by meeting
the needs and
expectations of
customers.
Grow organically
and inorganically
by developing new
products, services
and new markets.

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INNOVATION

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AUTONOMOUS
& CONNECTED
TRUCK
Transportation platform
with cab-less
autonomous trucks
SMART
MOBILITY
Smart mobility solution
provider that helps you
move through your day
smarter, better and
easier
SMART
PRODUCTION
Processes integrated
from order placement
to delivery by using
smart and self-
learning automation
CUSTOMER
EXPERIENCE/ NEW
DISTRIBUTION
CHANNELS
Mobile and digital distribution
network responding to
changing customer
transportation needs in a fast
and flexible manner
Strategic focus areas defined in 2016, periodically monitored
Ford Otosan Innovation Priorities

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Fikirhane Digital Platform Is Used To Manage The
Whole Spectrum Of Internal Innovation Efforts
Corporate
Entrepreneurship
Program
Business Model
Innovation
1
Internal incubation
program for
in-house developed
technologies
Technology
Innovation
2
New Challange
based system in
2019
Incremental
Innovation
3
Focus on Industry 4.0 and
Connected Vehicle Services
Internal Innovation Portfolio

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Systematic, Continuous Program For Corporate Entrepreneurship Since
2016
Idea
Challenge
Entrepreneurs
hip bootcamp
Incubation
Commercializati
on
route
• Idea collection (time-
bound, specific theme)
• Pre-assessment
• Formation of internal
start-up’s
• Pre-seed funding
• 3-month period
• 20% time allowance
• Mentoring
• Demo Day to
Innovation Committee
• Seed funding
• Separate entity (start-up)
creation
• New business development
within the company
~1,000 Ideas per year
5-10 Projects
30-40 UVPs tested
by 10-15 teams
1-2 Spin-outs / New
business unit in the
company
Innovation - Corporate Entrepreneurship Program

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Corporate Entrepreneurship Program
2016
Smart Mobility 2017
Smart Logistic
2017
Smart Production 2018
Technology Innovation
Program
Smart Production 2019
Customer Experience
Corporate Entrepreneurship Program is going on since 2016

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Conducted 5 Campaigns, Collected 2.600 Ideas, +45 Concept Tests, 31 Smart Fails,
2 Commercialized, 7 Ongoing Projects
On Demand Employee Shuttle
Service for SMEs
Predictive Navigation App
 Pre-Connectivity Era Value Added Services
 150K Active users
 Opet Digital Adv. Agreement
 Otonom Data Monetization Studies
International Freight
Routing/Pricing Platform
FO Fleet Management
Software
Smart LogisticsSmart Mobility
 Pre-Connectivity Era Value Added Services
 PTT, Turk Telekom Pilot Studies
Innovation Pipeline

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Conducted 5 Campaigns, Collected 2.600 Ideas, +45 Concept Tests, 31 Smart Fails,
2 Commercialized, 7 Ongoing Projects
In-House
AGV
Analysis Of
Dimensional Control
Data Using ML Tools
Unique Standalone
Vibration Sensor For
Predictive Maintenance
Blockchain
Inward Processing
Regime (In.PR)
Innovative Crack
Detection Methods in
Sheet Metal Forming
Analytics Of Vibration Of
CNC Machines /
Engine Hot Test
Smart Production
 Serving FO Plants
 Pilot Plan for Ford Plants
 Arçelik and Beyçelik POC in plan
 Serving FO Plants
 Usability opportunities for SMANT and FON
 Serving FO Test Center for Engine
& Transmission to decrease test
cost & engineering time
 Cost Saving $500K/year end of 2020
 Using FO Quality proses
 Providing time efficiency
Innovation Pipeline

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FO continues engaging with all stakeholders in the ecosystem to
seek collaboration in innovation
Open Innovation

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Accelerator & Incubator
Agile Work Processes to Support Corporate
Entrepreneurs for Market/Business Model
Testing
Corporate Venture Ecosystem
Identify, Track and Engage with Innovative Startups
Market Intelligence
Create Global Window Into Innovative
Technologies
Risk Management
Mitigate «Big Impact» Corporate Risks
Agility
Quick Response to Market with
New Business Models, Not
Hampered By Corporate
Structures and Processes
Strategic Competitive
Advantage
Early access to before market technologies
especially in AI, Smart Mobility, Big Data,
Digital Car, e-Mobility, Smart Production
Investments &
Partnerships
Identify Strategic Targets for
Investment
Spin-offs
Successful Projects out of Accelerator Form
Independent Businesses where FO also Holds
Shares up to 25%
INSIDE - OUT
To provide first funding to internally incubated products (spin-outs), where the
new business does not lie within the boundaries of the core business, but
adjacent to it.
OUTSIDE – IN
To find complimentary startups that will boost the innovation and product
development capabilities of Ford Otosan’s core business.

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Already started experiments
SMART MOBILITY

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In-house developed fleet management software with
route optimization and customized solutions.
~20% Fuel Saving ~30% Time Saving
PHEV Synergy with clean transportation and smart
mobility solutions for Istanbul & Ankara.
Pilot tests
with
Sync My Fleet PHEV for Municipalities
Smart City

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Mobility Services
 Driver Behavior Analysis & Driver Risk Scoring
 Vehicle Profiling & Vehicle Utilization Reports
 Vehicle Status & Location Services
 Crash Reconstruction Services
 Preventive Maintenance Services
 Online Payments (Fuel, Toll, etc.)
 Fleet Management Services
 In-Vehicle Advertising & Marketing Campaigns
Customer Services
 Targeted Marketing/Advertising Services
Manufacturing Services
 Product Quality Services
 Individual Customers & Fleet Customers
 Fleet Management Companies
 Insurance & Credit Companies
 Car Hiring / Car Sharing Companies
 Car Servicing Companies (like Fuel/Energy, Tire)
 Advertisement Companies (incl. In-Car Adv.)
 Automotive Suppliers & Dealers
 Third-Party Service Providers & Partners
 Other Data Aggregator Companies
 Municipalities (for Smart Cities) & Government
SAMPLE
SERVICES
POTENTIAL
CUSTOMERS
Data Monetization Platform

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Vehicle Connectivity as an Issue Solver
Greater
Traffic Safety
Reduced
energy use
Greater Transport
efficiency and service
reliability
Increased Comfort

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Automotive
Specific
C-V2X Use Cases
Platooning
Truck Platooning with “See-what-I-see” Feature via 5G technology
Vehicles exchange location, heading and
speed, intention over C-V2X for SAE-Level 2
Platooning
Real time video streaming from leading truck to following
trucks for increased driver awareness & acceptance

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Automotive
Specific
C-V2X Use Cases
Remote Driving Base
Station
Remote Control Center
UHD Video Data
asent from vehicle
E2E Latency: 10ms
Reliability: 99.99%
UL Throughput: 50Mbps
Remote Driving Enabled by 5G

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Automotive
Specific
C-V2X Use Cases
Extended Sensors
E2E Latency: 10ms Reliability: 99.99% UL Throughput: 50Mbps
Sensor data sharing between vehicles and other
road infrastructures for vehicle operations
management.

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Autonomous
Truck
Highway Autonomy Transport Hub Autonomy
Truck Terminal Autonomy Construction Site Autonomy

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CONNECTED
CUSTOMER/DEALER
Ford Otosan uses big data
analytics to understand
customer needs and offer
customized products
Dealerships are fully
digitized with digital sales
tools and direct link to the
Otosan CRM
Forecasting
is based on big data analytics
All data and knowledge is
centrally available and
leveraged with analytics
capabilities
BRAND CUSTOMER GROWTH INNOVATION PEOPLE
Ford Otosan captures
new development
contracts from Ford and
externals because of high
efficiency in its PD
organization
Ford Otosan is running the
largest fleet of connected
trucks in Turkey with
profitable fast growing
business providing
services to truck owners
and ecosystem partners
CONNECTED
PRODUCT / PD
CONNECTED
MANUFACTURING
Ford Otosan gets
awarded additional
manufacturing contracts
from Ford due to the high
manufacturing efficiency
driven by data-based
efficiency and quality
programs and automation
There is automated
real-time end-2-end
data flow along the
supply chain
CONNECTED
SUPPLIER
CONNECTED
EMPLOYEE
Ford Otosan has
established a
“Digital
workspace” with
employees
working in
innovative offices,
remotely from
home or mobile,
supported by
digital tools
DIGITAL
STRATE
GY
COMPANY
STRATEGY

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Digital Backbone for Connected Manufacturing
ROBOT
CONVEYOR
PLC
SENSOR
FIXTURE
QUALITY
LEADERS
HIP
SYSTEM
WELD
INTEGRITY
CLOSE
LOOP
SYSTEM
CMMS
CM4D
PREDICTIVE
QUALITY
PREDICTIVE
MAINTENANCE
SMART
MAXIMO
GKK
ONLINE
DIGITAL
WORKER
DIGITAL
FPA
FOFAB APPADVANCE
PRODUCTION
PLANNING
DIGITAL FPS
RAW
MATERIAL
MAINTENANCE
INFORMATION
SYSTEM
MEGA
QUALITY
DATA COLLECTION LEVEL
DATA VALUE GENERATION
MANUFACTURING QUALITY
CUSTOMER

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NEW BUSINESS
DEVELOPMENT

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•PortOperation
•SVO
•BatterypackSales
• E- Scooter Production
• VOME Consultancy
• Supply Chain Design Eng.•NewDefiniton
ofSVO
AgileTeams
NEW
BUSINES
S
DEVELOP
MENT
PRODUCTION
PD FORD TRUCKS
SMART MOBILITYNATIONAL SALES COMPANY
Company Wide Pillars Penetration

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A Little About Me
• I am an engineer too. 
• Graduate of BOUN IE’97 – still studying, school never ends. Be
prepared for it. Get out of your comfort zone. Lifelong learning is the key
to many doors
• Steve Jobs was right in saying «Connect the dots» - I did, here I am..
• Be curious
• Be passionate, ambitious, assertive about something you really love
and want to excel in.
• It’s OK to make mistakes and fall down, no worries you will get up again
• Life is not too long to take anything or yourself too seriously, surround
yourself with good people, a good team, love and support them
• Keep it simple, make it fun!
Regrets,
I had a
few, But I
did it my
way... 
Last, but not least

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Thank You!